宠物分阶喂养与营养需求 丨白皮书 前言： 在养宠数量增加及情感消费升级的驱动下，中国宠物市场持续扩容。宠物食品作为宠物市场的核心品类，已从早期的通用型向精细化、功能化转型，针对不同年龄 段、不同生理状态的定制化宠物食品成为主流，满足了宠主对爱宠差异化需求的关注。不同年龄段的喂养方式及营养需求呈现出明显差异：幼年期宠物成长快、免疫 力弱，需补充营养，做好疾病防护；青壮年期宠物食量大，需均衡营养；老年期宠物机能衰退，需选择适口性强的食物，并补充关键营养素。随着宠物健康管理意识 的提升，除了维生素等传统营养补充剂，功能性营养补充剂需求也不断增加，其中，益生菌成为调节肠胃的常备品，鱼油成为美毛的养护型产品。 中国宠物经济的体量与增速 宠物经济市场潜力巨大，近年来稳步增长 宠物行业的发展与国家经济的发展密切相关。随着国家经济的发展，人们的消费观念逐渐从物质消费向精神消费、情感消费转变； 情感消费升级推动 宠物角色从"伴侣"跃升为"家庭成员"； 2024 年，中国宠物市场同比增长 10% 以上，平稳增长。 2025 年宠物市场正加速扩容，服务场景多元化，从"衣 食住行"到"生老病死"；健康管理精细化，医疗与营养升级；市场 ...

未来，宠物营养补充剂市场将迎来更细分的发展格局，全周期、全方位保障宠物健康。有鉴于此，艾瑞咨询综合研究宠物分阶喂养与营养需求，以白皮书的形式，希 望为业内企业、经销商和消费者提供更多信息参考，提升各方对宠物喂养的认识及理解，长远来看，希望白皮书也有助于推动行业标准的制定及完善，促进宠物喂养 行业的高质量发展。 前言： 在养宠数量增加及情感消费升级的驱动下，中国宠物市场持续扩容。宠物食品作为宠物市场的核心品类，已从早期的通用型向精细化、功能化转型，针对不同年龄 段、不同生理状态的定制化宠物食品成为主流，满足了宠主对爱宠差异化需求的关注。不同年龄段的喂养方式及营养需求呈现出明显差异：幼年期宠物成长快、免疫 力弱，需补充营养，做好疾病防护；青壮年期宠物食量大，需均衡营养；老年期宠物机能衰退，需选择适口性强的食物，并补充关键营养素。随着宠物健康管理意识 的提升，除了维生素等传统营养补充剂，功能性营养补充剂需求也不断增加，其中，益生菌成为调节肠胃的常备品，鱼油成为美毛的养护型产品。 宠物分阶喂养与营养需求 丨白皮书 中国宠物经济的体量与增速 宠物经济市场潜力巨大，近年来稳步增长 宠物行业的发展与国家经济的发展密切相关。 ...

Core Insights - The global pet economy is experiencing significant growth, with the market expected to exceed $300 billion by 2025 and reach $500 billion by 2030 [1] - Eastern Europe is emerging as a new engine for the global pet economy, driven by rapid economic growth and changing lifestyles [3] Market Growth - The pet care market in Eastern Europe is growing at an annual rate of 8.8%, making it one of the fastest-growing regions in the global pet care market [1][3] - Poland's GDP growth is projected at 2.9% and Romania's at 2.1% for 2024, significantly outpacing Germany's 0.6% [3] Consumer Behavior - High pet ownership rates in Eastern Europe, with Romania having 48% of households owning cats and 45% owning dogs, exceed the EU average [3] - The increase in disposable income and the trend of pet humanization are driving demand for pet products and care [5] E-commerce Dynamics - eMAG is the leading e-commerce platform in Eastern Europe for pet products, with over 90% brand recognition in Romania, Bulgaria, and Hungary [11] - The average transaction value for pet-related categories on eMAG has seen significant growth, with some categories increasing by over 60% year-on-year [7][9] Product Categories - Popular product categories include pet cosmetics, grooming tools, and training equipment, with pet care products showing a 13% market value increase in 2024 [5][8] - The top five highest average transaction value products include pet carriers, travel accessories, and nutritional supplements [9] Sales Trends - Sales peak on Mondays, as consumers tend to research and compare products over the weekend [10] - eMAG's pet category has consistently shown a year-on-year growth rate exceeding 20% from 2021 to 2024 [11] Strategic Opportunities - The untapped potential in the Eastern European pet market presents a lucrative opportunity for cross-border sellers [10] - eMAG has invested over €4 billion in local infrastructure and launched support programs for Chinese sellers, enhancing market entry opportunities [13] Future Outlook - The explosion of the Eastern European pet market is underway, with eMAG holding a 92% market share, providing a gateway for sellers to establish brand recognition [14]