2025 年，中国零售行业的全球化征程迈入纵深发展阶段。 这一年，从新茶饮到即时零售，从中式快餐到生活潮品，一批兼具本土根基与国际视野的中国品牌，以 多元路径敲开海外市场大门，书写出中国制造向中国品牌跨越的鲜活样本。 这一年，出海不再是头部品牌的专属探索，而是成为中腰部企业寻求增长突破的战略选择；目的地也从 传统的东南亚市场，拓展至欧美核心商圈、南美新兴蓝海与中东高潜力区域，形成全域覆盖的格局。 《零售圈》收录的10大出海事件，正是这股全球化浪潮中的典型缩影，展现了中国消费零售品牌在产品 力、供应链与品牌力上的综合进阶。 01 霸王茶姬北美首店落地洛杉矶月均GMV 达 80 万美元 当地时间2025年5月9日，霸王茶姬在美国的首家门店在洛杉矶Westfield Century City购物中心正式开 业。 这家门店位于洛杉矶人气商场，紧邻比佛利山庄和西洛杉矶等重要区域。开业期间，门店采取了邀请明 星站台、社交媒体预热等营销组合拳，成功在当地制造了消费热潮。霸王茶姬北美首店开业首周，这家 面积约30平方米的门店就取得了令人瞩目的业绩，日均出杯量突破1200杯。 门店设计延续了品牌一贯的风格，将中国风与现代元素相 ...

Core Insights - The beverage industry is experiencing significant growth, with companies like Wanglaoji reporting double-digit revenue and profit increases due to product innovation and market expansion strategies [2][5] - New product launches are accelerating across the tea beverage sector, with brands focusing on seasonal flavors and health-oriented ingredients to attract consumers [3][4] - The international expansion of Chinese beverage brands is gaining momentum, with companies like Cha Bai Dao and Wanglaoji making strides in overseas markets [4][5][6] Group 1: Company Performance - Baiyunshan's Wanglaoji reported a revenue of 6.499 billion yuan and a net profit of 1.295 billion yuan for the first half of the year, marking growth rates of 12.69% and 15.87% respectively [2] - China’s Wanglaoji has seen its overseas market scale grow 6.5 times over the past decade, with a compound annual growth rate exceeding 25% [5] - China Resources Beer reported a revenue of 23.94 billion yuan and a net profit of 5.79 billion yuan for the first half of the year, with a profit increase of 23% [7] Group 2: Market Trends - The new tea beverage market is projected to exceed 150 billion yuan in 2024, with over 40% of sales coming from delivery channels [5][8] - The tea beverage sector is witnessing a trend of launching new products, with the top 10 brands introducing 43 new items in the previous month alone [3] - Companies are increasingly focusing on health-oriented products and unique regional flavors to differentiate themselves in a competitive market [3][4] Group 3: Strategic Initiatives - Wanglaoji is enhancing its global presence by launching international products and forming partnerships for localized production [5][6] - New beverage brands are rapidly expanding overseas, with Cha Bai Dao set to open its first store in North America [4] - China Resources Beverage is investing in marketing and product diversification to create a second growth curve, despite facing short-term profit pressures [8]