事件：公司发布FY26Q3（2025M10-M12）经营数据，集团零售值同比增长17.8%；内地市场零售值同 比增长16.9%，港澳及其他市场零售值同比增长22.9%。内地同店销售同比增长21.4%，同店销量同比下 滑13.9%。港澳地区同店销售同比增长14.3%，同店销量同比下滑21.6%。 内地定价首饰增势强劲，支撑毛利率保持高韧性。（1）定价首饰：同店销售同比增长53.4%，其中定 价黄金/镶嵌饰品平均售价分别增至9500/8900 港元。在标志性系列与翡翠产品带动下，季内定价首饰零 售值同比增速升至59.6%，占比较去年同期29.4%扩大至40.1%，支撑集团毛利率韧性；（2）计价黄 金：同店销售同比增长13.1%，平均售价增至11000 港元，零售值同比跌幅收窄至-0.6%。 门店优化持续推进，海外业务打造第二增长极：FY26Q3，周大福珠宝门店在中国内地净关店230 家， 港澳净开店3 家，合计净关店227 家，较FY26Q2 的300 家明显放缓。展望后续，公司将持续推进低效门 店出清，加大核心地段高生产力门店的布局力度。出海方面，围绕"双管齐下"策略，公司在深耕既有市 场同时积极拓展高潜力市场 ...

业绩表现超预期，定价首饰占比提升强化盈利韧性 [Table_Title] 【广发批零社服&海外】周大福 （01929.HK） [Table_Summary] 核心观点： 盈利预测： | [Table_ 单位Finance] :港元百万元 | | 2024A | 2025A | 2026E | 2027E | 2028E | | --- | --- | --- | --- | --- | --- | --- | | 主营收入 | | 108,713 | 89,656 | 94,150 | 101,463 | 108,211 | | 增长率（ ） | % | 14.8% | -17.5% | 5.0% | 7.8% | 6.7% | | EBITDA | | 11,535 | 10,499 | 13,212 | 15,441 | 16,688 | | 归母净利润 | | 6,499 | 5,916 | 8,161 | 9,803 | 10,716 | | 增长率（ ） | % | 20.7% | -9.0% | 38.0% | 20.1% | 9.3% | | EPS（元/股） | | 0.65 | 0.59 | ...

Core Viewpoint - The report from GF Securities projects that Chow Tai Fook (01929) will achieve a net profit attributable to shareholders of HKD 79.9 billion, 90.26 billion, and 98.18 billion for FY26-28, representing year-on-year growth of 35.0%, 13.0%, and 8.8% respectively. The company is assigned a PE ratio of 25x for FY26, leading to a target price of HKD 19.99 per share, with a "Buy" rating [1]. Group 1 - The company reported FY26 interim results (April 1, 2025 - September 30, 2025) with revenue of HKD 389.9 billion, a year-on-year decrease of 1.1%. Operating profit was HKD 68.2 billion, up 0.7%, and the operating profit margin increased by 0.3 percentage points to 17.5%. The net profit attributable to shareholders was HKD 25.6 billion, remaining stable year-on-year [1]. - The company declared an interim dividend of HKD 0.22 per share, with a payout ratio of 85.7%, continuing its high dividend return to shareholders. Same-store sales in mainland China grew by 2.6%, while same-store sales in Hong Kong and Macau increased by 4.4% [1]. Group 2 - The performance of priced jewelry sales was strong, supporting the company's resilient profitability. In FY26H1, same-store sales of priced jewelry in mainland China increased by 8.3%, with priced gold sales up by 3.1%. In Hong Kong, Macau, and other markets, same-store sales of priced jewelry rose by 6.1%, with priced gold sales increasing by 8.5%. The average price of priced gold and priced jewelry saw significant growth, while the average price of embedded products remained relatively stable. The retail sales of priced jewelry increased by 9.3% year-on-year, with its revenue share rising from 27.4% to 31.8%, supporting a gross margin of approximately 30.5% [2]. Group 3 - The company's store network continues to optimize, with a focus on improving store efficiency. As of FY26H1, the company had 6,041 stores, net closing 603 stores since the beginning of the period. The company is actively clearing low-efficiency stores and establishing high-efficiency flagship stores. New stores opened in FY26H1 achieved an average monthly sales of HKD 1.3 million, a 72% increase compared to new stores opened in FY25H1. From October 1 to November 18, the company's retail value grew by 33.9% year-on-year, significantly accelerating compared to the growth rate of 4.1% from July to September. Same-store sales in mainland China surged by 38.8%, with priced and priced gold jewelry sales increasing by 93.9% and 23.0% respectively [3].

Core Viewpoint - The report from GF Securities projects that Chow Tai Fook (01929) will achieve a net profit attributable to shareholders of HKD 79.9 billion, 90.26 billion, and 98.18 billion for FY26-28, representing year-on-year growth of 35.0%, 13.0%, and 8.8% respectively. The company is assigned a PE ratio of 25x for FY26, leading to a target price of HKD 19.99 per share, with a "Buy" rating [1]. Group 1 - The company reported FY26 interim results (April 1, 2025 - September 30, 2025) with revenue of HKD 389.9 billion, a year-on-year decrease of 1.1%. Operating profit was HKD 68.2 billion, up 0.7%, and the operating profit margin increased by 0.3 percentage points to 17.5%. The net profit attributable to shareholders was HKD 25.6 billion, remaining stable year-on-year [2]. - The company declared an interim dividend of HKD 0.22 per share, with a payout ratio of 85.7%, continuing its high dividend return to shareholders. Same-store sales in mainland China grew by 2.6%, while same-store sales in Hong Kong and Macau increased by 4.4% [2]. Group 2 - The performance of priced jewelry sales was outstanding, supporting strong profitability. In FY26H1, same-store sales of priced jewelry in mainland China increased by 8.3%, with priced gold rising by 3.1%. In Hong Kong, Macau, and other markets, same-store sales of priced jewelry grew by 6.1%, with priced gold increasing by 8.5%. The average price of priced gold and priced jewelry saw significant growth, while the average price of embedded products remained relatively stable. The retail sales of priced jewelry increased by 9.3% year-on-year, with its revenue share rising from 27.4% to 31.8%, supporting a gross margin of approximately 30.5% [3]. Group 3 - The store network continues to optimize, with store efficiency being a core focus. As of FY26H1, the company had 6,041 stores, net closing 603 stores. The company is actively clearing low-efficiency stores and enhancing the layout of high-efficiency flagship stores. New stores opened in FY26H1 achieved an average monthly sales of HKD 1.3 million, a 72% year-on-year increase compared to new stores opened in FY25H1. Since October, the company has maintained a high growth trend, with retail value from October 1 to November 18 increasing by 33.9% year-on-year, significantly accelerating compared to the growth rate of 4.1% from July to September. Same-store sales in mainland China grew by 38.8%, with priced and priced gold jewelry increasing by 93.9% and 23.0% respectively [4].

Core Viewpoint - The popularity of "fixed-price" gold is driven by consumers' careful selection, as its price is approaching that of weight-based gold, making it more attractive as the latter's price rises [1][2]. Price Adjustments - On October 26, Laopu Gold completed its third price adjustment of the year, with an increase of approximately 18%-25%, exceeding the previous maximum of 12% [2]. - Other brands like Chow Tai Fook are also raising retail prices for fixed-price gold products by 12%-18% by the end of October [2]. - A surge in consumer purchases occurred before these price hikes, leading to long queues at various stores [2][6]. Consumer Behavior - Consumers are increasingly favoring "fixed-price" gold due to its perceived value compared to weight-based gold, which has seen rising prices [2][8]. - A consumer reported purchasing a "fixed-price" gold bracelet at a lower price per gram than the current weight-based gold price, indicating a trend towards value-seeking behavior [4][5]. Inventory Issues - Many stores are experiencing stock shortages of "fixed-price" gold items due to high demand, with some popular styles requiring several days for restocking [6][10]. - The cash flow pressure on gold retailers is increasing, as rising gold prices lead to higher procurement costs while consumer spending remains cautious [10][14]. Financial Performance - Despite the popularity of fixed-price gold, brands like Chow Tai Fook and Luk Fook have reported overall revenue declines, with Chow Tai Fook's revenue down 17.5% to HKD 896.6 billion, despite a 105.5% increase in fixed-price gold sales [12][13]. - The financial reports indicate that while fixed-price gold has improved gross margins, the overall sales performance remains weak due to high costs and subdued market demand [14][15].

Core Viewpoint - The recent price adjustments in the gold jewelry market, particularly the significant increase in "fixed-price" gold products, reflect a response to the volatility of international gold prices, leading to a surge in consumer demand and purchasing behavior [2][3][12]. Price Adjustments - On October 26, Laopu Gold completed its third price adjustment of the year, with an increase of approximately 18% to 25%, surpassing the previous maximum adjustment of 12% [2]. - Other brands, such as Chow Tai Fook, are also raising retail prices for fixed-price gold products by an estimated 12% to 18% by the end of October [2]. - The price gap between fixed-price gold and weight-based gold has narrowed, making fixed-price gold more appealing to consumers [3][7]. Consumer Behavior - A buying frenzy has emerged in the market as consumers rush to purchase gold before the price hikes take effect, leading to shortages of popular items [2][6]. - Consumers are increasingly opting for fixed-price gold due to its perceived value, as the price per gram is now closer to that of weight-based gold [3][4][7]. - The demand for fixed-price gold is driven by a more cautious consumer approach, with many seeking better value amidst rising gold prices [7][9]. Inventory and Supply Issues - Many stores are experiencing stock shortages of fixed-price gold items due to high consumer demand, with some popular styles requiring several days for restocking [6][8]. - The cash flow pressure on jewelry stores is increasing as the cost of purchasing gold rises in line with international prices, while consumer spending remains cautious [9][12]. Financial Performance - Despite the popularity of fixed-price gold, brands like Chow Tai Fook and Luk Fook have reported overall revenue declines, indicating that increased sales of fixed-price products have not translated into improved financial performance [10][11]. - Chow Tai Fook's revenue for the fiscal year 2025 decreased by 17.5% to HKD 896.6 billion, despite a 105.5% increase in sales of fixed-price gold products [11][12]. - The financial struggles are compounded by high operational costs and a lack of robust market demand, leading to a challenging environment for jewelry brands [12].