江西小炒 发展报告2025 2025年12月 摘要 01 赛道发展概况：经过多年发展，江西小炒逐步从以夫妻店为代表的民间餐饮形态向连锁餐饮形态过渡，并 迈向规范化、产业化发展新阶段。据红餐大数据，截至2025年12月，江西小炒的全国门店数超过2万家， 但连锁化程度仍有较大提升空间，门店数在5家及以下的江西小炒品牌门店数占比高达97.5% 02 门店分布情况：受江西人口迁移及不同区域饮食口味差异的影响，超八成江西小炒门店分布在华东地区， 其中除江西省外，浙江省门店数量遥遥领先，远超其他省份。从线级城市分布来看，江西小炒在下沉市场 具备强劲的渗透力。据红餐大数据，二线城市的江西小炒门店数量占比最高，达到26.5%；三线城市紧随 其后，占比超过20%；四线城市、五线及以下城市的占比均在10%以上 03 赛道发展特征：产品策略方面，连锁化品牌正向标准化、效率化迈进，而夫妻小店则以灵活的产品策略守 住风味根基；品牌定位方面，越来越多品牌开始从江西不同地域菜系中汲取灵感形成差异化定位；经营模 式方面，从社区的"市井风"到城市核心商圈的"快时尚"与"漂亮饭"，不同类型品牌在定位、选址、 装修与传播上呈现明显差异 04 未来 ...

Core Insights - The article highlights the rapid growth of Jiangxi stir-fry cuisine, with a nationwide store growth rate exceeding 600% and over 10,000 stores in the Yangtze River Delta region, employing more than 50,000 people [2] - Jiangxi stir-fry has gained popularity as a cost-effective dining option, with a unique flavor profile that differentiates it from other regional cuisines [5][6] - The market currently lacks a dominant national brand, presenting an opportunity for growth and brand establishment [2][14] Market Dynamics - Jiangxi stir-fry aligns with three key consumer demands: flavorful dishes, extreme cost-effectiveness, and a diverse menu that caters to various tastes [5][6][7] - The pricing strategy of "20 yuan to fill up, 50 yuan for a good meal" positions Jiangxi stir-fry competitively against traditional Chinese dining options [6] - The cuisine's adaptability allows for a wide range of dishes, enhancing customer retention and broadening market appeal [7] Competitive Landscape - The current market features several emerging brands, with Xiao Jiangxi leading at 105 stores, followed by Lan Bian Wan (60+), Tian Geng Ji (55+), and La Zhang Lao (29+) [2][3] - Despite the rapid growth, the market is characterized by a lack of leading brands, which hinders the establishment of a unified category identity [14] - The reliance on popular dishes from other regional cuisines has led to a lack of distinct signature dishes that could enhance brand recognition [14] Operational Advantages - The business model is characterized by low investment requirements and high operational efficiency, making it easy to replicate [10] - The small store format (50-80 square meters) allows for flexible operations across various locations, significantly enhancing survival and expansion capabilities [10] - Cultural momentum and tourism growth in Jiangxi are driving consumer interest and brand visibility [11][13] Future Outlook - The next 3-5 years are expected to see the emergence of 1-2 leading brands in Jiangxi stir-fry, with increased market concentration and potential for national expansion [26] - The competition will likely shift towards supply chain management and brand strength, with successful players establishing robust supply chains and digital management systems [28] - The industry may witness a bifurcation into "fast casual stir-fry" and "quality dining" segments, catering to diverse consumer preferences [27]