Core Insights - The 2025 Aquatic Products Conference was held in Weihai, highlighting the city's achievements in the transformation and upgrading of its fishery industry and high-quality development of the marine economy [1] - Weihai has a complete industrial chain from seedling breeding, aquaculture, processing, to logistics, with a marine production value accounting for 38.2% of the city's GDP [1] - Weihai is recognized as a national pilot city for six marine industry demonstration projects, showcasing its leadership in marine economic development [1] Group 1: High-Quality Resources - Weihai's sea cucumber, known as "Weihai Sea Cucumber," represents the high quality of local aquatic resources, with a 100% good water quality ratio in nearshore waters [2] - The annual output of sea cucumbers is significant, with the region's sea cucumber brand being the highest valued among national agricultural regional public brands [2] - The city has established 17 national-level marine ranch demonstration areas, with an annual release of over 1 billion aquatic economic seedlings [2] Group 2: Advanced Processing Capabilities - "Rongcheng Kelp" signifies Weihai's high-level deep processing of aquatic products, with an annual kelp production of 480,000 tons, accounting for 30% of the national total [2] - Recent advancements in processing have increased the value of kelp products by over four times, compared to the previous 1-2 times [2] - Weihai hosts over 500 deep processing enterprises for marine products, with an annual processing capacity exceeding 4.8 million tons [2] Group 3: Industry Upgrading - "Rushan Oyster" reflects the high status of Weihai's aquatic product industry upgrade, with an annual oyster production exceeding 790,000 tons, representing 11% of the national total [3] - The city collaborates with over 10 renowned research institutions to cultivate new oyster varieties, achieving a 95% coverage rate of quality breeds [3] - Weihai has established a comprehensive marine technology industrial park and a quality safety traceability system for oysters, promoting a full-chain ecosystem for marine industry development [3]

Core Insights - The 2025 Aquatic Products Conference will be held in Weihai, highlighting the city's recognition as a leader in fishery transformation and high-quality marine economic development [2] - Weihai has a complete industrial chain from breeding, farming, processing to logistics, with a seafood output exceeding 3.4 million tons, maintaining its position as the top city in China for over 30 years [2][3] - The marine production value accounts for 38.2% of Weihai's GDP, with the city recognized as a national pilot for six marine industry demonstration projects [2] Group 1: High-Quality Resources - Weihai's sea cucumber, known as "Weihai Sea Cucumber," represents the high quality of local marine resources, with a 100% excellent water quality ratio in nearshore areas [3] - The annual output of sea cucumbers is significant, with the brand being the highest valued marine product brand in national assessments [3] - The city has established 17 national-level marine ranch demonstration zones, with an annual release of over 1 billion economic seedlings [3] Group 2: Advanced Processing - "Rongcheng Kelp" showcases Weihai's high-level deep processing capabilities, with an annual kelp production of 480,000 tons, accounting for 30% of the national total [3] - Recent advancements in processing have increased the value of kelp products by over four times, with research into health benefits further enhancing value [3] - Weihai hosts over 500 deep processing enterprises, with an annual processing capacity exceeding 4.8 million tons [3] Group 3: Industry Upgrade - "Rushan Oyster" reflects the high status of Weihai's seafood industry upgrade, with an annual oyster output of over 790,000 tons, representing 11% of the national total [4] - The city collaborates with over ten research institutions to cultivate new oyster varieties, achieving a 95% coverage rate of quality breeds [4] - Weihai has established a quality safety traceability system for oysters and is developing marine technology parks to support the marine industry [4]

Core Viewpoint - The event held on August 28 in Jinan, Shandong, aimed to promote agricultural consumption and showcase high-quality agricultural products from Shandong, enhancing the influence of the "Qilu Agricultural Supermarket" brand and demonstrating achievements in rural revitalization strategies [1][3]. Group 1: Event Overview - The event was guided by the Shandong Provincial Department of Agriculture and Rural Affairs, organized by Dazhong Media Group and Lushang Group, and hosted by Shandong Qilu Agricultural Supermarket Technology Co., Ltd. [3]. - Nearly 200 participants attended, including representatives from 16 cities in Shandong, well-known agricultural product distribution companies, major supermarket buyers, e-commerce platform representatives, and outstanding enterprises [1][3]. Group 2: Industry Development - Shandong has over 11,000 large-scale agricultural processing enterprises with a revenue of 2.3 trillion yuan, accounting for one-tenth of the national total, and 151 national key leading enterprises [5]. - The province has developed ten industrial clusters, including Yantai apples and Yellow River beef, and established 19 modern agricultural industrial parks and 122 strong agricultural towns [5]. Group 3: Future Plans - Shandong aims to create a higher-level "Qilu Granary" and accelerate the formation of a new rural industrial development pattern that is safe, complete, green, low-carbon, and beneficial to farmers [7]. - The "Qilu Agricultural Supermarket" platform, launched in August 2023, has gathered nearly 5,600 quality agricultural enterprises and integrated over 100 high-quality products from 16 cities [9]. Group 4: Marketing Initiatives - The event introduced various marketing activities both online and offline, including digital currency promotions and a "flowing exhibition + on-site experience" model for showcasing Shandong products [9]. - The "Qilu Agricultural Supermarket" will focus on five areas for future development: integration of primary, secondary, and tertiary industries, supply chain optimization, digital upgrades, brand matrix deepening, and market expansion [9].

这是新消费智库第 2 6 4 9 期文章 新消费导读 打造百亿级海参产业生态圈。 编辑：竺天 审核： Single 2025 年 6 月 6 日， " 京东超市与好当家共建威海刺参合作基地启 动仪式 " 在山东威海好当家海洋牧场隆重举行。双方将依托京东全渠 道生态与好当家全产业链优势，构建从 " 深海牧场到消费餐桌 " 的品质闭环。以 " 产业链、供应链、价值链 " 三链融合模式推动威海刺参 产业 高质量发展，赋能乡村振兴。 强强联合： 地理标志产品 × 数智化生态 威海刺参作为国家地理标志产品，承载着深厚的海洋文化与高品 质基因。好当家作为行业领军企业，拥有 47 年海参全产业链经验，连续 16 年荣获国家有机产品认证，并两度摘 得国家科技进步奖。京 东超市凭借 " 三网通 " 供应链体系与亿级流量场，为威海刺参提供数字 化 营销、全渠道渗透及溯源技术支撑。双方合作将实现原产地直供与 消费信任的双向赋能，重塑海参消费体验。 政企协三方聚力， 共绘产业蓝图 启动仪式汇聚政府、企业及行业权威代表。威海海参产业协会秘 书长刘尊鹏指出： " 此次合作是行业标准化、品牌化升级的关键一步， 将 引领威海海参产业高质量发 ...