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薛记炒货的“高价困局”
虎嗅APP· 2025-10-01 09:16
以下文章来源于灵兽 ,作者晴山 灵兽 . 专注零售,聚焦消费。商业改变世界。你们负责改变世界,我们带你们改造商业。灵兽,零售消费行业 头部新媒体平台,为商业原创报道而生。投稿及合作:lingshouke@126.com 本文来自微信公众号: 灵兽 ,作者:晴山,头图来自:视觉中国 一、"傲慢"的价格 "每次进薛记炒货转一圈,不花二三百块钱,根本出不来。"小夏对《灵兽》称 。 80后的小夏在北京一家互联网公司做产品经理,前两年月薪2万出头,去年公司降薪后,整体薪资在 1.3万左右。最近,她明显感受到了消费支出的压力。 让小夏印象最深刻的一次薛记炒货的购物经历,发生在今年2月份。那天下午,她和朋友路过北京市 大兴区一家购物中心的门店时进去转了一圈,"本来只想买点瓜子,结果被店员一番推荐,结账居然 花了208元。" 小夏细数着那次的"战果",一袋坚果76元、芒果干68元、还有一包草莓干64元。"当时就觉得被'背 刺'了,但是都装好了,又不好意思说不要。" 同时,这也表明,薛记炒货的员工售卖技巧很好。 当然,这样的经历,在薛记炒货的消费者中并不算罕见。有网友甚至调侃称,"薛记炒货门店的货能 买下一栋楼"、"薛记炒货堪 ...
大侠后宫:“当女朋友心血来潮送我手工缝制的苦茶…?”哈哈哈手工届出了个天才!
猿大侠· 2025-09-22 04:11
转自:吐槽星君 当女朋友心血来潮送我手工缝制苦茶…? (v i a .@真爱社 ) 不要报很大期望 哈哈哈哈哈 就是能搞出来三个洞的东西 2 公众号 · 吐槽星君 1/9 没事 乖乖做的心意满满 不好穿就珍藏着 哈哈哈哈哈哈哈哈 目点意思 你撤回了一条消息 祷起来挂家里 哈哈哈哈哈哈 lier sanker Astronomia Career Program Comme 表个大楼 2024年5月3日 22:22 也可以 C 我看那些看球赛的 有的人家里就 挂着球衣短裤啥的 %公众号 · 吐槽星君 P 在看怎么缝裤视 2024年5月14日 19:52 哇塞 e 当她眼着教程制作了几 △ Π△ X + = = ( ) ) 是这样算来算去的做 可爱乖宝宝 · wen: 还是这样,照他画个型做 6 公众号·吐槽星君 没事哒,你裤视上有一万个针脚 开始给我打预防针降低 预期 2 公众号 · 吐槽星君 宝宝,我给你裤视缝完了 我看看呢 但是只能盖住一半屁股 昨整啊 十六十六日 4 \/ == == = r 玩家能益 · 吐槽星若 只能盖住下半屁股 临 公众号 · 叶槽星夫 那我拍给你看 看了不会不要了吧 要的呀 那行 我 ...
薛记炒货的“高价困局”
3 6 Ke· 2025-09-19 01:25
Core Viewpoint - The article discusses the challenges faced by Xueji Fried Goods, highlighting its high pricing strategy amidst a backdrop of consumer spending pressure and a shift towards more value-oriented purchasing behavior in the snack industry [1][5][12]. Company Overview - Xueji Fried Goods was once a darling of the capital market, completing a significant A-round financing of 600 million yuan in September 2022, aimed at expanding its store network and enhancing digital capabilities [8][9]. - The company has expanded its store count from 736 at the end of 2022 to 920 by the end of 2023, with plans to exceed 1,000 stores in 2024 [9][12]. Pricing Strategy - The pricing strategy of Xueji Fried Goods has been characterized by high prices for its products, with nuts often exceeding 100 yuan per kilogram and popular items priced around 50-60 yuan per unit [3][5]. - Consumers have begun to resist these high prices, leading to a decline in foot traffic and average transaction values at stores [12][22]. Market Trends - The snack industry in China is projected to reach a market size of approximately 1.4 trillion yuan in 2024, growing at 5.3% year-on-year, with expectations to surpass 1.8 trillion yuan by 2030 [5]. - The industry is experiencing a "mixed battle" as competition intensifies, with a clear divide between high-priced and low-priced products becoming more pronounced [5][12]. Competitive Landscape - Xueji Fried Goods faces significant competition from traditional snack giants and similar brands that offer lower-priced alternatives, which has eroded its market share [20][22]. - The company is also dealing with internal competition due to the high density of its stores in certain areas, which has led to increased competition among its own outlets [22]. Strategic Adjustments - In response to declining performance, Xueji Fried Goods has begun to close several of its direct-operated stores and is shifting towards a franchise model to expand its market presence [13][15]. - The company is adjusting its product positioning from high-end to a more value-oriented approach, aiming to enhance its competitiveness in a changing market [17][23]. Future Outlook - The snack industry is expected to undergo significant adjustments in 2025, with a shift towards a balance of quality and price becoming essential for survival [23]. - Xueji Fried Goods must navigate its high-cost structure and brand repositioning challenges to remain viable in a market increasingly driven by consumer value [25][26].
政府搭桥破融资难题 企业获贷启发展新篇
Sou Hu Cai Jing· 2025-08-19 16:16
Core Insights - The article highlights the successful acquisition of a 10 million yuan credit loan by Jiuzhou Traditional Chinese Medicine Development Co., which was facilitated by the local Science and Technology Bureau, showcasing the importance of government support in addressing financing challenges for small and medium-sized enterprises [1][5][9]. Group 1: Company Overview - Jiuzhou Traditional Chinese Medicine, a subsidiary of Jiuzhoutong Pharmaceutical Group, has been operating in Macheng for 13 years and is a key supplier for major companies like Yifeng Pharmacy and Liangpinpuzi, with projected sales exceeding 107 million yuan in 2024 [3][9]. - The company aims to capitalize on the health consumption trend by developing new products such as milk dates and red date sesame walnut cakes, but faced financial constraints for upgrading production facilities [3][5]. Group 2: Financing Process - The local Science and Technology Bureau identified Jiuzhou Traditional Chinese Medicine's financing needs and provided assistance by interpreting credit loan policies and helping to organize the company's commercial credit assets [5][7]. - The Bureau acted as a liaison between the company and Everbright Bank, streamlining the loan application process, which typically takes months, to just 15 working days, with a lower interest rate compared to traditional loans [7][9]. Group 3: Impact of Financing - The 10 million yuan credit loan has already had a positive impact, increasing the storage area by 40% and doubling food production capacity with the new cleanroom and automated production line [9]. - In the first half of the year, the company's output value reached 58 million yuan, reflecting a 6% year-on-year growth, attributed to the support from the Science and Technology Bureau [9][10]. Group 4: Broader Initiatives - The Science and Technology Bureau is actively working to alleviate financing difficulties for small and medium-sized enterprises in Hubei Province, having organized multiple large-scale bank-enterprise matchmaking events and facilitated over 63 companies in securing a total credit of more than 250 million yuan [9][10].