其实很多人一提电商，总觉得都是一条视频火了就躺着卖货的好事儿，但真在抖音电商里混明白的普通 人，没一个是靠运气的，连平台都不是只靠给流量吃饭，而是跟商家一起踏实熬出来的。 就说平台吧，2022年那阵电商环境多差啊，办了14年的双11头一回不公布GMV数据，大厂都在喊降本 增效，这时候平台没想着趁火打劫收割流量，反而改了玩法，以前是用户要啥我给啥，现在改成帮商家 找用户没说出来的需求。 而且干的都是实在活儿，今年光劣质商品就拦了56万件，违规直播间处置了28万多个，还靠扶商政策给 商家减了165亿的负担。 8月份的时候平台还说，想当好中间人，让商家直接听见消费者的声音，这不就是帮商家少走弯路嘛？ 其实平台跟商家的关系，根本不是平台给饭吃，更像搭伙过日子，你踏实做产品，我帮你扫清障碍，缺 一不可。 再说商家，就拿卖伞的雷鹏琳来说，他那熬劲儿真不是一般人能比的。半年发了600多条内容，全是差 不多的动作，抖伞、浇水、吹纸巾，看着重复，其实是把伞结实、速干的卖点磨得明明白白。 刚开始有多惨？每条点赞就两三个，跟老婆、妹妹播俩小时才卖3把伞，还退了2把，换谁都得崩，但他 没停，最后那条内容居然拿了6000万播放。 最难 ...

Group 1 - The core viewpoint of the articles emphasizes the transformation of e-commerce through user feedback and interaction, particularly in the context of live streaming platforms like Douyin [3][4][19] - Douyin merchants are increasingly adopting a "listening" approach to product design, responding to user preferences for colors and styles, which enhances customer satisfaction and sales [1][5] - The live streaming e-commerce market is experiencing steady growth, with a projected transaction scale of 53,256 billion yuan in 2024, reflecting an 8.31% year-on-year increase [5] Group 2 - Live streaming e-commerce offers unique advantages over traditional e-commerce, such as real-time interaction and immersive shopping experiences, which are driving its popularity [6][19] - The number of live streaming e-commerce enterprises has surged to 76,000, marking a 216.66% increase, while the user base has reached 620 million, growing by 14.81% [5] - Douyin's initiatives, such as the "Heart Discovery Plan" and the 2025 User Experience Month, highlight the platform's commitment to enhancing service experiences for both merchants and consumers [3][5] Group 3 - Successful merchants on Douyin leverage user-generated content and feedback to refine their product offerings, creating a cycle of demand-driven customization [10][19] - The platform's focus on quality content and user engagement has led to the emergence of high-quality content merchants, exemplified by the case of the umbrella manufacturer who adapted designs based on user comments [9][10] - Douyin's e-commerce ecosystem is evolving to prioritize user experience, integrating logistics, customer service, and product quality to build trust and satisfaction among consumers [14][19]