"对照'精细、精致、精微、精雅'目标、'中心+、文化+、数字+'策略，对标一流景区先进管理模 式，在老宅活化、文旅融合等方面全面发力。"苏州历史文化名城建设集团副总裁瞿缨表示，两年来， 平江历史文化街区迎来了全球各地游客，仅2024年7月6日至2025年6月30日，累计接待中外游客约3100 万人次。集团坚持活化利用，助力老宅新生；提质招商运营，促进文旅融合；创新品牌运营，焕发街区 活力。接下来，集团将不断提升景区管理效率和精细化管理水平，在创新消费场景营造、时尚消费体验 和加速文商旅融合中不断发力，让更多人切实感受到"生活在这里很有福气"。 当天，桃花坞木版年画非遗技艺代表性传承人乔兰蓉，姑苏区苏扇非遗代表性传承人徐家东，苏州 市评弹团演员张怡晟，羿唐丝绸店长周欣，猫的天空之城概念书店创始人徐涛，苏州荷言文化传播有限 公司负责人周立言，姑苏区人大代表、平江街道钮家巷社区原党委书记张英缨，平江街道钮家巷社区党 委书记、居委会主任朱书漾，平江街道钮家巷社区居民代表姚志俭等参加座谈会，并围绕各自的工作、 生活，畅谈两年来的感受、变化和发展。 苏州名城保护集团党委副书记、总经理杨跃表示，在过去的两年里，名城集团坚持 ...

昨天（5月22日），"苏州日"活动在日本大阪市"梦洲"人工岛世博园中国馆开幕。活动以"水韵苏 州，生生不息"为主题，举办多场非遗展演互动，苏绣、缂丝、苏扇等非遗作品以及《姑苏繁华图》动 态全景画卷亮相世博会，向全球观众多维度展现苏州的独特"双面绣"魅力。 开幕式现场，216名来自日本有关政府部门、贸易投资促进机构、知名企业等的重要嘉宾共同感受 开放苏州的魅力。 2025年日本大阪世界博览会主题为"构建未来社会，想象明日生活"，"可持续社会经济系统"是其两 大核心之一。今天，苏州也在世博会交出了自己的未来答卷。 艺术无国界，作为活动的亮点之一，苏州非遗贯穿整个"苏州日"活动，成为连接中日文化交流的重 要纽带。下午的非遗展演互动中，昆曲、古琴、评弹、苏绣等项目循环演出，一折《牡丹亭》选段唱 罢，中国馆多功能厅已掌声如雷。 苏州是一座文化之城，也是一座开放之城。1984年，苏州第一家中外合资企业就是由日本苏旺你集 团投资兴办。目前，全市实际运营的外资企业已达1.9万家，178家境外世界500强企业在苏州投资设立 了493个项目。日本是苏州的第三大外资来源地，先后已有1400多家企业选择到苏州投资兴业，和苏州 制造携 ...

Core Insights - The rise of "market tourism" as a new cultural and tourism trend in Suzhou, integrating local culture, intangible heritage, and contemporary art, is driven by both demand upgrades and policy support [1][5][6] Group 1: Market Trends - The "Lion City Market" attracted over 250,000 visitors during the Dragon Boat Festival last year and continued its popularity with the "Most Chinese Cultural Market" theme during the recent May Day holiday [2] - The recent "Lion City Market" saw over 220,000 visitors and generated sales exceeding 5 million yuan, boosting the sales of the Lion Mountain business district by 24% [3] - Various creative markets, such as "Non-Heritage Fun" and "National Trend New Generation," have emerged, showcasing a blend of cultural experiences, social interaction, and leisure shopping [4] Group 2: Consumer Behavior - Consumers, especially young people, are increasingly drawn to unique, handmade, and original products, preferring the experience of browsing markets over traditional shopping [5][6] - The appeal of markets lies in their ability to provide a distinctive shopping experience, allowing for social interaction and the discovery of niche products [5][6] Group 3: Policy and Development - The Chinese government has initiated measures to support the development of creative markets as a means to stimulate cultural and tourism consumption [5][6] - The flexibility and low operational costs of markets make them an effective supplement to modern commerce, promoting consumption and job creation [5][6] Group 4: Challenges and Recommendations - Some markets face issues of homogenization, with many products resembling those found on e-commerce platforms, leading to consumer fatigue [6][7] - Recommendations for sustainable market development include better infrastructure, standardized fees, and a focus on unique content and cultural resonance to enhance consumer engagement [7]