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粤桂协作“肇贺样本”:产业“强链”、产品“出山”、民生“造血”
Nan Fang Nong Cun Bao· 2026-02-14 09:34
Core Viewpoint - The collaboration between Zhaoqing and Hezhou during the 14th Five-Year Plan period has significantly enhanced industrial cooperation, product development, and improved livelihoods, showcasing a successful model of East-West collaboration in China [6][9]. Industrial Cooperation - Zhaoqing has invested a total of 5.59 billion yuan in financial aid and implemented 138 assistance projects, guiding actual investments from enterprises amounting to 188.13 billion yuan [8][9]. - The focus is on transforming local resources into strong industrial clusters, with efforts to elevate the agricultural sector from small and weak to large and strong [11][12]. Agricultural Development - In Fuchuan, the production of navel oranges is projected to increase from 411,000 tons in 2021 to 700,000 tons by 2025, with a brand value expected to reach 2.656 billion yuan, marking a 40.5% increase [15][17]. - The introduction of deep processing enterprises and the establishment of a fresh juice factory have effectively extended the industrial chain and enhanced resilience against risks [20][21]. Market Empowerment - Zhaoqing has leveraged its proximity to the Guangdong-Hong Kong-Macao Greater Bay Area to create diverse sales channels, facilitating the integration of Hezhou products into this major market [40][42]. - Over the past five years, Hezhou has achieved an external sales volume exceeding 180 million yuan, with over 95% of sales directed towards the Greater Bay Area [45]. Livelihood Improvement - The collaboration has established a comprehensive employment assistance system, resulting in the training of 4,512 individuals and helping 70,631 rural laborers in Hezhou find employment [70][71]. - Joint efforts in education and healthcare have led to significant improvements, including the establishment of specialized medical centers and the training of technical personnel [81][82]. Future Outlook - Zhaoqing aims to continue strengthening its political responsibility and deepen cooperation with Hezhou in various fields, contributing to the overall advancement of rural revitalization [88][89].
人民眼·县域经济丨提振消费看县域
Ren Min Ri Bao· 2026-01-23 02:45
Core Insights - The article highlights the rapid growth and transformation of county-level commerce in China, driven by digitalization, instant retail, and the introduction of well-known brands into these markets [1][9][10] Digitalization - Instant retail services have expanded significantly in county areas, with platforms enabling delivery within an hour, enhancing convenience for residents [3][4] - The digitalization of local businesses has improved inventory management and sales tracking, leading to increased revenue and operational efficiency [4][5] - The establishment of digital rural platforms has allowed local farmers to sell their products directly to consumers, increasing their income opportunities [7][8] E-commerce and Live Streaming - Counties like Ningjin are embracing live streaming e-commerce to boost local industries, with training programs helping businesses adapt to digital sales methods [5][6] - The integration of online and offline sales strategies has proven effective, with local businesses seeing increased customer engagement and sales [6][10] Brand Penetration - Well-known brands are increasingly entering county markets, creating a more diverse shopping experience for residents and enhancing local consumption [9][10] - The establishment of commercial complexes in counties has attracted numerous brands, leading to a significant increase in foot traffic and sales [10][12] Standardization - The standardization of products and services in rural areas has improved quality and consumer trust, addressing issues related to counterfeit goods [13][14] - Initiatives to standardize local food production have led to better quality control and increased marketability of local specialties [15][16][17]
提振消费看县域(人民眼·县域经济)
Ren Min Ri Bao· 2026-01-22 23:42
Core Insights - The article discusses the growth and transformation of county-level commerce in China, highlighting the shift towards digitalization, chain stores, and standardization in response to increasing consumer demand and market potential [9][10][15]. Digitalization - Instant retail services have expanded in county areas, with platforms enabling quick delivery of goods, significantly enhancing consumer convenience and business efficiency [10][11]. - The digitalization of local businesses has led to improved inventory management and customer engagement, with examples of local stores adopting digital systems to streamline operations [11][12]. - The establishment of digital rural platforms has allowed farmers to sell their products directly to consumers, increasing their income and market reach [14]. Chain Stores - Well-known brands are increasingly entering county markets, with new stores and products being launched, enhancing local consumer experiences [15][16]. - The development of commercial complexes in counties has attracted numerous brands, providing diverse shopping and entertainment options for residents [16][17]. - Local entrepreneurs are adapting to the competitive landscape by learning from successful chain store models, leading to the growth of local businesses [18][19]. Standardization - The standardization of rural convenience stores has improved product quality and consumer trust, addressing issues related to counterfeit goods [20][21]. - Local food producers are adopting standardized production practices, enhancing product quality and marketability, which has led to increased sales and brand recognition [22][24]. - The implementation of local production standards has contributed to the growth of agricultural brands, with significant increases in product value and market presence [24].
广西赴沈阳推介冬季旅游 三万斤特色水果“甜蜜”助阵
Zhong Guo Xin Wen Wang· 2025-12-15 02:20
Group 1 - The core event is the promotion of the "Winter Travel Guangxi" campaign held in Shenyang from December 12 to 13, 2025, organized by the Guangxi Tourism Development Group in collaboration with local governments and tourism associations [1][3] - Five premium winter travel routes were introduced, including "Guilin Landscape Leisure Tour," "Beibu Gulf Coastal Romantic Tour," "China-Vietnam Border Exploration Tour," "Ethnic Minority Cultural Tour," and "Bama Health Hot Spring Tour" [3] - The event featured a signing ceremony between Guangxi China Travel Service Co., Ltd. and Liaoning Jiulong Muxiao Travel Service Co., Ltd., covering various fields such as cultural tourism cooperation, product supply and sales, smart services, and sports tourism [3][4] Group 2 - A highlight of the promotion was the launch of a fruit delivery initiative on December 4, where approximately 30,000 pounds of local fruits, including Xilin sugar oranges, Fuchuan navel oranges, and Rongxian Shatian pomelos, were transported over 3,000 kilometers to Shenyang [4] - The fruits were distributed to university students and the public in Shenyang on December 12 and 13, enhancing the cultural exchange between Guangxi and Shenyang [4] - The first group of tourists from Northeast China departed from Shenyang on December 13, marking the beginning of their winter journey to Guangxi [4]
东西协作开启“出山入湾”新通道,“媒体+”助力肇贺好物开拓湾区市场
Nan Fang Nong Cun Bao· 2025-11-21 15:04
Core Viewpoint - The "Media+" initiative is facilitating the promotion and sales of agricultural products from Zhaoqing and Hezhou in the Guangdong-Hong Kong-Macao Greater Bay Area, enhancing market access and consumer engagement [6][8][44]. Group 1: Event Overview - The "Yuegui Cooperation: Zhaozhe Together" media and agricultural product sales event took place on November 21 in Guangzhou, attracting over 160 buyers and industry representatives from the Greater Bay Area [10][12]. - The event featured product exhibitions, advertising, and promotional activities aimed at expanding market channels for local specialties [7][8]. Group 2: Product Highlights - Featured products included over 100 agricultural specialties from 21 Hezhou enterprises, such as Fuchuan navel oranges, tea, and various local delicacies, which drew significant consumer interest [16][24]. - Fuchuan navel oranges were particularly popular, with 100 boxes sold within the first hour, indicating strong demand for high-quality agricultural products in the Greater Bay Area [36][38]. Group 3: Media+ Impact - The "Media+" model played a crucial role in enhancing brand visibility and market recognition for Hezhou's agricultural products, facilitating direct connections between producers and consumers [51][52]. - The event utilized various media platforms for promotion, including live broadcasts and social media, to showcase the quality and stories behind Hezhou's products [56][58]. Group 4: Economic Contributions - Since 2021, Zhaoqing has invested 5.58 billion yuan in cooperative projects, significantly supporting the development of local agricultural industries, including Fuchuan navel oranges and Zhaoping tea [85][86]. - The economic impact includes an annual output value of 25.37 billion yuan for Fuchuan navel oranges and a brand value of 42.38 billion yuan for Zhaoping tea, reflecting substantial growth in these sectors [88][89].
“媒体+”粤桂协作:兴产业铸品牌开启肇贺协作新篇章
Nan Fang Nong Cun Bao· 2025-11-20 02:03
Core Viewpoint - The article discusses the upcoming "Media+ Zhaoqing-Huizhou Specialty Products" promotional event aimed at enhancing collaboration between the Guangdong and Guangxi regions, showcasing local agricultural products, and expanding market reach into the Greater Bay Area [8][10][12]. Group 1: Event Overview - The "Media+ Zhaoqing-Huizhou Specialty Products" event will take place on November 21 in Guangzhou, inviting residents of the Greater Bay Area to participate [8][9]. - The event will feature a variety of local specialties from Zhaoqing and Huizhou, including agricultural product exhibitions, cultural showcases, and immersive experiences [10][11]. Group 2: Agricultural Collaboration - Zhaoqing and Huizhou are focusing on enhancing their agricultural collaboration, particularly in promoting specialty products like Zhaoping tea, Fuchuan navel oranges, and fragrant taro [18][19]. - The collaboration aims to deepen regional cooperation and attract businesses to the area, with a focus on improving processing capabilities for local agricultural products [21][25]. Group 3: Economic Impact - The Zhaoping tea industry has seen significant growth, with its annual comprehensive output value increasing from 3.5 billion to 6.8 billion yuan, nearly doubling in recent years [41]. - The brand value of Zhaoping tea has surpassed 4.238 billion yuan, reflecting the success of the regional collaboration [43]. Group 4: Marketing and Promotion - The "Media+" initiative is designed to integrate data-driven marketing with content creation, enhancing the visibility and branding of local products like the "Fujian Orange" [50][55]. - The event will include interactive experiences and social media engagement to promote local specialties, creating a marketing loop that connects online promotion with offline experiences [63][66]. Group 5: Product Highlights - Fuchuan navel oranges have gained recognition with the "Zhenpin" label, enhancing their marketability and sales channels, particularly in major retail chains in the Guangdong-Hong Kong-Macau region [33][36]. - The event will also showcase unique rice varieties from Fuchuan, aiming to establish direct connections with supermarkets, e-commerce platforms, and restaurants to broaden market access [71][73].
“媒体+”东西协作!北京路集结肇贺好物,双向赋能燃动湾区
Nan Fang Nong Cun Bao· 2025-11-18 01:35
Core Viewpoint - The collaboration between Zhaoqing and Hezhou, facilitated by the Guangdong-Guangxi cooperation, aims to enhance industrial development, resource sharing, and improve livelihoods through targeted initiatives and events [8][57]. Group 1: Industrial Development - The cooperation has established a network for "industrial co-construction, resource interconnection, and shared livelihoods" [3]. - In Zhaoping, over 161 million yuan has been invested in modern tea industry park construction, enhancing the local tea production chain and increasing brand value to 4.238 billion yuan [12][16]. - In Fuchuan, 9.9 million yuan has been allocated to improve the navel orange industry chain, with an expected planting area of 275,000 mu and a projected output value of 1.978 billion yuan by 2025 [18][20]. Group 2: Talent and Employment Support - The work group has coordinated the selection of 11 officials and 77 technical talents from Zhaoqing to support Hezhou in key sectors like healthcare and education [30]. - Training programs have been established, resulting in over 1,000 individuals trained and 250 achieving targeted employment [32]. - The establishment of labor brands such as "Liubao Tea Craftsman" has led to skill training for over 300 individuals, enhancing local employment opportunities [33]. Group 3: Consumption and Market Integration - The "Media + Zhaohua 'Local Specialty' Production and Sales Matching Event" serves as a platform to showcase local products and deepen cooperation [8][43]. - The event features over 80 quality products, including Zhaoping tea and Fuchuan navel oranges, promoting cultural experiences and tourism [46][50]. - Online and offline marketing strategies are being employed to boost sales, with a target of exceeding 55 million yuan in online sales by 2025 [24].
广西新增地理标志产品155个
Guang Xi Ri Bao· 2025-10-23 02:47
Core Viewpoint - The National Intellectual Property Administration has recognized and implemented protection for 1,409 products as geographical indication products, with Guangxi ranking third in the number of recognized products and sixth in the number of approved operating entities [1] Group 1: Geographical Indication Products - Guangxi has received recognition and protection for 155 geographical indication products, including famous fruits and teas such as Lingshan Lychee, Nanning Dragon Fruit, and Guilin Osmanthus Tea [1] - The recognized products also include local specialty poultry, aquatic products, grains, and vegetables, such as Qinzhou Sea Duck Eggs and Donglan Black Rice [1] - Guangxi has a total of 244 geographical indication products, covering various advantageous categories including fruits, teas, grains, and medicinal materials [1] Group 2: Approved Operating Entities - A total of 8,937 operating entities have been approved to use geographical indication special signs, with Guangxi having 675 approved entities [1] - Four geographical indication products from Guangxi achieved a "zero breakthrough" in the approval of operating entities, indicating significant progress in product recognition [1] - The successful inclusion of the "Crispy Honey Kumquat" variety into the protection scope marks a shift from fragmented protection to comprehensive category protection [1]
桂粤湘四市农产品产销对接活动在穗举行
Sou Hu Cai Jing· 2025-08-30 16:57
Core Viewpoint - The event aims to deepen the collaboration between eastern and western regions in agricultural product sales, enhancing regional agricultural cooperation and promoting consumption assistance [1][3]. Group 1: Event Overview - The event took place from August 30 to 31, 2025, focusing on agricultural product sales connections among four cities: Hezhou, Zhaoqing, Qingyuan, and Yongzhou [1][3]. - It is part of the annual key activities of the Guangdong-Guangxi collaboration, featuring a new consumption assistance model that promotes cooperation among the three provinces and four cities [3]. Group 2: Participation and Support - The event was organized by the Hezhou Agricultural and Rural Bureau, with support from various agricultural bureaus and associations, creating a collaborative framework involving government, market, and multiple stakeholders [3][5]. - Over 100 high-quality agricultural products were showcased, including notable items like Hezhou taro and Zhaoqing rice dumplings, highlighting the regional agricultural strengths [5][6]. Group 3: Activities and Engagement - The event included diverse interactive segments such as product exhibitions, business promotions, and consumer engagement activities, ensuring effective sales connections [6][10]. - More than 120 buyers participated, representing various sectors, and the event achieved a total signing amount of 46 million yuan from eight agreements [6][12]. Group 4: Future Implications - The event is expected to boost sales of agricultural products, increase farmers' income, and enhance cooperation in standardization, branding, and supply chain integration among the four cities [14]. - Future plans include establishing a regular mechanism for agricultural product sales connections to further integrate quality products into the Guangdong-Hong Kong-Macao Greater Bay Area market [14].
桂粤湘四市农产品直供大湾区
Nan Fang Nong Cun Bao· 2025-08-30 11:01
Core Viewpoint - The event held on August 30 aims to enhance agricultural product sales connections between the Guangxi, Guangdong, and Hunan provinces, facilitating the entry of high-quality agricultural products into the Guangdong-Hong Kong-Macao Greater Bay Area market [2][4][10]. Group 1: Event Overview - The event featured various activities such as exhibitions, promotions, negotiations, and tasting experiences to promote agricultural products from the three provinces [3][4]. - A total of 30 exhibition booths showcased over 100 unique agricultural products from the four cities, including geographical indication products like fragrant taro and Fuchuan navel oranges [20][21]. - The event attracted over 120 buyers from various sectors, resulting in 8 companies signing contracts worth a total of 46 million yuan [24][26]. Group 2: Collaborative Model - The event established a collaborative consumption assistance model, characterized by "government-led, market participation, and multi-party interaction" to enhance agricultural cooperation [7][8]. - The collaboration aims to create a sales network covering "Guangxi North - Guangdong North - Hunan South," facilitating direct access to the Greater Bay Area market [10][12]. - The integration of agricultural development among the three provinces has shown significant progress, allowing for mutual sharing of investment, circulation, trade, and technology resources [27][28]. Group 3: Future Prospects - The next themed event will be hosted by Qingyuan, focusing on gathering more resources to promote high-quality agricultural products from the four cities to the Greater Bay Area market [29]. - The event also included a "Citizen Open Day," allowing consumers to taste, experience, and purchase products, enhancing community engagement [32].