消费热情。 11月21日，"粤 桂协作·肇贺同 心"媒体+肇 贺"土特产"产销 对接活动（下 东西协作开 启"出山入湾"新 通道，"媒体 +"助力肇贺好物 开拓湾区市场_ 南方+_南方plus 肇贺献礼，粤享 暖冬。初冬的广 州虽冷，但北京 路广场上依然人 头攒动，茶叶的 甘醇与脐橙的甜 香，引得过往的 湾区食客驻足品 鉴扫货——一场 由广东肇庆、广 西贺州联袂的粤 桂协作盛事，点 燃了初冬羊城的 称"活动"）走进 广州市北京路商 圈，通过产业推 介、产品展销、 广告投放、商圈 促销等形式，搭 建"从产地到市 场"的精准渠 道，为两地"土 特产"拓宽市场 销路，进一步巩 固粤桂协作的产 业帮扶成果。 11月21日，"粤桂协作·肇贺同心"媒体+肇贺"土特产"产销对接活动启动。 活动现场高朋满 座，吸引了160 多家粤港澳大湾 区采购商与行业 代表，共话农产 品产销合作。 160多家粤港澳大湾区采购商与行业代表参加活动。 "媒体+"搭台 肇贺好物融湾促 销 "这个橙酸不酸 的？""很甜啊， 不错的，准备下 单一箱带回家里 吃"在广西农垦 立新农场摊位前 挤满前来尝鲜的 消费者。借 助"媒体+"搭建 的活动平台，贺 ...

Core Viewpoint - The article discusses the upcoming "Media+ Zhaoqing-Huizhou Specialty Products" promotional event aimed at enhancing collaboration between the Guangdong and Guangxi regions, showcasing local agricultural products, and expanding market reach into the Greater Bay Area [8][10][12]. Group 1: Event Overview - The "Media+ Zhaoqing-Huizhou Specialty Products" event will take place on November 21 in Guangzhou, inviting residents of the Greater Bay Area to participate [8][9]. - The event will feature a variety of local specialties from Zhaoqing and Huizhou, including agricultural product exhibitions, cultural showcases, and immersive experiences [10][11]. Group 2: Agricultural Collaboration - Zhaoqing and Huizhou are focusing on enhancing their agricultural collaboration, particularly in promoting specialty products like Zhaoping tea, Fuchuan navel oranges, and fragrant taro [18][19]. - The collaboration aims to deepen regional cooperation and attract businesses to the area, with a focus on improving processing capabilities for local agricultural products [21][25]. Group 3: Economic Impact - The Zhaoping tea industry has seen significant growth, with its annual comprehensive output value increasing from 3.5 billion to 6.8 billion yuan, nearly doubling in recent years [41]. - The brand value of Zhaoping tea has surpassed 4.238 billion yuan, reflecting the success of the regional collaboration [43]. Group 4: Marketing and Promotion - The "Media+" initiative is designed to integrate data-driven marketing with content creation, enhancing the visibility and branding of local products like the "Fujian Orange" [50][55]. - The event will include interactive experiences and social media engagement to promote local specialties, creating a marketing loop that connects online promotion with offline experiences [63][66]. Group 5: Product Highlights - Fuchuan navel oranges have gained recognition with the "Zhenpin" label, enhancing their marketability and sales channels, particularly in major retail chains in the Guangdong-Hong Kong-Macau region [33][36]. - The event will also showcase unique rice varieties from Fuchuan, aiming to establish direct connections with supermarkets, e-commerce platforms, and restaurants to broaden market access [71][73].

Core Viewpoint - The collaboration between Zhaoqing and Hezhou, facilitated by the Guangdong-Guangxi cooperation, aims to enhance industrial development, resource sharing, and improve livelihoods through targeted initiatives and events [8][57]. Group 1: Industrial Development - The cooperation has established a network for "industrial co-construction, resource interconnection, and shared livelihoods" [3]. - In Zhaoping, over 161 million yuan has been invested in modern tea industry park construction, enhancing the local tea production chain and increasing brand value to 4.238 billion yuan [12][16]. - In Fuchuan, 9.9 million yuan has been allocated to improve the navel orange industry chain, with an expected planting area of 275,000 mu and a projected output value of 1.978 billion yuan by 2025 [18][20]. Group 2: Talent and Employment Support - The work group has coordinated the selection of 11 officials and 77 technical talents from Zhaoqing to support Hezhou in key sectors like healthcare and education [30]. - Training programs have been established, resulting in over 1,000 individuals trained and 250 achieving targeted employment [32]. - The establishment of labor brands such as "Liubao Tea Craftsman" has led to skill training for over 300 individuals, enhancing local employment opportunities [33]. Group 3: Consumption and Market Integration - The "Media + Zhaohua 'Local Specialty' Production and Sales Matching Event" serves as a platform to showcase local products and deepen cooperation [8][43]. - The event features over 80 quality products, including Zhaoping tea and Fuchuan navel oranges, promoting cultural experiences and tourism [46][50]. - Online and offline marketing strategies are being employed to boost sales, with a target of exceeding 55 million yuan in online sales by 2025 [24].

Core Viewpoint - The event held on August 30 aims to enhance agricultural product sales connections between the Guangxi, Guangdong, and Hunan provinces, facilitating the entry of high-quality agricultural products into the Guangdong-Hong Kong-Macao Greater Bay Area market [2][4][10]. Group 1: Event Overview - The event featured various activities such as exhibitions, promotions, negotiations, and tasting experiences to promote agricultural products from the three provinces [3][4]. - A total of 30 exhibition booths showcased over 100 unique agricultural products from the four cities, including geographical indication products like fragrant taro and Fuchuan navel oranges [20][21]. - The event attracted over 120 buyers from various sectors, resulting in 8 companies signing contracts worth a total of 46 million yuan [24][26]. Group 2: Collaborative Model - The event established a collaborative consumption assistance model, characterized by "government-led, market participation, and multi-party interaction" to enhance agricultural cooperation [7][8]. - The collaboration aims to create a sales network covering "Guangxi North - Guangdong North - Hunan South," facilitating direct access to the Greater Bay Area market [10][12]. - The integration of agricultural development among the three provinces has shown significant progress, allowing for mutual sharing of investment, circulation, trade, and technology resources [27][28]. Group 3: Future Prospects - The next themed event will be hosted by Qingyuan, focusing on gathering more resources to promote high-quality agricultural products from the four cities to the Greater Bay Area market [29]. - The event also included a "Citizen Open Day," allowing consumers to taste, experience, and purchase products, enhancing community engagement [32].

Core Insights - The article emphasizes the significance of the China-ASEAN Expo (CAEXPO) as a vital platform for enhancing trade cooperation between China and ASEAN countries, showcasing success stories of various enterprises that have benefited from participation in the expo [3][5]. Group 1: Economic Cooperation and Trade Growth - The CAEXPO serves as a "golden bridge" for economic cooperation and a "strong engine" for upgrading the China-ASEAN Free Trade Area, facilitating numerous enterprises in expanding their market reach [3][5]. - The upcoming CAEXPO aims to implement the 3.0 version of the China-ASEAN Free Trade Area, focusing on institutional openness regarding rules and standards, thereby enhancing the role of enterprises [5]. Group 2: Success Stories of Participating Companies - Laos Beautiful Happiness Co., Ltd. has expanded its exhibition space from 2 to 4 booths at the CAEXPO, showcasing a diverse range of products and achieving annual sales exceeding 5 million yuan, with over half of the orders stemming from the expo [4][5]. - The Vietnamese Phan Xian Shoe Company has successfully penetrated the Chinese market, establishing a broad sales network through the CAEXPO, and aims to become one of the most popular imported slipper brands in China [6][7]. - Cambodian "Fairy Rice" has gained significant traction in the Chinese market, with exports projected to reach 120,000 tons in 2024, showcasing the effectiveness of the CAEXPO in building brand recognition and trust among Chinese consumers [9][10]. Group 3: Market Expansion and Brand Recognition - The Jiangsu General Peak Tea Group has successfully exported 20 tons of tea to Southeast Asia, marking a significant milestone in its international market expansion, facilitated by participation in the CAEXPO [10][11]. - The CAEXPO has enabled companies to adapt to changing consumer preferences in China, allowing them to optimize product lines and enhance service responsiveness through direct engagement with consumers and buyers [9][11].

Group 1 - The event aimed to promote the e-commerce development of the Zhaoping tea industry and support rural revitalization through learning from advanced experiences [1][7] - The program included a rich itinerary featuring an opening ceremony, sharing of e-commerce experiences, site visits, and practical courses on short video creation and live streaming [3] - The Chengdu Jinniu District e-commerce live streaming industrial base, recognized as a provincial pilot unit for innovative network united front work, has attracted 28 enterprises and established a closed-loop e-commerce ecosystem [5] Group 2 - Zhaoping tea ranked 94th in the regional brand (geographical indication) top 100 list and 20th in the tea category according to the "2025 China Brand Value Evaluation Information" [7] - The "Zhaoping Cloud Warehouse" smart logistics system has been established, and 20 local anchors have been trained, leading to over 26 million yuan in agricultural product sales [7] - The event serves as an opportunity for Zhaoping County to absorb advanced e-commerce experiences from Chengdu, enhancing brand marketing and integration with the e-commerce industry chain [7]

Core Insights - The tea industry in Guangxi is undergoing transformation through technological empowerment, leading to high-quality development and a shift from "first-mover advantage" to "sustained leadership" [1][3] Group 1: Technological Empowerment - Guangxi Tea Research Institute is focusing on high-value ecological planting, new variety breeding, and production processing, aiming for a tea output of approximately 130,000 tons and a total value exceeding 60 billion RMB in 2024 [3] - Guangxi tea has received numerous awards in national and international competitions, showcasing its quality and innovation [3] - An innovation team has been established to guide production in tea gardens, enhancing the "ecological premium" capability of early spring tea [3] Group 2: Brand Development - Guangxi has developed a brand-building system, creating 19 regional public brands and nearly 500 registered trademarks in the tea sector [7] - The region is expanding its domestic and international markets through participation in trade fairs and establishing a comprehensive marketing system [7] - Guangxi Liubao tea has achieved a production of over 40,000 tons and a total value exceeding 28 billion RMB in 2024, with a public brand value of 5.808 billion RMB [7] Group 3: Rural Revitalization - The tea industry is becoming a significant contributor to rural revitalization, with increasing participation from enterprises and cooperatives [10] - In Sanjiang County, the tea planting area has reached 215,000 acres, generating an annual output value of 8.6 billion RMB [10] - Resource County has established an organic tea industry demonstration zone, enhancing local economic development and increasing collective income [10]

Core Viewpoint - The article highlights that Zhaoping Tea has been included in the "2025 China Brand Value Evaluation Information" for eight consecutive years, with a brand value of 4.183 billion yuan [10]. Group 1: Brand Recognition - Zhaoping Tea is recognized as one of the top 100 regional brands (geographical indications) in China [3][4]. - The brand value of Zhaoping Tea is reported to be 4.183 billion yuan [10]. Group 2: Industry Development - In 2024, Zhaoping County in Guangxi was awarded the title of "Key Green Tea Production Area" with a tea plantation area of 265,300 acres [11][12]. - The area has 12,500 acres certified for organic tea and 79,500 acres for green food certification, with a total tea production of 19,000 tons and a tea output value exceeding 2.128 billion yuan [12][13]. Group 3: Collaborative Efforts - The collaboration between Guangdong Zhaoqing and Guangxi Zhaoping has led to the exploration of a new model for building a tea industry cluster [16][17]. - The partnership focuses on enhancing the tea industry chain and establishing a comprehensive service mechanism to drive the development of Zhaoping Tea [20][21].