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国家体育总局:2024年我国户外运动线上消费总额超3000亿元
Zhong Guo Xin Wen Wang· 2025-08-19 05:26
二是服务保障持续完善。回应人民关切,围绕安全性、规范性,一批路跑、登山、攀岩、滑雪等户外运 动体育标准相继发布,普及防护装备、行前风险预判以及急救技能等相关知识。深化产教融合,强化人 才基础支撑,完善专业资质认证,促进产业的规范发展。 三是市场潜力有效释放。从飞盘、垂钓到滑雪、潜水、陆地冲浪,新兴项目不断"顶流"换位,户外运动 产业稳步发展,用户版图不断扩张,户外赛事持续增加,户外运动消费逐渐成为人民追求健康和生活品 质的重要领域。2024年水上运动参与人数突破1.2亿,产业规模达到4386亿元,同比增长18.7%。钓鱼爱 好者约1.5亿人。全国飞盘玩家约300万人,相关社团超1500个。 下一步,国家体育总局将持续完善户外运动产业政策,丰富产品和服务供给,加快高质量户外运动目的 地建设,不断优化发展环境,激发市场活力,促进户外运动产业高质量发展。 19日上午,在国新办举行的"高质量完成'十四五'规划"系列主题新闻发布会上,国家体育总局体育经济 司司长杨雪鸫介绍,根据相关研究机构的数据显示,2024年,我国户外运动线上消费人次约2亿人次, 消费总额超3000亿元。 杨雪鸫介绍了三方面的情况: 一是场地设施不断 ...
乡村“文旅+”四季生“金”兴业富农 水清岸绿绘就振兴新图景
Yang Shi Wang· 2025-08-18 08:16
央视网消息:这个暑期,福建省宁德市寿宁县的韶托村成了避暑游的好去处。那里群山叠翠,因为海拔较高,气候也凉爽宜人。 近几年来,当地通过生态修复和水系治理,不仅重现了水清岸绿的生态画卷,还盘活了绿色资源,这个小山村焕发出了绿色新活力。 走进寿宁县清源镇的韶托村,一幅如诗如画的乡村美景呈现在眼前。湛蓝的天空下,碧波荡漾的小托水库镶嵌在青山绿野间,别 致的民居在山间错落分布,吸引着许多游客前来避暑。 游客们的良好体验源于近年来当地不断推进的生态环境改造工程。从2016年开始,当地启动了全面的库区生态环境整治,同时还 开展了库区水域扩容,完善河湖基础管护设施建设,随着环湖滨水步道与森林栈道陆续建成,小村庄的环境发生了大变化。 景色变美了,游客变多了。韶托村还不断升级村里的文旅产业。比如,废弃的水库管理房被改造成了咖啡厅,此外还引入垂钓、 游湖、草坪音乐会等文旅业态。据统计,今年以来,韶托村共接待游客超15万人次,不少村民在家门口就吃上了"旅游饭"。 福建寿宁县韶托村党支部书记许锋表示,目前有200多名村民都在从事民宿、农家乐。村民笑着说:"游客一天比一天多,把自家 房子改造成民宿,游客入住率挺高,家门口能赚到钱,挺开心 ...
昌江推出多元化开渔季体验活动
Hai Nan Ri Bao· 2025-08-18 01:33
Group 1 - The core idea of the news is the launch of diverse fishing season experience activities in Changjiang Li Autonomous County, inviting tourists to enjoy fresh seafood and a visual feast [1][2] - Tourists can purchase fresh seafood at various fishing markets such as Changhua Port, New Port, Haiwei Port, and Shayu Tang Port, or dine at local seafood restaurants [1] - Over 20 local restaurants and processing shops offer immediate consumption or seafood processing services, featuring dishes like steamed crab roe, pepper salt shrimp, and pan-fried mackerel [1] Group 2 - The experience includes opportunities for tourists to engage in fishing village life through activities like sightseeing, fishing, and jet skiing, with free experiences for 2025 college entrance exam candidates [1] - Accommodation options are diverse, including popular mushroom houses and high-end hotels along the coastline, providing unique lodging experiences [1] - A carefully designed coastal tourism route connects various attractions, allowing visitors to enjoy scenic views of mountains and the sea [1][2]
辽宁着力构建四季消费场景 冰雪景区“一专多能”
Ren Min Ri Bao· 2025-05-20 21:45
Core Viewpoint - The transformation of winter sports facilities into year-round tourist attractions is being actively pursued in Liaoning Province, with various resorts adapting their offerings to attract visitors throughout all seasons [1][2][3]. Group 1: Industry Transformation - The Huangjiagou Village outdoor ski resort is converting its facilities into terraced fields for agricultural tourism during the off-season, while planning to restore the ski setup in winter [1]. - The Dongfeng Lake Ice and Snow World is upgrading its facilities to include a vacation paradise with activities such as mountain hiking and fishing [2]. - The Tianqiaogou Ice and Snow World is planting ornamental flowers on former ski slopes and creating new leisure spaces like cafes and camping areas [2]. Group 2: Seasonal Operations - The Liaoning cultural and tourism department is facilitating the transition of ice and snow resorts from winter to spring/summer operations by providing training and guidance on resource utilization and product development [3]. - Various resorts are introducing new projects such as folk experiences and family-friendly activities to enhance their appeal during non-winter months [2].