近日发布的《2026年中国宠物行业白皮书》显示，2025年全国城镇犬猫消费市场规模达3126亿元，单只 猫年均消费2085元，均创历史新高。记者从徐州市贾汪区商务局获悉，该区去年新型植物猫砂产量达24 万吨，占全国市场比重超过37%。这意味着，全国每3袋新型植物猫砂中，就有1袋产自这个苏北小城。 （来源：新华日报） 一个户籍人口仅50余万的区，如何成为全国猫砂的"产量担当"？这背后，不仅是"它经济"风口的推动， 更与一座百年煤城的产业转型之路紧密相连。 □ 本报记者 张 涛 与此同时，城市发展的理念也在悄然更新。近年来，贾汪在公园配备宠物寄存区，在社区推广"宠物公 厕"与文明养宠公约，规划建设大型猫咪主题乐园"趣喵岛"，成功获评"2025年度中国宠物友好示范城 区"。对"它经济"的深刻理解和前瞻布局，从社会氛围层面为产业崛起培厚了土壤。 科技创新重塑"猫砂"价值 从"煤渣"到"猫砂"，背后是发展路径的根本转向。走进位于紫庄镇的江苏宠之爱宠物用品有限公司，生 产线上洁白豆渣经过加工变成一粒粒细腻的环保猫砂，等待着打包发往全国。 企业负责人王宝介绍，2014年之前，他的工厂主要处理家具厂木屑，生产生物质颗粒。随着 ...

Core Insights - The Chinese consumer market is undergoing a significant transformation and reshaping in 2025, with consumption becoming the main driver of economic growth [2][4] - The emergence of new consumption patterns, such as instant retail and the "emotional economy," is reshaping consumer behavior, particularly among Generation Z [2][6] - The "2025 New E-commerce Summit" highlighted the importance of innovation and brand adaptation in navigating the evolving market landscape [4][5] Macro Trends - From January to November 2025, China's total retail sales of consumer goods increased by 4% year-on-year, surpassing the growth rate of the previous year [2] - The summit emphasized the role of new productive forces and expanding domestic demand as key factors for economic growth [7] Industry Highlights - The summit featured over 50 leading consumer brand founders and CEOs, discussing trends in category innovation, instant retail, and market strategies [4][5] - The "2025 New E-commerce Innovation Brand Awards" recognized twelve innovative brands, showcasing the integration of industry rankings and expert evaluations [4][35] Consumer Behavior - The concept of "Happiness" in consumer spending is gaining traction, with brands focusing on creating joyful experiences for consumers [12][14] - The "HHB trend experience paradigm" was introduced, emphasizing Health, Happiness, and Beauty as key elements driving consumer preferences [11][12][13] Brand Innovations - Brands like Xu Cuihua and Phoenix Bicycle are successfully adapting to consumer demands by focusing on emotional satisfaction and product innovation [16][17] - The rise of "颜值经济" (aesthetic economy) reflects the increasing importance of beauty and aesthetics in consumer choices, as seen with brands like Spes and Leifen [19][22] Health and Wellness Trends - Health-conscious products are becoming increasingly popular, with brands like Wuzhou Yogurt capitalizing on clean ingredient trends [24][26] - The health market is expected to see significant growth, driven by younger consumers' changing attitudes towards wellness and preventive care [26][27] Supply Chain and Market Dynamics - The development of China's consumer market is driven by both consumer demand and strong supply chain capabilities [27][29] - The summit highlighted the need for brands to leverage digital transformation and marketing knowledge to enhance visibility and trust in the market [27] Recognition and Awards - The summit served as a platform for recognizing outstanding brands and innovative practices within the industry, reinforcing the importance of innovation in driving growth [35][36] - The "2025 Industry Internet Top Ten Brands" award was presented to companies demonstrating exceptional capabilities in product quality and supply chain stability [33][35]

Core Viewpoint - Yiyi Co., Ltd. (依依股份) plans to enter the pet food market by acquiring 100% equity of Hangzhou Gaoye Family Pet Food Co., Ltd. (高爷家) through a combination of share issuance and cash payment [2][3] Acquisition of Gaoye Family - The acquisition targets Gaoye Family, which specializes in pet food and supplies, with notable brands including "Xucuihua" for cat litter and "Gaoye Family" for cat food [3][10] - Gaoye Family's "Xucuihua" cat litter, made from cassava, has gained significant market traction, achieving top sales on platforms like Tmall during major shopping events [3][5] - The final transaction price for Gaoye Family's 100% equity is yet to be determined due to ongoing auditing and evaluation processes [7] Financial Performance of Gaoye Family - Gaoye Family reported revenues of 302 million yuan in 2023 and 460 million yuan in 2024, with net profits increasing from 3.08 million yuan to 18.30 million yuan over the same period [4] - The company's net profit margins were approximately 4% in 2023 and 1% in 2024, indicating potential challenges with high pricing and low margins [4] Market Reaction - Following the announcement of the acquisition, Yiyi's stock experienced volatility, with a near limit-down of 9.30% on the first trading day after resuming trading, followed by further declines before a significant rebound [2] Strategic Value of the Acquisition - The acquisition is seen as strategically valuable, allowing Yiyi to enhance its product offerings in the pet hygiene sector and expand into the pet food market, thereby covering both dog and cat consumer segments [10][18] - Yiyi has previously held an 8.125% stake in Gaoye Family since 2021, which supports the current acquisition efforts [10] Investment in Veterinary Services - In addition to the acquisition, Yiyi plans to invest in Ruipai Pet Hospital Management Co., Ltd. (瑞派宠物医院), which operates around 600 stores across China [16][17] - This investment aligns with Yiyi's strategy to diversify into the pet "supplies + food + medical" sectors [18] Revenue Structure and Market Position - Yiyi's revenue heavily relies on overseas markets, with international sales accounting for over 90% of total revenue from 2022 to 2024 [15] - The company has been shifting towards a dual strategy of export OEM and developing its own brands to mitigate the limitations of overseas OEM business [16]

Investment Rating - The investment rating for the company is "Buy" (maintained) [6] Core Views - The company reported its Q3 performance, which met expectations, and announced a plan to acquire Gao Ye Jia, indicating potential for synergy [6] - Q3 2025 revenue was 1.306 billion yuan, a year-on-year decline of 0.7%, while net profit was 157 million yuan, a year-on-year increase of 3.8% [6][7] - The acquisition of Gao Ye Jia aims to enhance brand and manufacturing capabilities, leveraging the company's strong production capacity and financial strength [6][8] Financial Data and Profit Forecast - Total revenue forecast for 2025 is 1.902 billion yuan, with a year-on-year growth rate of 5.8% [2] - Net profit for 2025 is projected at 238 million yuan, reflecting a year-on-year increase of 10.6% [2] - The company maintains a healthy asset structure with a cash reserve of 900 million yuan and a debt ratio of 15% [8] Market Data - As of October 28, 2025, the closing price was 31.04 yuan, with a market capitalization of 3.3 billion yuan [3] - The company has a price-to-earnings ratio of 27, which is expected to decrease to 24 in 2025 [2][3] Operational Insights - Q3 2025 saw a sequential improvement in orders, with expectations for further acceleration in Q4 due to the traditional sales peak [6] - The company is expanding its production capacity in Cambodia, which is expected to benefit major clients like Costco and Walmart [6][8] - The gross margin for Q3 2025 was 22.6%, an increase of 1.9 percentage points year-on-year, indicating improved profitability [6][8]

Core Insights - Recent consumer reports on social media indicated that Miniso's tapioca cat litter was priced around 3 yuan per bag, raising concerns about potential pricing errors and fulfillment issues [2] - Miniso confirmed that the low price was due to an operational error, and they have since restored the normal price of 15.9 yuan for a 1.25kg bag of cat litter [3] - The company acknowledged that this mistake would result in a loss of nearly one million yuan but committed to fulfilling all orders placed at the erroneous price [3] Company Operations - Miniso issued an apology on June 21, stating that the pricing error occurred on June 20 due to internal operational mistakes, leading to a surge in orders [3] - The company emphasized its commitment to improving internal processes to prevent similar incidents in the future [3] Industry Context - The incident reflects a broader trend where well-known companies have faced similar pricing errors on e-commerce platforms, such as the case with paper giant Jierou, which reported a loss of millions due to a pricing mistake [6] - Miniso is expanding its strategic layout into the pet product sector, having launched official flagship stores for pet supplies on various online platforms [6] - The company, founded in 2013 and listed on the NYSE in 2020 and the Hong Kong Stock Exchange in 2022, reported a revenue increase of 18.9% year-on-year to 4.427 billion yuan for Q1 2025, although adjusted net profit declined by 4.81% to 587 million yuan [6]