以下文章来源于灵兽 ，作者晴山 灵兽 . 专注零售，聚焦消费。商业改变世界。你们负责改变世界，我们带你们改造商业。灵兽，零售消费行业 头部新媒体平台，为商业原创报道而生。投稿及合作：lingshouke@126.com 本文来自微信公众号： 灵兽 ，作者：晴山，头图来自：视觉中国 一、"傲慢"的价格 "每次进薛记炒货转一圈，不花二三百块钱，根本出不来。"小夏对《灵兽》称 。 80后的小夏在北京一家互联网公司做产品经理，前两年月薪2万出头，去年公司降薪后，整体薪资在 1.3万左右。最近，她明显感受到了消费支出的压力。 让小夏印象最深刻的一次薛记炒货的购物经历，发生在今年2月份。那天下午，她和朋友路过北京市 大兴区一家购物中心的门店时进去转了一圈，"本来只想买点瓜子，结果被店员一番推荐，结账居然 花了208元。" 小夏细数着那次的"战果"，一袋坚果76元、芒果干68元、还有一包草莓干64元。"当时就觉得被'背 刺'了，但是都装好了，又不好意思说不要。" 同时，这也表明，薛记炒货的员工售卖技巧很好。 当然，这样的经历，在薛记炒货的消费者中并不算罕见。有网友甚至调侃称，"薛记炒货门店的货能 买下一栋楼"、"薛记炒货堪 ...

Core Insights - The article highlights the role of the company "Ming Ming Hen Mang" in transforming agricultural products into popular snacks, thereby contributing to rural revitalization and farmer income growth [1][13] - The company has established a comprehensive supply chain and retail network, collaborating with various agricultural enterprises to enhance product quality and market reach [1][9] Group 1: Company Operations - "Ming Ming Hen Mang" integrates resources from farmers, cooperatives, and food processing companies to create a seamless supply chain, ensuring efficient processing and distribution of agricultural products [3][5] - The company has developed a quality control system that monitors the entire production process, from sourcing raw materials to final product delivery, ensuring high standards of food safety [7][11] Group 2: Economic Impact - The collaboration with local farmers and enterprises has led to significant income increases, with some farmers reporting annual sales of up to 10 million yuan [3][5] - The company has expanded its retail presence, with over 20,000 stores across 28 provinces, generating sales of 55.5 billion yuan and creating over 130,000 jobs [11][13] Group 3: Industry Trends - The snack food industry in China is experiencing rapid growth, with "Ming Ming Hen Mang" positioned as a leader due to its innovative business model and expansion strategy [13] - The integration of digital technology in agriculture and retail is enhancing production efficiency and transparency, contributing to the high-quality development of rural areas [9][11]

Core Viewpoint - The article discusses the challenges faced by Xueji Fried Goods, highlighting its high pricing strategy amidst a backdrop of consumer spending pressure and a shift towards more value-oriented purchasing behavior in the snack industry [1][5][12]. Company Overview - Xueji Fried Goods was once a darling of the capital market, completing a significant A-round financing of 600 million yuan in September 2022, aimed at expanding its store network and enhancing digital capabilities [8][9]. - The company has expanded its store count from 736 at the end of 2022 to 920 by the end of 2023, with plans to exceed 1,000 stores in 2024 [9][12]. Pricing Strategy - The pricing strategy of Xueji Fried Goods has been characterized by high prices for its products, with nuts often exceeding 100 yuan per kilogram and popular items priced around 50-60 yuan per unit [3][5]. - Consumers have begun to resist these high prices, leading to a decline in foot traffic and average transaction values at stores [12][22]. Market Trends - The snack industry in China is projected to reach a market size of approximately 1.4 trillion yuan in 2024, growing at 5.3% year-on-year, with expectations to surpass 1.8 trillion yuan by 2030 [5]. - The industry is experiencing a "mixed battle" as competition intensifies, with a clear divide between high-priced and low-priced products becoming more pronounced [5][12]. Competitive Landscape - Xueji Fried Goods faces significant competition from traditional snack giants and similar brands that offer lower-priced alternatives, which has eroded its market share [20][22]. - The company is also dealing with internal competition due to the high density of its stores in certain areas, which has led to increased competition among its own outlets [22]. Strategic Adjustments - In response to declining performance, Xueji Fried Goods has begun to close several of its direct-operated stores and is shifting towards a franchise model to expand its market presence [13][15]. - The company is adjusting its product positioning from high-end to a more value-oriented approach, aiming to enhance its competitiveness in a changing market [17][23]. Future Outlook - The snack industry is expected to undergo significant adjustments in 2025, with a shift towards a balance of quality and price becoming essential for survival [23]. - Xueji Fried Goods must navigate its high-cost structure and brand repositioning challenges to remain viable in a market increasingly driven by consumer value [25][26].

Core Insights - The article highlights the rapid development of cross-border industries in Pingxiang, which serves as a crucial land hub for trade between China and ASEAN countries, showcasing the benefits of open development and regional cooperation [1][8]. Group 1: Trade and Economic Growth - In the first half of the year, the volume of goods imported and exported through the Friendship Pass reached 3.248 million tons, a year-on-year increase of 31.4%, with a trade value of 288.9 billion yuan, up 30% [2]. - The efficiency of customs clearance has significantly improved, with the intelligent customs system allowing for an average processing time of 20 seconds per vehicle [2][10]. - The establishment of an online trading platform for the China-ASEAN (Chongzuo) Fruit Trading Center has enhanced the trading process, facilitating auctioning, transaction matching, and information dissemination [3]. Group 2: Industry Development - By 2024, Pingxiang is expected to have 27 processing enterprises, with 18 being above-scale industrial enterprises, contributing to an industry output value of 1.408 billion yuan [3][4]. - Companies like Yanjinpuzi have established processing facilities in Pingxiang, leveraging local advantages to process imported fruits into value-added products [4][5]. - The manufacturing sector is also expanding, with companies like Guangxi Chongzuo Haoyue Vehicle Co., Ltd. assembling electric vehicles in Pingxiang for export to Southeast Asia [6]. Group 3: E-commerce and New Business Models - Cross-border e-commerce is emerging as a significant driver of growth, with local entrepreneurs leveraging live-streaming to boost sales, achieving peaks of over 3,000 orders per day [7]. - The establishment of a cross-border e-commerce public clearance center in Pingxiang has facilitated the processing of up to 1 million parcels daily [7]. - The projected trade value for cross-border e-commerce in Pingxiang for 2024 is expected to exceed 20 billion yuan, marking the highest growth rate in the region [7]. Group 4: Infrastructure and Logistics - The development of smart port projects at the Friendship Pass aims to achieve 24-hour uninterrupted operations, enhancing the efficiency of customs clearance [10][11]. - The integration of advanced technologies such as AI and automated systems is expected to significantly improve inspection speeds and overall logistics capabilities [11][12]. Group 5: Workforce and Community Development - The growth of cross-border industries necessitates a robust labor force, prompting initiatives to attract and retain talent in Pingxiang [12][13]. - The construction of worker housing and community facilities is underway to improve living conditions for employees in the region [13].