内容概要：猫砂是家养猫咪的刚需排泄物掩埋材料，以膨润土、豆腐渣等为原料，能吸收排泄物、掩盖 异味，满足猫咪本能需求且方便饲主清洁。当前，社会结构变迁催生情感陪伴需求，宠物猫因饲养便捷 成为优选，2021年起我国城镇猫数量超犬类，2024年达7153万只，为猫砂市场提供稳定消费群体，叠 加"吸猫"文化兴起，超九成猫主人将猫砂列为首要采购品，2024年其渗透率达92.2%。宠物猫消费市场 同步增长，2021-2024年规模从1060亿元增至1445亿元，预计2027年达2151亿元；猫砂市场随之扩张， 2024年规模约140亿元，2027年有望达200亿元。中国猫砂行业细分市场多元，膨润土猫砂占主导，豆腐 猫砂、混合猫砂快速发展，创新型猫砂填补细分需求，且受消费升级与环保意识推动，天然可降解猫砂 成新趋势。区域上，生产端形成内蒙古宁城（膨润土猫砂）、山东平度（豆腐猫砂）等产业集聚区，消 费端集中于广东、江苏等沿海省份。未来，行业将向产品高端功能化、品牌竞争加剧、行业整合规范与 全渠道协同发展迈进，持续释放增长潜力。 猫砂主要可分为膨润土、豆腐砂、水晶砂、松木砂及混合砂等类型。膨润土砂结团性和吸臭能力出色但 粉尘较 ...

Core Viewpoint - The article discusses the impact of the U.S. tariff policy on Chinese cat litter brands, highlighting how these brands have successfully navigated challenges and gained market share in the U.S. despite increased costs due to tariffs [1][5][6]. Group 1: Tariff Impact and Market Response - The U.S. government raised tariffs on Chinese goods to 125%, causing significant disruptions across various industries, including the pet product sector [1]. - Chinese cat litter brands, such as Michu, faced a 50% increase in costs due to tariffs but managed to maintain their market position by raising prices by 20% without losing consumer interest [5][6]. - Michu has become a leading brand on platforms like TikTok and Amazon in the U.S., demonstrating resilience against tariff-induced price increases [5][6]. Group 2: Competitive Advantages of Chinese Brands - Michu's success is attributed to its unique product offering, specifically "tofu cat litter," which provides superior performance and health benefits compared to traditional litter [8][9]. - The U.S. pet product market is the largest globally, accounting for over 40% of the market share, with an estimated size of approximately $80.69 billion in 2024 [7]. - Chinese manufacturers have a cost advantage in producing tofu cat litter, even with tariffs, due to lower production costs in China compared to potential local manufacturing in North America [9]. Group 3: Innovation and Market Adaptation - Companies like Michu and Xingmei Technology are innovating by addressing specific consumer needs, such as health monitoring through cat litter that changes color based on the cat's urine [19]. - Michu has expanded its market presence significantly, achieving a growth rate of 500% annually since its establishment in 2022, driven primarily by the U.S. market [9]. - The article emphasizes the importance of understanding local market demands and building relationships with consumers and partners to succeed in foreign markets [12][13].