餐饮消费升级

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旅游季、婚礼季催热假期餐饮消费 多家餐企已收到年夜饭订单
Xin Jing Bao· 2025-10-09 13:58
在刚刚过去的国庆中秋假期,家宴、聚餐、旅游、婚礼等元素叠加,餐饮消费收获"好成绩"。10月9 日,新京报记者从多家知名餐饮企业获悉,今年国庆中秋假期,多家餐企的销售额、客流超越去年同 期,老字号的经典菜品、沸腾滚烫的火锅,都是消费者假日餐饮消费热点。同时,2026年年夜饭也启动 预订,多家老字号、知名餐饮企业已经收到了数份年夜饭订单。 聚餐、婚宴成假日餐饮消费"关键词" 新京报记者从全聚德集团了解到,国庆中秋假期期间,集团旗下多家门店排起长龙,其中全聚德和平门 店单日发放等位号最高超过1000个。全聚德环球城市大道店、四川饭店东坝店营收创历史新高,全聚德 和平门店和王府井店连续3天单日营收突破百万元。四川饭店为应对假期用餐高峰,延长了营业时间, 实现午晚两市的无缝衔接。 全聚德集团相关负责人表示,假期期间,集团共有全聚德、四川饭店等品牌的8家门店参加了包括首旅 精彩生活节等市集活动,老字号的文创产品、"片鸭"表演、福字油纸打包等吸引了众多消费者互动打 卡。铁板鸭肠、烤鸭卷以及四川饭店和平门店为中国网球公开赛市集推出的限定版"大满贯-荔枝猪排爆 爆饭"都成为了明星产品。 在老字号萃华楼,想要在国庆中秋假期期间吃 ...
贵州餐饮,为什么爆火?
虎嗅APP· 2025-09-03 14:01
Core Viewpoint - Guizhou cuisine, particularly Guizhou sour soup hotpot, has seen significant growth, with a 25% annual increase and over 650 million views on Douyin, positioning Guizhou as a creative hub in China's dining industry [4][10]. Group 1: Guizhou Dining Landscape - Guizhou is characterized by a blend of traditional and modern dining experiences, with a rich variety of local dishes and a vibrant consumer atmosphere [6][9]. - Guizhou has surpassed Chengdu and Chongqing to become the city with the highest per capita number of hotpot restaurants in China, with hotpot dominating the local dining scene [10][11]. - The affordability of dining in Guizhou, with average hotpot costs around 30-40 yuan per person, contributes to its popularity among consumers [11][30]. Group 2: Unique Dining Culture - Guizhou's dining scene features a mix of local street food and upscale cafes, creating a unique contrast that appeals to both traditional and modern tastes [12][14]. - The density of coffee shops and craft beer bars in Guizhou is notably high, surpassing that of major cities like Shanghai, indicating a thriving new consumption trend [14][17]. - Local dining establishments, primarily small family-run businesses, dominate the market, showcasing a distinct culinary identity that resists homogenization by national chains [18][21]. Group 3: Nightlife and Consumer Behavior - Guizhou's nightlife is vibrant, with nighttime dining revenue accounting for approximately 70% of total restaurant income, surpassing cities like Chengdu [30][31]. - The youthful demographic in Guizhou, with 38% of the population aged 18-35, drives the city's dynamic dining culture and consumer spending [34][35]. - Guizhou's low cost of living and housing prices encourage consumer spending, contributing to a thriving restaurant industry [36][37]. Group 4: Future Potential - Guizhou is positioned to become a new dining hotspot, drawing parallels with the previous rise of Changsha's dining scene, with a focus on local flavors and innovative dining experiences [49][50]. - The local government is actively supporting the development of the coffee and craft beer industries, aiming to enhance Guizhou's culinary reputation [50][52]. - There is a growing trend of local brands expanding beyond Guizhou, indicating potential for broader recognition and market penetration [56][57].
年增速600%的草根爆款,能接棒湘菜吗?
Sou Hu Cai Jing· 2025-08-06 09:59
Core Insights - The article highlights the rapid growth of Jiangxi stir-fry cuisine, with a nationwide store growth rate exceeding 600% and over 10,000 stores in the Yangtze River Delta region, employing more than 50,000 people [2] - Jiangxi stir-fry has gained popularity as a cost-effective dining option, with a unique flavor profile that differentiates it from other regional cuisines [5][6] - The market currently lacks a dominant national brand, presenting an opportunity for growth and brand establishment [2][14] Market Dynamics - Jiangxi stir-fry aligns with three key consumer demands: flavorful dishes, extreme cost-effectiveness, and a diverse menu that caters to various tastes [5][6][7] - The pricing strategy of "20 yuan to fill up, 50 yuan for a good meal" positions Jiangxi stir-fry competitively against traditional Chinese dining options [6] - The cuisine's adaptability allows for a wide range of dishes, enhancing customer retention and broadening market appeal [7] Competitive Landscape - The current market features several emerging brands, with Xiao Jiangxi leading at 105 stores, followed by Lan Bian Wan (60+), Tian Geng Ji (55+), and La Zhang Lao (29+) [2][3] - Despite the rapid growth, the market is characterized by a lack of leading brands, which hinders the establishment of a unified category identity [14] - The reliance on popular dishes from other regional cuisines has led to a lack of distinct signature dishes that could enhance brand recognition [14] Operational Advantages - The business model is characterized by low investment requirements and high operational efficiency, making it easy to replicate [10] - The small store format (50-80 square meters) allows for flexible operations across various locations, significantly enhancing survival and expansion capabilities [10] - Cultural momentum and tourism growth in Jiangxi are driving consumer interest and brand visibility [11][13] Future Outlook - The next 3-5 years are expected to see the emergence of 1-2 leading brands in Jiangxi stir-fry, with increased market concentration and potential for national expansion [26] - The competition will likely shift towards supply chain management and brand strength, with successful players establishing robust supply chains and digital management systems [28] - The industry may witness a bifurcation into "fast casual stir-fry" and "quality dining" segments, catering to diverse consumer preferences [27]