城市IP正成为流量变"留量"的关键密码。11月28日，中国新闻周刊在北京发布《2025活力之城IP指数报告》，武汉城市IP综合实力位 列全国第二，入选"活力之城"。 过去一年，中国城市通过各具特色的实践，共同汇聚成一份关于城市IP塑造与活力激发的答卷。《2025活力之城IP指数报告》综合城 市IP的传播活力、消费活力、文化活力、创新活力等，发布了2025活力之城案例，总计21个城市入围。前5名分别是：广州、武汉、成都、 南京、济南。 入选"活力之城"的背后，是武汉在历史文脉传承与现代潮流创新中走出的独特路径。连日来，长江日报记者走访武汉街头巷尾的文化 地标、文创空间与新兴业态，探寻这份"活力密码"如何在传统与现代的碰撞中持续生长。 百年建筑"活"起来 老房子里藏着新潮流 11月29日，巴公房子内热闹非凡，这里正举行武汉风貌巴公邸酒店开业一周年庆典。"以前只觉得这栋老房子拍照特别出片，现在能住 进来体验，吃一顿米其林大餐，还能在文创空间里买手信、看展览。""90后"女孩范晴晴特意穿了中式服装来参加庆典，还参观了酒店内的 婚宴布置，"计划和男朋友在百年老房子里办婚宴，感觉很浪漫"。 在汉口历史风貌区，巴公房子是最 ...

Core Viewpoint - The article discusses the competition among three sub-provincial cities: Hangzhou, Nanjing, and Wuhan, as they strive to reach or exceed a retail sales total of 1 trillion yuan, driven by unique strategies and consumer trends [2][12]. Group 1: Retail Sales Performance - In 2024, Nanjing, Wuhan, and Hangzhou are projected to have retail sales totals of 855.3 billion yuan, 793.2 billion yuan, and 788.4 billion yuan respectively, placing them in the eighth to tenth positions among China's top ten consumer cities [6]. - Hangzhou's retail sales grew by 5.1% year-on-year in the first seven months of 2024, reaching 527.07 billion yuan, surpassing both Nanjing and Wuhan [6]. - Wuhan's retail sales reached 492.9 billion yuan in the first seven months, with a growth rate of 6.6%, significantly above the national average of 3.7% [7]. Group 2: Consumer Trends and Policies - The "old for new" policy and the integration of digital economy have significantly boosted retail sales in various categories, including home appliances (up 86.3%) and new energy vehicles (up 23.7%) [7]. - Nanjing's retail sales increased by 4.4% year-on-year to 496 billion yuan, benefiting from subsidy policies and the popularity of the Suzhou Super League, which attracted over 60,000 spectators to a match [9]. Group 3: Historical Context and Future Projections - Historically, Wuhan led in retail sales among the three cities until 2020, when it was surpassed by Nanjing and Hangzhou [12][16]. - By 2023, both Wuhan and Nanjing adjusted their 2025 retail sales targets to 900 billion yuan, while Hangzhou aims for 900 billion yuan by 2027 [12][18]. - The competition is not just about reaching the 1 trillion yuan mark but also about achieving high-quality and innovative consumption [25]. Group 4: Economic and Demographic Insights - Hangzhou has the highest household savings balance at 2.58 trillion yuan, with a per capita disposable income exceeding 83,000 yuan, supported by a strong digital economy [20]. - Nanjing's consumption is driven by events and tourism, but it faces challenges in high-end digital consumption and international brand introduction [23]. - Wuhan, while rich in cultural and educational resources, has a lower household savings balance of 1.82 trillion yuan and per capita disposable income of approximately 67,000 yuan, indicating a need for improvement in high-end consumption and digital economy [25].

Core Viewpoint - The consumption market in central China is showing significant vitality, driven by various factors including government policies aimed at boosting consumption and the popularity of cultural tourism [2][3]. Group 1: Consumption Trends in Central Cities - Wuhan leads the central region with a retail sales total exceeding 200 billion yuan in Q1 2025, while Zhengzhou, Hefei, and Changsha also surpass 100 billion yuan [5]. - The overall retail sales growth in central cities outpaced the national average, with eight out of eleven cities achieving higher growth rates [5]. - The "old-for-new" consumption policy has significantly boosted sales in various categories, with notable increases in electronics and home appliances [8][13]. Group 2: Cultural Tourism Impact - Cultural tourism has become a major driver of consumption, with cities like Wuhan, Changsha, and Luoyang seeing substantial increases in tourist numbers and spending [9][15]. - During the Spring Festival, Changsha received nearly 950,000 visitors, marking a 26% increase in tourist spending [9]. - Luoyang's tourism revenue reached 6.515 billion yuan during the "May Day" holiday, reflecting a 9.37% year-on-year growth [15]. Group 3: E-commerce and New Consumption Models - Online sales have surged, with cities like Zhengzhou and Hefei reporting significant growth in e-commerce retail [9][12]. - The rise of new consumption models, including live-streaming and short video commerce, has diversified the supply of goods available to consumers [9][12]. Group 4: Policy Initiatives and Economic Goals - Central provinces have implemented policies to stimulate consumption, with cities like Wuhan and Zhengzhou aiming to become international consumption centers [12][13]. - The focus on service consumption and the integration of cultural and commercial activities are key strategies for enhancing local economies [14][15]. - The "first-store economy" is being promoted, with financial incentives for brands to establish their first outlets in these cities [16][17].