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以场景创新撬动消费活力
Hai Nan Ri Bao· 2025-09-22 00:59
Group 1 - Hainan cities are launching various large-scale cultural and tourism activities to boost consumption, including a 10 million yuan tourism consumption voucher in Haikou and a series of events in Sanya [1][2] - The focus on large events reflects a respect for consumer demand, emphasizing emotional experiences over mere sightseeing, with activities designed to engage visitors actively [1][2] - The upcoming Mid-Autumn and National Day holidays have prompted early planning for events, showcasing a diverse range of activities to cater to different consumer needs [2][3] Group 2 - The success of these activities hinges on creativity and uniqueness, with local resources and cultural characteristics being leveraged to create distinctive event brands [3] - The integration of local industries into these cultural activities is evident, as Haikou promotes its performing arts industry while Sanya aligns with its goal of becoming a world-renowned tropical coastal city [3] - The shift towards service-oriented and quality-driven consumption is accelerating, with events designed to create new consumer experiences and enhance the appeal of Hainan as a desirable travel destination [3]
乡村“文旅+”四季生“金”兴业富农 水清岸绿绘就振兴新图景
Yang Shi Wang· 2025-08-18 08:16
Group 1 - The core viewpoint is that Shuaotuo Village in Ningde City, Fujian Province has become a popular summer tourist destination due to its pleasant climate and beautiful scenery, enhanced by ecological restoration and water system governance [1][3] - The village has undergone significant environmental improvements since 2016, including ecological restoration of the reservoir area and the construction of lakeside and forest trails, leading to a transformed environment [5][7] - The increase in visitors has prompted the village to upgrade its cultural and tourism industry, with over 150,000 tourists received this year, allowing local residents to benefit economically from tourism [7][9] Group 2 - More than 200 villagers are now engaged in homestays and agritourism, with high occupancy rates for their transformed homes, contributing to local economic growth [9]
海南点亮文旅新“夜”态
Hai Nan Ri Bao· 2025-05-05 00:08
Core Viewpoint - Hainan is enhancing its cultural and tourism landscape through vibrant night activities, creating a "neon economy" that attracts both tourists and locals, thereby contributing to the development of an international tourism consumption center [6]. Group 1: Night Activities and Events - The night scene in Haikou is lively, featuring activities such as boat tours, summer lawn music concerts, and outdoor movie screenings, which provide a unique tropical island experience for visitors [3][5]. - The "2025 'Kua Xia Haikou' Summer Lawn Music Concert" was a highlight, with a theme of "Coconut City Echoes," showcasing a blend of music and technology with drone performances [3]. - Various night markets and entertainment options are available across Hainan, including immersive ocean culture experiences in Sanya and night markets in Lingshui and Wenchang [5]. Group 2: Economic Impact and Policy Initiatives - Hainan's government has implemented policies to promote night-time cultural and tourism consumption, aiming to create demonstration zones in Haikou, Sanya, and Danzhou over the next two years [6]. - The "May Day" holiday saw significant consumer engagement in duty-free shopping, with over a thousand global brands participating in promotional activities, indicating a thriving retail environment [4]. - Hainan has successfully established six national-level night cultural and tourism consumption aggregation areas, enhancing its appeal as a tourist destination [6].
双阳区:多业态联动升级,打造“五一”全域旅游新体验
Xin Lang Cai Jing· 2025-05-03 05:51
Group 1 - The tourism sector in Shuangyang District is leveraging its diverse resources by integrating attractions, hot springs, educational experiences, sports, and cuisine to enhance holiday experiences for visitors [1] - The "Dopamine Forest Adventure: Third Castle Windmill Festival" at Shenlu Peak features 1 million windmills, interactive clown performances, animal parades, and a grand fireworks show, creating a vibrant atmosphere for tourists [1] - The Guoxin Nanshan Hot Spring Hotel has launched a "Calorie Battle" campaign, including a marathon challenge and various entertainment activities, attracting numerous visitors for leisure and relaxation [1] Group 2 - The Eagle Wing Aviation Flying Camp offers paragliding experiences, allowing visitors to enjoy breathtaking views and the thrill of low-altitude sports, appealing to young adventurers [2] - Various camping sites are hosting events like lawn music festivals and stargazing cinemas, blending luxury experiences with ecological awareness [2] - Local culinary offerings, including full deer and fish banquets, are driving consumer interest and providing memorable dining experiences for tourists in Shuangyang [2] Group 3 - During the "May Day" holiday, collaboration between local government and enterprises has boosted tourism consumption, with enhanced security measures and real-time monitoring implemented in scenic areas [3] - The local police and emergency services have increased their presence in key tourist spots to ensure safety and address visitor concerns promptly [3]