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苏扇作品《五行曜扇》惊艳佛罗伦萨双年展
Su Zhou Ri Bao· 2025-11-09 22:48
Core Insights - The 15th Florence Biennale showcased the Suzhou Wu Men Fan Art's work "Five Elements Fan," highlighting the unique blend of intangible cultural heritage and contemporary aesthetics [1][2] - The Biennale, established in 1997, is one of Europe's most influential contemporary art exhibitions, focusing on the theme "The Sublime Essence of Light and Darkness: Duality and Unity in Contemporary Art and Design" [1] - "Five Elements Fan" stands out as a rare Eastern intangible cultural heritage piece, embodying the theme of light and darkness through its craftsmanship and design [1][2] Company Overview - Wu Men Fan Art is the only Suzhou fan brand participating in the Biennale, emphasizing its commitment to preserving and innovating traditional fan-making techniques [1][3] - The company has established seven training centers across Suzhou, Wuxi, Singapore, and Malaysia, focusing on the transmission and development of traditional fan-making skills [3][4] Artistic Collaboration - The "Five Elements Fan" features five fans, each representing one of the five elements, crafted from aged ebony and incorporating cloisonné techniques, showcasing both solemnity and elegance [3] - The fan's design includes original patterns and traditional mythical creatures, with the back dyed using plant-based techniques similar to the water printing method popular in Florence [3] Future Plans - Following the exhibition, Wu Men Fan Art plans to conduct a tour and is actively engaging with local art museums in Suzhou [4] - The company is exploring cross-disciplinary collaborations, including research trips to Jingdezhen to learn about ceramic production [4]
电商一夜爆红的秘密:商家靠“熬”适配用户,非遗传承找到新出路
Sou Hu Cai Jing· 2025-10-10 11:25
Core Insights - The article emphasizes that success in Douyin e-commerce is not based on luck but on hard work and understanding consumer needs [1][28] Platform Dynamics - In 2022, the e-commerce environment was challenging, with major platforms not disclosing GMV data for the first time in 14 years and focusing on cost reduction [3] - Platforms shifted their strategy from merely providing what users wanted to actively helping merchants identify unspoken consumer demands [3][5] - The platform has taken concrete actions, such as blocking 560,000 inferior products and handling over 280,000 violations, while also reducing merchant burdens by 16.5 billion [5] Merchant Strategies - Merchants are depicted as working closely with the platform, akin to partners, where both parties must contribute to success [7][29] - A merchant named Lei Penglin exemplifies this by producing over 600 pieces of content to promote his umbrellas, ultimately achieving 60 million views on one post [9] - Another merchant, Zhu Shuai, adapted his product offerings based on consumer feedback, leading to successful sales of his innovative products [10][18] Traditional Craft Revival - The article highlights how traditional artisans, like Qiu Qing, have successfully leveraged live streaming to promote their crafts, resulting in significant sales increases [20][26] - From June 2023 to May 2024, sales for non-heritage merchants increased by 142%, with the number of profitable heritage merchants rising by 549% [26] Conclusion - The overall message is that both platforms and merchants must work diligently and collaboratively to address consumer needs, rather than relying on luck for success [28][29]
苏州人的热情好客让参加世界青年发展论坛的外国青年印象深刻
Su Zhou Ri Bao· 2025-07-15 00:08
Group 1 - The 2025 World Youth Development Forum opened in Suzhou, attracting representatives from over 100 countries and 17 international organizations [1] - The event features a youth market showcasing Suzhou's unique cultural products, such as nuclear carvings, embroidery, jade carvings, and traditional pastries [1] - Foreign youth representatives expressed admiration for Suzhou's beauty and cultural heritage, with personal interactions highlighting the city's charm [1][2] Group 2 - A Hanfu experience area was popular among foreign attendees, allowing them to engage with traditional Chinese clothing and capture memorable moments [2] - Participants will visit various cultural sites in Suzhou, including the Imperial Kiln Brick Museum, Humble Administrator's Garden, and Suzhou Museum, to experience local customs and history [2]
姑苏区召开座谈会畅谈古城变化和发展
Su Zhou Ri Bao· 2025-07-07 00:41
Group 1 - The meeting held in Gusu District focused on implementing the important speech of General Secretary Xi Jinping during his inspection of Jiangsu and Suzhou, emphasizing the protection, excavation, and utilization of cultural heritage [1] - Representatives shared their experiences and developments over the past two years, highlighting the importance of preserving and innovating traditional crafts like Suzhou embroidery [1][2] - The Suzhou Historical and Cultural City Protection Group has accelerated urban renewal projects, significantly improving the living environment and urban quality in the ancient city [2] Group 2 - The group plans to continue urban renewal efforts in various districts, aiming for high-quality development in ancient city protection and renewal [2] - The historical cultural district of Pingjiang has seen an influx of tourists, with an estimated 31 million visitors expected from July 6, 2024, to June 30, 2025 [2] - The group is focused on enhancing management efficiency and promoting cultural tourism integration, aiming to create a vibrant atmosphere in the ancient city [2]
大阪世博会“苏州日”开幕
Su Zhou Ri Bao· 2025-05-22 22:23
Group 1 - The "Suzhou Day" event was held in Osaka, Japan, showcasing Suzhou's unique cultural heritage through various intangible cultural heritage performances, including Suzhou embroidery and Kunqu opera [1][2] - Suzhou has a strong foreign investment presence, with 19,000 foreign enterprises operating in the city and 493 projects established by 178 Fortune Global 500 companies, making Japan the third-largest source of foreign investment in Suzhou [1] - The event highlighted Suzhou's commitment to sustainable development through its carbon neutrality service platform, which provides a one-stop service chain for carbon reduction needs of small and medium-sized enterprises [2] Group 2 - The theme of the 2025 Osaka World Expo is "Building Future Society, Imagining Tomorrow's Life," with a focus on sustainable socio-economic systems, aligning with Suzhou's initiatives [2] - Suzhou's cultural and economic strategies intertwine traditional heritage with modern practices, presenting a comprehensive picture of sustainable development and open collaboration [2]
“市集游”撬动文旅大市场
Su Zhou Ri Bao· 2025-05-07 00:13
Core Insights - The rise of "market tourism" as a new cultural and tourism trend in Suzhou, integrating local culture, intangible heritage, and contemporary art, is driven by both demand upgrades and policy support [1][5][6] Group 1: Market Trends - The "Lion City Market" attracted over 250,000 visitors during the Dragon Boat Festival last year and continued its popularity with the "Most Chinese Cultural Market" theme during the recent May Day holiday [2] - The recent "Lion City Market" saw over 220,000 visitors and generated sales exceeding 5 million yuan, boosting the sales of the Lion Mountain business district by 24% [3] - Various creative markets, such as "Non-Heritage Fun" and "National Trend New Generation," have emerged, showcasing a blend of cultural experiences, social interaction, and leisure shopping [4] Group 2: Consumer Behavior - Consumers, especially young people, are increasingly drawn to unique, handmade, and original products, preferring the experience of browsing markets over traditional shopping [5][6] - The appeal of markets lies in their ability to provide a distinctive shopping experience, allowing for social interaction and the discovery of niche products [5][6] Group 3: Policy and Development - The Chinese government has initiated measures to support the development of creative markets as a means to stimulate cultural and tourism consumption [5][6] - The flexibility and low operational costs of markets make them an effective supplement to modern commerce, promoting consumption and job creation [5][6] Group 4: Challenges and Recommendations - Some markets face issues of homogenization, with many products resembling those found on e-commerce platforms, leading to consumer fatigue [6][7] - Recommendations for sustainable market development include better infrastructure, standardized fees, and a focus on unique content and cultural resonance to enhance consumer engagement [7]