其实很多人一提电商，总觉得都是一条视频火了就躺着卖货的好事儿，但真在抖音电商里混明白的普通 人，没一个是靠运气的，连平台都不是只靠给流量吃饭，而是跟商家一起踏实熬出来的。 就说平台吧，2022年那阵电商环境多差啊，办了14年的双11头一回不公布GMV数据，大厂都在喊降本 增效，这时候平台没想着趁火打劫收割流量，反而改了玩法，以前是用户要啥我给啥，现在改成帮商家 找用户没说出来的需求。 而且干的都是实在活儿，今年光劣质商品就拦了56万件，违规直播间处置了28万多个，还靠扶商政策给 商家减了165亿的负担。 8月份的时候平台还说，想当好中间人，让商家直接听见消费者的声音，这不就是帮商家少走弯路嘛？ 其实平台跟商家的关系，根本不是平台给饭吃，更像搭伙过日子，你踏实做产品，我帮你扫清障碍，缺 一不可。 再说商家，就拿卖伞的雷鹏琳来说，他那熬劲儿真不是一般人能比的。半年发了600多条内容，全是差 不多的动作，抖伞、浇水、吹纸巾，看着重复，其实是把伞结实、速干的卖点磨得明明白白。 刚开始有多惨？每条点赞就两三个，跟老婆、妹妹播俩小时才卖3把伞，还退了2把，换谁都得崩，但他 没停，最后那条内容居然拿了6000万播放。 最难 ...

Group 1 - The 2025 World Youth Development Forum opened in Suzhou, attracting representatives from over 100 countries and 17 international organizations [1] - The event features a youth market showcasing Suzhou's unique cultural products, such as nuclear carvings, embroidery, jade carvings, and traditional pastries [1] - Foreign youth representatives expressed admiration for Suzhou's beauty and cultural heritage, with personal interactions highlighting the city's charm [1][2] Group 2 - A Hanfu experience area was popular among foreign attendees, allowing them to engage with traditional Chinese clothing and capture memorable moments [2] - Participants will visit various cultural sites in Suzhou, including the Imperial Kiln Brick Museum, Humble Administrator's Garden, and Suzhou Museum, to experience local customs and history [2]

Group 1 - The meeting held in Gusu District focused on implementing the important speech of General Secretary Xi Jinping during his inspection of Jiangsu and Suzhou, emphasizing the protection, excavation, and utilization of cultural heritage [1] - Representatives shared their experiences and developments over the past two years, highlighting the importance of preserving and innovating traditional crafts like Suzhou embroidery [1][2] - The Suzhou Historical and Cultural City Protection Group has accelerated urban renewal projects, significantly improving the living environment and urban quality in the ancient city [2] Group 2 - The group plans to continue urban renewal efforts in various districts, aiming for high-quality development in ancient city protection and renewal [2] - The historical cultural district of Pingjiang has seen an influx of tourists, with an estimated 31 million visitors expected from July 6, 2024, to June 30, 2025 [2] - The group is focused on enhancing management efficiency and promoting cultural tourism integration, aiming to create a vibrant atmosphere in the ancient city [2]

Group 1 - The "Suzhou Day" event was held in Osaka, Japan, showcasing Suzhou's unique cultural heritage through various intangible cultural heritage performances, including Suzhou embroidery and Kunqu opera [1][2] - Suzhou has a strong foreign investment presence, with 19,000 foreign enterprises operating in the city and 493 projects established by 178 Fortune Global 500 companies, making Japan the third-largest source of foreign investment in Suzhou [1] - The event highlighted Suzhou's commitment to sustainable development through its carbon neutrality service platform, which provides a one-stop service chain for carbon reduction needs of small and medium-sized enterprises [2] Group 2 - The theme of the 2025 Osaka World Expo is "Building Future Society, Imagining Tomorrow's Life," with a focus on sustainable socio-economic systems, aligning with Suzhou's initiatives [2] - Suzhou's cultural and economic strategies intertwine traditional heritage with modern practices, presenting a comprehensive picture of sustainable development and open collaboration [2]

Core Insights - The rise of "market tourism" as a new cultural and tourism trend in Suzhou, integrating local culture, intangible heritage, and contemporary art, is driven by both demand upgrades and policy support [1][5][6] Group 1: Market Trends - The "Lion City Market" attracted over 250,000 visitors during the Dragon Boat Festival last year and continued its popularity with the "Most Chinese Cultural Market" theme during the recent May Day holiday [2] - The recent "Lion City Market" saw over 220,000 visitors and generated sales exceeding 5 million yuan, boosting the sales of the Lion Mountain business district by 24% [3] - Various creative markets, such as "Non-Heritage Fun" and "National Trend New Generation," have emerged, showcasing a blend of cultural experiences, social interaction, and leisure shopping [4] Group 2: Consumer Behavior - Consumers, especially young people, are increasingly drawn to unique, handmade, and original products, preferring the experience of browsing markets over traditional shopping [5][6] - The appeal of markets lies in their ability to provide a distinctive shopping experience, allowing for social interaction and the discovery of niche products [5][6] Group 3: Policy and Development - The Chinese government has initiated measures to support the development of creative markets as a means to stimulate cultural and tourism consumption [5][6] - The flexibility and low operational costs of markets make them an effective supplement to modern commerce, promoting consumption and job creation [5][6] Group 4: Challenges and Recommendations - Some markets face issues of homogenization, with many products resembling those found on e-commerce platforms, leading to consumer fatigue [6][7] - Recommendations for sustainable market development include better infrastructure, standardized fees, and a focus on unique content and cultural resonance to enhance consumer engagement [7]