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汽车视点 | 落子插混赛道,荣威加码10万级主流家轿市场
Xin Hua Cai Jing· 2025-09-18 02:27
新华财经上海9月18日电(李一帆)9月17日,荣威插电混动车型M7 DMH正式上市。新车定位为中大型轿车,是上汽"明珠"系列设计语言的首款量产车型, 搭载DMH 6.0超级混动系统,限时售价8.58万元-10.28万元。 M7 DMH的上市距离荣威上一款插混车型iMAX8 DMH的推出已过去10个月。历经十个月的技术积淀与产品优化,荣威此次带来了更成熟、更具竞争力的插 混车型,以更实在的升级回应了市场期待。 五大件终身质保,荣威打出"服务牌" 十万元级插混轿车市场一直是竞争最为激烈的细分市场之一,各大品牌纷纷在这一细分市场中布局了一款甚至多款车型,以争夺更多市场份额。例如比亚迪 秦PLUS DM-i、海豹05 DM-i、驱逐舰05,以及吉利银河A7、五菱星光PHEV、长安启源A05等,其中不少车型月销量均超过万辆。与此同时,十万元以内也 是消费者对价格最为敏感的地带。在这样的市场背景下,荣威M7 DMH首次进军该细分市场,如何才能站稳脚跟? 在荣威看来,"第一眼的吸引力"不可忽视。与荣威此前的车型不同,荣威M7 DMH是由前劳斯莱斯设计总监约瑟夫·卡班亲手操刀的首款量产车型,采用了 独特的设计语言,发布会上, ...
一周新车盘点 | AUDI E5 Sportback开启预售 东风风行星海V9年度换新
Xin Lang Cai Jing· 2025-08-24 07:52
Group 1: Audi E5 Sportback - Audi E5 Sportback officially launched pre-sales on August 18, with a price range of 235,900 to 319,900 yuan [1] - The vehicle is based on a smart digital platform co-developed by SAIC and Audi, positioning it as a pure electric mid-size sedan with single and dual motor versions [1][4] - The design closely follows the Audi E concept car, featuring a closed front face and hatchback shape, with a sporty aesthetic highlighted by dynamic lighting [1][4] - Dimensions are 4881mm in length, 1960mm in width, 1479mm in height, and a wheelbase of 2950mm [1] - Interior features include a 59-inch integrated screen, Qualcomm Snapdragon 8295 chip, and a minimalist design [2] - The vehicle supports advanced driving assistance with 27 sensing hardware components and NVIDIA Orin-X chip for various driving scenarios [4] - Powertrain options include single motor versions with 299 hp and 408 hp, and dual motor versions with 525 hp and 787 hp, with battery capacities ranging from 76.2 to 100 kWh [4] Group 2: Market Competition - The E5 Sportback enters a competitive market against Tesla Model 3, NIO ET5T, and Zeekr 007, showcasing strong product capabilities in smart features and performance [6] - The model's market performance will heavily depend on consumer recognition of "Audi manufacturing" quality and brand heritage, reflecting Audi's localization strategy in China [7] Group 3: GAC Haobo HL Range Extender - GAC's Haobo HL range extender version launched on August 19, with a price range of 269,800 to 299,800 yuan, featuring a 1.5T range extender system [9] - The vehicle offers a CLTC pure electric range of 350 km, with a focus on reducing entry price compared to earlier electric versions [9][12] - Dimensions are 5126mm in length, 1990mm in width, and 1750mm in height, maintaining a business-oriented design [9] Group 4: Extreme Fox T1 - Extreme Fox T1 pre-sales began on August 22, with a price range of 68,800 to 93,800 yuan, marking the brand's first A0-class pure electric vehicle [14] - The vehicle offers a maximum CLTC range of 425 km and features a spacious design with dimensions of 4337mm in length, 1860mm in width, and 1572mm in height [14][16] - Interior includes a 15.6-inch central screen and customizable cabin functions, targeting the competitive small electric vehicle market [19] Group 5: Haval Menglong PHEV - The 2026 Haval Menglong PHEV launched on August 19, with a starting price of 173,800 yuan, featuring updated design and second-generation Hi4 hybrid technology [21][22] - The vehicle offers a maximum pure electric range of 200 km and dimensions of 4800mm in length, 1950mm in width, and 1843mm in height [22][24] - Competing in the compact SUV segment, it aims to attract outdoor-oriented users with enhanced electric range and intelligent driving capabilities [24] Group 6: Dongfeng Fengxing Xinghai V9 - The 2026 Dongfeng Fengxing Xinghai V9 launched on August 21, with a price range of 179,900 to 199,900 yuan, featuring a 1.5T plug-in hybrid system [27] - The vehicle offers a CLTC pure electric range of 200 km and a total range of 1300 km, with a length of 5230mm and a wheelbase of 3018mm [27][30] - Competing in the mid-large MPV market, it emphasizes space and configuration, although brand recognition remains a challenge [31]