话费套餐

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消费者掉入“大额返现”“赠品丰富”优惠陷阱 线上线下诱导充值乱象调查
Xin Hua Wang· 2025-10-09 00:02
"预存140元得280元,每月返15元话费!"看到某营业厅这样的宣传语,山东省的刘宇(化名)果断 办理了套餐。使用一段时间后她发现,该套餐的优惠实际只需预存100元即可享受。 记者了解到,不少商家在推销预付卡时刻意回避关键条款,如"单次消费最多使用卡内70%金 额""卡内余额必须覆盖全部费用方可使用"等,消费者往往在二次消费时才能发现这些隐藏限制。 美容行业是诱导充值乱象的"重灾区"。广东省的季女士就曾遭遇一场精心设计的营销套路。她先是 接到常去的美容院打来的"幸运顾客"中奖电话,到店领取小礼品时,被引导参与"点赞开盲盒"线上活 动,声称有机会获得高额奖励。 一个月后,店员以"排名靠前、需到店领奖"为由再次邀约。季女士到店后,被带入小房间接受多人 推销。对方称她"排名第七",并极力劝说其充值冲榜,承诺"充值即可获10倍积分,锁定第一名,赢取 4000元奖金及美容项目",甚至提出"若充值10万元可保第一,钱不够可帮忙凑"。 在持续的话术围攻下,季女士最终充值1000元才得以离开。事后她发现,所谓"第七名奖品"并未兑 现,店员以"被人超过"为由推脱。她后来还了解到,有顾客被诱导充值数万元,既未获得承诺返利与奖 品 ...
为什么总有私人号码给你打电话,让你免费升级话费套餐?
3 6 Ke· 2025-08-26 03:04
Core Viewpoint - The article highlights the ongoing issue of deceptive marketing practices by telecom operators in China, where consumers are misled into upgrading their service plans under the guise of "free upgrades," resulting in increased monthly charges [1][3][7]. Group 1: Telecom Operators' Response - The three major telecom operators in China have announced a unified approach to combat misleading marketing calls by using official numbers for promotions, aiming to help consumers identify legitimate marketing channels [1][2]. - Despite the operators' statements, complaints related to telecom service plans continue to rise, with over 65,000 complaints recorded on consumer platforms regarding issues with service charges and plan changes [2]. Group 2: Nature of Deceptive Practices - Consumers often receive calls claiming to offer lower-cost plans, but these calls frequently result in higher charges due to hidden fees or changes in service plans that are not clearly communicated [3][4]. - A common tactic involves presenting a plan that appears cheaper but actually increases the total monthly cost when additional services are included, effectively manipulating consumer perceptions [3][4]. Group 3: Structure of Marketing Practices - The telecom industry is structured into three main components: the company headquarters, retail stores, and third-party channel partners, with the latter often responsible for aggressive marketing tactics [4][5]. - External call agents, who are under pressure to meet sales targets, typically lack comprehensive knowledge of the plans they are selling, focusing solely on pushing sales rather than providing accurate information [5][6]. Group 4: Consumer Experience and Challenges - Consumers face significant challenges in canceling or downgrading plans, as the process is often complicated and time-consuming, leading to frustration and increased costs [3][6]. - The system is designed in such a way that external agents can only increase service plans, while retail staff have limited authority to reduce plans, creating a barrier for consumers seeking to lower their expenses [6][7]. Group 5: Implications for the Industry - The article suggests that the telecom operators are aware of these deceptive practices but continue to allow them to persist, effectively placing the burden of accountability on consumers [7][8]. - The ongoing issue of unsolicited marketing calls indicates that these practices are likely to continue, as the operators gamble on consumers' ability to recognize and report such tactics [8].
让你免费升套餐的私人电话,到底是谁在打?
Hu Xiu· 2025-08-25 10:50
对于类似的套路, 浙江某营业厅的客户经理向知危举了个例子:"比如消费者原先的套餐是 100 块,加 上增值服务是 40 块,每个月的正常消费在 140 元左右,这时候有的业务打电话会说,你每个月消费 140 左右,我这里帮你升级为 139 的套餐,还可以免费增加多少个 G 的流量。这时候消费者一听,每个 月消费差不多钱,就会同意更改,实际上是你 100 块钱的套餐改为了 139 的套餐,算下来你的消费变成 了 139+40,也就是 179 元。" 说白了,这是一个实打实的文字游戏,你只要接受了方案,就中招了。 " 你好,这边是 xx 营业厅的,我们这边看到您每个月的话费消费达标,是我们这里的优质客户,这边 可以帮您免费升级套餐……" 不少人都猝不及防地接到过某个私人号码莫名打过来的"免费升级"套餐的电话,这套话术听起来像 是"回馈老用户"的一波福利,然而当你真正"免费"升级套餐之后才会发现里面没有福利,全是套路。 一位广东的用户对知危表示,她在这样的免费升级推销之后,从最初的 33 块钱月包零零碎碎升级,到 现在已经涨价到了每个月 80 多块。 8 月 1 日,针对类似的乱象,三大运营商表示将统一外呼营销号码 ...
话费规则巨变!三大运营商集体“改套餐”,将精简资费!
新浪财经· 2025-07-23 09:51
Core Viewpoint - The three major telecom operators in China, China Mobile, China Unicom, and China Telecom, have committed to improving consumer rights protection by simplifying their service packages and enhancing transparency in pricing and services [2][5][9]. Group 1: Service Commitments - China Mobile has announced ten service commitments aimed at improving user experience, including mandatory customer confirmation for service orders and proactive notifications for exceeding data limits [5][9]. - China Unicom plans to significantly reduce the variety and number of its service packages, ensuring that pricing information is clearly categorized and key terms are prominently displayed [7][9]. - China Telecom has introduced nine regulatory measures to enhance transparency in the consumption process and to ensure that user consent is obtained before activating services [9][11]. Group 2: User Complaints and Issues - As of May 2023, the total number of mobile phone users among the three major telecom operators reached 1.807 billion, with a significant number of complaints related to service packages on consumer complaint platforms [9][10]. - Complaints include difficulties in changing packages, challenges in unsubscribing, lack of transparency in billing, and failure to notify users of exceeding data limits [11]. - Many users, particularly the elderly, have reported high annual internet costs due to confusion over complex package options, leading to financial strain and credit issues [11]. Group 3: Industry Expert Insights - Industry experts emphasize the importance of service quality in the telecom sector, noting that the complexity of packages has historically led to user confusion and dissatisfaction [11]. - The collective commitment from the telecom operators is seen as a step towards improving service quality and reducing user losses, although it may not resolve all existing issues [11]. - Consumer rights protection requires proactive measures from operators to enhance service quality and prevent disputes, creating a safer and more satisfactory consumer environment [11].