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直播间里拼出好年景(新春走基层·热气腾腾万家暖)
Ren Min Ri Bao· 2026-02-24 22:30
一桶金灿灿的花生油,双手托举在肩上。面对手机镜头,刘永龙向网友热情介绍。咨询的、点赞的、下 单的,网友互动不少。刘永龙是山东省青岛市即墨区龙泉街道满贡村党委书记,也是当地的"带货达 人"。他告诉记者:"花生油、地瓜干、黑麦面粉都很受欢迎,一场直播的销售额最多能有5万多元。" 此外,在即墨区委组织部和龙泉街道党工委的支持下,满贡村还和邻村联手打造"龙泉花海乐园"。刘永 龙把直播间搬进游乐场,烟花秀、打铁花、年灯节,热闹的节目透过屏幕,引来更多游客。 "我们大力开展农村优秀人才回引行动,让更多有抱负、有能力的年轻人成为乡村全面振兴的'主力 军'。"即墨区委组织部副部长孟楠说。 刘永龙介绍,特色农产品大部分来自村里的合作社,而且通过专家支招、测土配方,村里改种黑小麦、 黑花生、香芋等特色产品。"合作社提供技术指导,统一收购,每亩地比过去能多挣不少。" 为何想干直播?刘永龙说:"想给村里找条发展新路子。" 刘永龙在外工作多年,2017年回到村里后,他决心由党组织领办合作社,整合帮扶资金,加上村民入 股,筹了100多万元,引进花生油加工生产线,发展特色种植等。一开始,合作社四处找商超,年底算 账,还亏了钱。于是,刘永龙 ...
2025中国辉煌足迹火炬传承跑(湖南江永站)激情开跑
Xin Lang Cai Jing· 2025-12-21 09:22
Core Viewpoint - The event "2025 China Glorious Footprints Torch Relay Run" held in Jiangyong County is a significant initiative to promote sports and tourism, showcasing local culture and enhancing community engagement through a national-level sports event [1][3]. Group 1: Event Overview - The event attracted over 3,000 running enthusiasts from across the country, emphasizing the integration of fitness and cultural heritage [1][3]. - The race route was designed to highlight Jiangyong's rich history and beautiful ecological environment, starting from the Shanggantang Scenic Area and ending at the ancient Yao city wall [7]. Group 2: Economic Impact - The event is expected to stimulate local consumption, with related sectors such as dining, accommodation, and cultural products experiencing over 30% growth during the event [9]. - Jiangyong County aims to leverage this national event to enhance its brand effect and promote the "Jiangyong Five Fragrances" products, contributing to rural revitalization [3][9]. Group 3: Cultural Significance - The event not only promotes physical fitness but also serves as a platform to showcase local culture, such as the unique Yao script and local delicacies, fostering a sense of pride among residents [7][9]. - Participants expressed their appreciation for the cultural richness of the event, highlighting the memorable experience of running through historical sites and enjoying local flavors [7].
广西贺州外贸实现双突破:黄金加工贸易“破冰” 农产品出口“火热”
Zhong Guo Xin Wen Wang· 2025-12-20 06:21
Group 1 - The core viewpoint of the articles highlights the significant growth in overseas demand for agricultural products from Hezhou, with companies like Huacai Modern Agriculture Co., Ltd. reporting stable monthly exports exceeding 100 tons since October [1][2] - Huacai Modern Agriculture has invested in a new vegetable processing production line with an annual capacity of 10,000 tons and has developed standardized planting bases for products like taro and water chestnuts, creating a complete industrial chain from production to overseas markets [1] - The company experienced a 50% increase in order volume from October to November compared to the average monthly orders in the previous three quarters, indicating strong domestic and international sales [1] Group 2 - Guangxi Fulong Jewelry Co., Ltd. has shifted its focus to high-end gold jewelry processing after relocating to Hezhou, with products primarily sold to markets in the Middle East, such as the UAE [2] - The company anticipates a foreign trade import and export volume of 500 million RMB in the fourth quarter, reflecting robust demand for its products [2] - Hezhou's Business Bureau has implemented a "one-on-one" support mechanism for gold jewelry processing enterprises, facilitating policy implementation such as export tax rebates and improving logistics efficiency to enhance foreign trade growth [2]
湖南江永12支“农闲务工队” 上岗 破解用工荒
Zhong Guo Xin Wen Wang· 2025-12-18 00:17
Core Insights - The establishment of "off-season labor teams" in Jiangyong County, Hunan, addresses the seasonal labor shortage in agriculture while providing villagers with continuous income opportunities during the off-season [1][4]. Group 1: Labor Teams and Their Impact - Jiangyong County has formed 12 "off-season labor teams" that have absorbed over 1,000 local laborers, effectively solving the labor shortage in agricultural production [4]. - Team members, primarily middle-aged and elderly individuals, earn around 100 yuan per day, translating to an annual income of 20,000 to 30,000 yuan, while also being able to care for their families [2][4]. Group 2: Operational Mechanisms - The county utilizes a "zero labor market" and "Le Ye Xiaozhan" to integrate labor demands from large-scale growers and agricultural enterprises, creating a dynamic job database that publishes information both online and offline [2]. - A mechanism for precise demand matching and scientific scheduling of personnel has been established, coordinating labor across regions based on crop maturity schedules [2].
粤桂山水甜 满口芋香浓
Guang Xi Ri Bao· 2025-11-29 02:21
Core Insights - The article highlights the successful harvest and processing of taro in Hezhou, which has become the largest contiguous taro planting area in China, with an area of 171,600 acres and an expected annual output of over 350,000 tons, accounting for 40% of Guangxi's total output [2][4] Group 1: Taro Production - The new taro varieties "HY-1" and "GY-3" developed through collaboration between Hezhou and agricultural research institutes have improved both yield and quality, with stable yields of over 2,500 kg per acre and a purchase price of around 7 yuan per kg [2][3] - Hezhou's "Party building + industrial chain" model has enabled over 3,000 farmers to participate in land shareholding, resulting in an average annual income increase of 27,800 yuan for 27,200 planting households [2] Group 2: Taro Processing - Guangxi Shunteng Agricultural Products Co., Ltd. operates 15 production lines with a daily capacity of 20 tons, focusing on deep processing of taro into various products such as taro mud, taro balls, and pre-prepared dishes [3][4] - The region has cultivated 35 taro processing enterprises with 93 processing lines, achieving over 70% initial processing rate and over 50% deep processing rate, with an annual processing capacity exceeding 280,000 tons [4] Group 3: Market and Distribution - The majority of processed taro products, about 70%, are sold to the Guangdong-Hong Kong-Macao Greater Bay Area, benefiting from the region's geographical advantages that allow products to reach consumers within 4 hours [4] - The article emphasizes the transformation of Hezhou taro from a raw agricultural product to a diversified food ingredient, integrating into daily diets and contributing to rural revitalization [4]
湖南江永搭建“银发人才库” 带动培育新型职业农民
Zhong Guo Xin Wen Wang· 2025-11-27 23:28
Core Insights - The article highlights the innovative establishment of a "Silver Talent Pool" in Jiangyong County, Hunan, which mobilizes over 500 retired professionals to contribute to rural revitalization and agricultural development [1][5]. Group 1: Agricultural Innovation - Retired agricultural experts are actively involved in providing technical support to farmers, utilizing modern technology such as 3D animations to simplify complex agricultural knowledge [2][5]. - The "Silver Age Wisdom" platform has been developed to make the expertise of retired professionals accessible, featuring over 200 short videos and a "scan for diagnosis" function that connects farmers with experts for real-time problem-solving [2][5]. Group 2: Community Governance - Retired professionals are also engaged in community governance, exemplified by a retired judge mediating a long-standing land dispute, using personal connections and modern technology to facilitate resolution [3][5]. - The involvement of retired officials in creating a three-year agricultural plan has been recognized as an excellent case by the Hunan Provincial Department of Agriculture and Rural Affairs [5]. Group 3: Economic Impact - The collaboration between retired and younger professionals in projects like the high mountain tea initiative has led to significant sales, exceeding 8 million yuan, showcasing the successful integration of traditional practices with modern marketing strategies [5]. - The "Silver Talent" initiative has successfully trained over 1,800 new professional farmers and facilitated the implementation of 37 rural industry projects [5].
湖南江永供港蔬菜通道升级 五年出口增长超四成
Zhong Guo Xin Wen Wang· 2025-11-20 10:47
Core Insights - Hunan Jiangyong County has seen a significant increase in vegetable exports to Hong Kong, with a growth rate exceeding 40% over the past five years, rising from 1 billion to 1.438 billion yuan [1][3]. Group 1: Company Developments - Hunan Huiyou Agricultural Development Co., Ltd. signed a sales order worth 500 million yuan with Hong Kong Chuanghui Fruits and Vegetables, indicating strong demand for high-quality agricultural products in Hong Kong [1]. - The company has established a supply chain system that includes "direct sourcing from the origin + rapid cold chain," allowing fresh vegetables to reach the Hong Kong market within 7 hours [1][3]. Group 2: Industry Trends - Jiangyong County has focused on the vegetable industry, promoting the "vegetable basket" project for the Guangdong-Hong Kong-Macao Greater Bay Area and the "100 billion project" for vegetable exports [3]. - The county has developed a robust brand operation mechanism, with 2 new regional vegetable public brands and 22 agricultural enterprise brands, alongside 25 products certified as green food, organic agricultural products, and geographical indications [3]. Group 3: Agricultural Production - As of now, Jiangyong County has planted 293,900 acres of vegetables, primarily taro and ginger, with a total output of 678,900 tons, reflecting year-on-year increases of 2.07% and 4.98%, respectively [3]. - The county has established 28 production recognition bases for the "vegetable basket" project and 25 export registration bases in the Greater Bay Area [3].
“媒体+”粤桂协作:兴产业铸品牌开启肇贺协作新篇章
Nan Fang Nong Cun Bao· 2025-11-20 02:03
Core Viewpoint - The article discusses the upcoming "Media+ Zhaoqing-Huizhou Specialty Products" promotional event aimed at enhancing collaboration between the Guangdong and Guangxi regions, showcasing local agricultural products, and expanding market reach into the Greater Bay Area [8][10][12]. Group 1: Event Overview - The "Media+ Zhaoqing-Huizhou Specialty Products" event will take place on November 21 in Guangzhou, inviting residents of the Greater Bay Area to participate [8][9]. - The event will feature a variety of local specialties from Zhaoqing and Huizhou, including agricultural product exhibitions, cultural showcases, and immersive experiences [10][11]. Group 2: Agricultural Collaboration - Zhaoqing and Huizhou are focusing on enhancing their agricultural collaboration, particularly in promoting specialty products like Zhaoping tea, Fuchuan navel oranges, and fragrant taro [18][19]. - The collaboration aims to deepen regional cooperation and attract businesses to the area, with a focus on improving processing capabilities for local agricultural products [21][25]. Group 3: Economic Impact - The Zhaoping tea industry has seen significant growth, with its annual comprehensive output value increasing from 3.5 billion to 6.8 billion yuan, nearly doubling in recent years [41]. - The brand value of Zhaoping tea has surpassed 4.238 billion yuan, reflecting the success of the regional collaboration [43]. Group 4: Marketing and Promotion - The "Media+" initiative is designed to integrate data-driven marketing with content creation, enhancing the visibility and branding of local products like the "Fujian Orange" [50][55]. - The event will include interactive experiences and social media engagement to promote local specialties, creating a marketing loop that connects online promotion with offline experiences [63][66]. Group 5: Product Highlights - Fuchuan navel oranges have gained recognition with the "Zhenpin" label, enhancing their marketability and sales channels, particularly in major retail chains in the Guangdong-Hong Kong-Macau region [33][36]. - The event will also showcase unique rice varieties from Fuchuan, aiming to establish direct connections with supermarkets, e-commerce platforms, and restaurants to broaden market access [71][73].
融水“菜篮子”直通大湾区,粤桂协作助农增收
Nan Fang Nong Cun Bao· 2025-11-06 05:31
Core Viewpoint - The establishment of the "Guangdong-Hong Kong-Macao Greater Bay Area Credible Farm" base in Longshui marks a significant step in facilitating the entry of high-quality agricultural products from Longshui into the Greater Bay Area market, enhancing local farmers' income and promoting agricultural development [5][40]. Group 1: Agricultural Development and Certification - Multiple agricultural enterprises in Longshui have been awarded the title of "Credible Farm" in the Greater Bay Area, indicating improved access to high-end markets [5][41]. - Longshui's unique ecological environment has produced distinctive agricultural products, but previously lacked standardized certification, which hindered market access [9][10]. - Under the Guangdong-Guangxi cooperation mechanism, a work team has been established to assist local agricultural enterprises in meeting certification standards, leading to successful certifications for products like purple fragrant black glutinous rice and organic rice [11][13][14]. Group 2: Sales and Marketing Strategies - The collaboration between Longshui and Lianjiang focuses on addressing the challenges of agricultural product sales through a multi-channel approach, including offline specialty stores and online platforms [15][16]. - Local products are being showcased in major agricultural exhibitions and through partnerships with large supermarkets, bringing them closer to consumers in the Greater Bay Area [17][18]. - The establishment of a permanent exhibition center for agricultural products in Longshui provides a platform for continuous sales and also offers employment opportunities for local youth [26][28]. Group 3: Investment and Infrastructure - The cooperation between the two regions extends beyond sales to deeper industrial engagement, aiming to enhance the internal driving force of Longshui's agricultural development [32][33]. - A modern agricultural demonstration park project with an investment of 12 million yuan has been approved, which will include the construction of 18 vegetable greenhouses to improve the scale and modernization of agriculture in Longshui [34][36]. - In 2024, the cooperation is expected to yield significant results, with a total of 50.4 million yuan in assistance funds and the establishment of 18 new enterprises with an actual investment of 302 million yuan [37][38]. Group 4: Sustainable Agricultural Ecosystem - The official designation of Longshui as a "Credible Farm" base is a step towards standardization and branding of agricultural products, transitioning from short-term assistance to long-term mutual benefits [40][45]. - The collaboration aims to create a sustainable agricultural ecosystem characterized by improved product quality, streamlined distribution channels, and upgraded industries, injecting new vitality into rural revitalization efforts in Longshui [46].
20支直播团队“云上”角逐,助力韶关农特产品“出圈”
Sou Hu Cai Jing· 2025-10-16 01:36
Core Points - The "Digital Commerce Promotes Agriculture and Celebrates Harvest" e-commerce live streaming competition was launched in Shaoguan City to enhance local agricultural products and promote e-commerce as a means to support rural development [1][9] - The competition attracted 20 local e-commerce live streaming teams and established a dedicated product library featuring Shaoguan's specialty agricultural products [3][9] Group 1 - The event was organized by multiple local government departments, including the Municipal Bureau of Commerce and the Municipal Agricultural and Rural Affairs Bureau, and was held at the Zhou Tian E-commerce Town [3][9] - During the 3-hour competition, the total number of sales reached 6,345, generating a total sales revenue of 387,500 yuan [8][9] - The competition showcased the natural beauty, industrial growth, and cultural richness of Shaoguan through product introductions and storytelling by participants [6][8] Group 2 - The judging panel consisted of experts from various e-commerce bases and associations, evaluating participants based on their live streaming performance, sales data, and interaction effects [8] - The competition aims to discover outstanding live streamers and integrate high-quality Shaoguan agricultural products for better promotion and sales across the country [9]