米仓山茶

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端午假期 四川旺苍以“文旅流量”激活“消费增量”
Sou Hu Cai Jing· 2025-06-02 13:17
精彩文艺展演 今年端午假期,旺苍县特色文旅通过业态创新和场景深耕打造差异化旅游体验,满足消费者多元化、个性化的需求,成为拉动文旅消费、促进消费升级的 新引擎。统计显示,端午假期,全县重点监测企业销售额达178万元,同比增长4.1%。 陈绍海 周俊 封面新闻记者 刘彦谷 5月31日晚,四川省广元市旺苍县"红色端午·粽情红军城"——红城大舞台主题文艺展演在中国红军城震撼开场,嘹亮的歌声、优美的舞蹈轮番上演,吸引 了市内外超千名市民游客驻足观看。 旺苍县依托"米仓山茶"地理标志产品优势,创新打造"沉浸式茶旅"体验链。游客不仅能观摩非遗制茶技艺,还可参与手工炒制、茶饼压制等工序。茶艺师 现场演绎的宋代点茶绝技,更让传统茶文化可观可感。木门镇龙山茶叶专业合作社推出的"茶宴"系列菜品,将茶叶融入凉拌、酥炸、汤羹等十二道风味, 令"茶香宴"成为新兴网红美食。"茶园里打造了采、制、品、学全链条体验区,设置了茶田摄影区等特色项目,配套建设的茶文化民宿很受欢迎。"龙山茶 叶专业合作社理事石义良介绍,目前民宿入住率持续攀升,订餐电话响不停。 撸一份烤串,点一杯冰镇饮料,驻足欣赏一场街头表演……以"文旅流量"激活"消费增量",旺苍县 ...
第十四届四川茶博会在成都开幕
Zhong Guo Jing Ji Wang· 2025-05-09 10:29
Group 1 - The 14th Sichuan International Tea Expo opened in Chengdu with the theme "Refined Sichuan Tea, Shared by the World" [1] - The expo features six major theme halls covering nearly 70,000 square meters, with participation from nearly 2,000 tea enterprises from over 20 provinces and regions, including international exhibitors from Italy, India, Nepal, Sri Lanka, and Bhutan [1][2] - The event showcases over 100,000 selected products, including six major tea categories, new tea beverages, tea utensils, packaging machinery, and tea spaces [1] Group 2 - The expo highlights Sichuan tea with participation from 11 major tea-producing cities and over 30 advantageous counties, featuring regional brands such as Tianfu Longya, Mengding Mountain Tea, and Emei Mountain Tea [2] - A new "Chain Master Enterprise Pavilion" was established to promote deep integration of the industry chain, showcasing innovations from leading companies like Zhuyeqing and Chuancha Group [2] - The event aims to enhance the standardization and high-end branding of Sichuan tea, positioning it as a core engine for high-quality development [2] Group 3 - The Chengdu theme pavilion focuses on showcasing local tea varieties and cultural elements, including geographical indication products and cross-border new products like fruit-flavored tea and tea beer [5] - Nine local governments, including Chongqing and Hunan, organized groups to participate, alongside international teas from Nepal, Sri Lanka, and Bhutan [7] - The "Tea Instrument Aesthetics Pavilion" displayed thousands of tea utensils and related products, creating a shopping platform for tea culture [7] Group 4 - The expo will run until May 12, featuring over 60 events, including forums on digital empowerment in the tea industry and quality health discussions [8]