"威海刺参"，代表的是威海海产品产地资源的高品质。威海不仅水质肥沃且近岸海域水质优良比例 常年保持100%，威海产的海参个体肥大、突棘粗大、肉质肥厚，"威海刺参"也是全国农产品区域公用 品牌评估中，价值最高的海产品品牌。在这片全国近岸水质最好的海域，威海创建了17处国家级海洋牧 场示范区，年均增殖放流水产经济苗种超过10亿单位，海水养殖产量222万吨，海产品的品质和产量都 在全国首屈一指。威海的远洋渔船保有量占到全国12%，远洋渔业产品丰富，鑫发集团、赤山集团分别 是亚洲规模最大的金枪鱼加工基地和鱿鱼加工基地。 11月14日至16日，2025水产品大会在威海召开。作为一项全国性行业会议，大会选址中国渔业第一 大市——威海，正是对威海渔业转型升级和海洋经济高质量发展的肯定。 拥有968公里海岸线的威海，经济物种达300多种，水产品产量突破340万吨，连续30余年稳居全国 地级市首位，已形成从育苗、养殖到加工、物流的完整产业链。近年来，威海坚持科学用海、科技兴 海、产业强海、生态护海、开放活海、安全靖海"六大导向"，持续完善现代海洋产业体系，打造海洋经 济高质量发展新高地，海洋生产总值占全市GDP的比重达到38. ...

产地资源高品质 精深加工高水平 产业升级高姿态 "威海刺参"，代表的是威海海产品产地资源的高品质。威海不仅水质肥沃且近岸海域水质优良比例 常年保持100%，威海产的海参个体肥大、突棘粗大、肉质肥厚，"威海刺参"也是全国农产品区域公用 品牌评估中，价值最高的海产品品牌。在这片全国近岸水质最好的海域，威海创建了17处国家级海洋牧 场示范区，年均增殖放流水产经济苗种超过10亿单位，海水养殖产量222万吨，海产品的品质和产量都 在全国首屈一指。威海的远洋渔船保有量占到全国12%，远洋渔业产品丰富，鑫发集团、赤山集团分别 是亚洲规模最大的金枪鱼加工基地和鱿鱼加工基地。 "荣成海带"，体现的是威海海产品精深加工的高水平。威海的海带年产量达到48万吨，约占全省九 成、全国三成。过去，海带加工以盐渍海带、淡干海带为主，增值空间仅有1-2倍，近年来诸多企业通 过加工深海小海带、调味品等产品，增值达到4倍以上，同时积极开展海带产品辅助降血脂、降血压等 功效的研究，增值空间又有新提升。威海还有各类海洋食品精深加工企业500多家，海产品年加工能力 480多万吨，海洋功能性食品、海洋药品保健品、海洋新材料等产业都形成了一定规模和示范效 ...

Core Insights - The 22nd China International Agricultural Products Trade Fair is being held from October 17 to 19 at the Tianjin National Convention and Exhibition Center, showcasing a variety of agricultural products from Shandong province [2] Group 1: Event Overview - The event features Shandong's 16 cities presenting premium agricultural products, including well-known items such as Wenshan Lake hairy crabs, Laiyang pears, Yellow River rice, Rongcheng kelp, and Yantai sea cucumbers [2] - The exhibition attracted attention from buyers in the Beijing-Tianjin-Hebei region as well as national merchants, highlighting the appeal of Shandong agricultural products [2] Group 2: Branding and Collaboration - The 16 cities have collaborated to promote regional public brands and numerous county-level specialty brands, enhancing the collective strength of "Shandong agricultural products" [2] - This collaboration allows buyers and consumers to experience the aggregated power of Shandong's agricultural offerings [2]

Core Viewpoint - The 2025 Weihai "Rongcheng Kelp" promotion event successfully facilitated a product supply and demand matching meeting, fostering initial cooperation intentions between nearly 40 enterprises from Weihai and Chengdu [1][3]. Group 1: Demand and Supply Matching - Chengdu restaurant representatives expressed their product needs, emphasizing the importance of product quality, supply stability, and delivery timeliness [3]. - Some enterprises suggested the development of customized kelp products tailored to Sichuan's taste preferences [3]. - Weihai representatives showcased the local kelp industry's characteristics and advantages, presenting newly developed ready-to-eat kelp products [3]. Group 2: Collaborative Innovation - The meeting adopted an innovative collaboration model of "government guidance + association platform + enterprise matching," effectively connecting Weihai's high-quality kelp resources with Chengdu's consumer market [5]. - This model aims to streamline the supply chain from ocean farms to hot pot tables, establishing a new industrial ecosystem focused on rapid demand response, precise product development, and efficient logistics [5]. - The collaboration is expected to reduce procurement costs, enhance product value, and promote the transformation of Weihai's kelp industry towards standardization, branding, and high-end development [5]. Group 3: Market Expansion Initiatives - The event introduced the "Shuhai Feast: Kelp Carnival Hot Pot Season," partnering with over ten leading hot pot brands in Chengdu to create a large-scale tasting event [7]. - Consumers can enjoy free tastings of high-quality kelp products from Weihai at popular hot pot restaurants, experiencing the perfect pairing of kelp and Sichuan hot pot flavors [7]. - The successful hosting of the supply and demand matching meeting opens new avenues for Weihai's kelp industry to expand into the southwestern market, with plans for ongoing collaboration with Chengdu restaurants based on consumer feedback [7].