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共拓新市场,2025威海“荣成海带”成都产销对接会成功举办
Sou Hu Cai Jing· 2025-08-19 17:26
Core Viewpoint - The 2025 Weihai "Rongcheng Kelp" promotion event successfully facilitated a product supply and demand matching meeting, fostering initial cooperation intentions between nearly 40 enterprises from Weihai and Chengdu [1][3]. Group 1: Demand and Supply Matching - Chengdu restaurant representatives expressed their product needs, emphasizing the importance of product quality, supply stability, and delivery timeliness [3]. - Some enterprises suggested the development of customized kelp products tailored to Sichuan's taste preferences [3]. - Weihai representatives showcased the local kelp industry's characteristics and advantages, presenting newly developed ready-to-eat kelp products [3]. Group 2: Collaborative Innovation - The meeting adopted an innovative collaboration model of "government guidance + association platform + enterprise matching," effectively connecting Weihai's high-quality kelp resources with Chengdu's consumer market [5]. - This model aims to streamline the supply chain from ocean farms to hot pot tables, establishing a new industrial ecosystem focused on rapid demand response, precise product development, and efficient logistics [5]. - The collaboration is expected to reduce procurement costs, enhance product value, and promote the transformation of Weihai's kelp industry towards standardization, branding, and high-end development [5]. Group 3: Market Expansion Initiatives - The event introduced the "Shuhai Feast: Kelp Carnival Hot Pot Season," partnering with over ten leading hot pot brands in Chengdu to create a large-scale tasting event [7]. - Consumers can enjoy free tastings of high-quality kelp products from Weihai at popular hot pot restaurants, experiencing the perfect pairing of kelp and Sichuan hot pot flavors [7]. - The successful hosting of the supply and demand matching meeting opens new avenues for Weihai's kelp industry to expand into the southwestern market, with plans for ongoing collaboration with Chengdu restaurants based on consumer feedback [7].