豹款影视制作车
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拒绝「行活」舒适区,优酷用「无上限」激励创造新秩序
Sou Hu Cai Jing· 2025-12-27 07:05
Core Insights - The long video industry is transitioning into a new cycle focused on quality content creation after a prolonged phase of "land grabbing" and intense "cost reduction and efficiency improvement" [2] - A new industry anxiety has emerged as many projects are trapped in a "data inflation" cycle, where high surface-level popularity lacks genuine social impact and user reputation [2] - The traditional fixed fee model for content production limits ambition and creates a disconnect between content production and revenue mechanisms, leading to a market filled with mediocre content [2][5] Group 1: Industry Changes - The call for premium content to receive priority returns has been echoed in recent policies, such as the "21 Articles" directive [2] - Youku's new post-broadcast verification strategy, integrating the Effective Play Index (EPI) rating system, aims to break the wall between revenue and performance for content creators [2][5] - The EPI model shifts revenue structures from a fixed fee to a combination of fixed costs, variable management fees, and unlimited incentives, allowing for greater potential earnings based on performance [5][8] Group 2: EPI Model Implementation - The EPI model is designed to align content creators' earnings with actual audience engagement, moving the focus from merely satisfying platform demands to genuinely engaging users [8][9] - This model is a response to the industry's need for a more transparent and trust-based relationship between platforms and content creators, addressing concerns about data authenticity and algorithm transparency [9][12] - The EPI is not just a traffic metric; it incorporates multiple dimensions such as user scale, membership revenue, and viewing duration, thus reflecting the true commercial value of content [8][12] Group 3: Trust and Transparency - Youku's commitment to transparency includes real-time data access for content creators, allowing them to monitor their EPI scores and corresponding incentives [12] - The platform aims to build trust through clear standards and data sharing, moving away from the opaque "black box" nature of previous models [9][12] - Youku is also enhancing its industrial capabilities by providing advanced production tools and technologies to support content creators in achieving high EPI scores [12][14] Group 4: Talent Development - To address talent shortages in the industry, Youku is establishing a closed-loop system for screenwriters and directors, ensuring a continuous influx of new talent [15] - Initiatives like the "Whale Super Class" and collaborations with international entities aim to cultivate a robust talent pool for the industry [15] - These efforts signal a shift towards a more collaborative partnership model between platforms and content creators, fostering a symbiotic relationship [17]
让“零散素材”变“可控资产”,虎鲸文娱豹款影视车推动片场数据管理规范化
Cai Jing Wang· 2025-10-30 05:50
Core Insights - The Leopard Film Production Vehicle is designed to transform data flow logic on set by integrating advanced technology and workflows directly into the filming environment [1][4] - The vehicle addresses three major pain points in traditional film production: limited monitoring conditions, separation of pre- and post-production, and lack of standardized data processing [1][2] - The vehicle's features enable faster transitions, reduced reshoots, more reliable image assessments, and a more efficient working environment for film crews [3][4] Company Developments - Tiger Whale Entertainment has completed a brand refresh in May, emphasizing a dual strategy of "content + technology" to enhance user experiences and provide comprehensive services to industry partners [3] - The Leopard Film Production Vehicle serves as a "first-generation entry point" for diversified digital assets, standardizing on-site data for immediate use and future post-production [3] Industry Trends - The Chinese film industry is undergoing a significant transformation from traditional workshop-style production to industrialization, driven by technological advancements such as AI and virtual shooting [4] - The introduction of the Leopard Film Production Vehicle represents a deep modification of the film production process, allowing creators to focus more on their craft while improving quality and efficiency [4]
虚拟拍摄、AI创作成为必备技能 “技术+艺术”型人才助推影视行业高质量发展
Sou Hu Cai Jing· 2025-10-30 03:50
Core Insights - The cultivation of talent in the film and television industry is crucial for its development, as there is a shortage of top creators and industry veterans are struggling to keep up with technological advancements [1][2] Group 1: Industry Challenges - The Chinese film and television industry is undergoing profound changes, with short videos dominating user attention and traditional long-form content facing significant challenges [2] - The lack of talent is a key constraint on industry upgrades, with a need for professionals who can integrate creative and operational capabilities [2][8] - The industry is at a critical stage for high-quality development, requiring innovative breakthroughs in talent development [2][4] Group 2: Talent Development Initiatives - Tiger Whale Entertainment is exploring a new model centered on talent, culture, and technology to systematically cultivate hybrid talents that combine technology and art [1][4] - The "Spring Seed Screenwriter Program" aims to discover and support new talent, providing funding and comprehensive guidance to emerging screenwriters [4][5] - The "Haina International Young Director Development Program" seeks to find young directors with both local and international perspectives, offering various support mechanisms [5] Group 3: Technological Integration - New technologies are reshaping the logic of talent cultivation, with a focus on integrating technology into artistic creation [8][10] - The use of virtual shooting technology in productions has enhanced creative possibilities and efficiency, allowing for the realization of complex scenes without physical constraints [8][10] - The development of AI-driven models covers the entire production process, aiding in rapid concept realization and post-production optimization [10]
虚拟拍摄、AI创作成为必备技能 虎鲸文娱系统培养“技术+艺术”型人才
Sou Hu Cai Jing· 2025-10-29 00:47
Core Insights - The cultivation of talent in the film and television industry is crucial for its development, as there is a shortage of top creators and industry veterans are struggling to keep up with technological advancements [1][2] Group 1: Industry Challenges - The Chinese film and television industry is undergoing profound changes, with short videos dominating user attention and traditional long-form content facing significant challenges [2] - The lack of talent is identified as a key constraint on industry upgrades, necessitating innovative breakthroughs in talent development [2] - The industry requires professionals who can integrate creative and operational capabilities, as well as those who can navigate the intersection of culture and technology [2][5] Group 2: Talent Development Initiatives - Tiger Whale Entertainment Group is exploring a new model centered on talent, culture, and technology to systematically cultivate hybrid talents that combine technical and artistic skills [1][5] - The "Spring Seed Screenwriter Program" aims to discover and nurture new talent by providing comprehensive support, including funding and mentorship [5] - The "Haina International Young Director Development Program" seeks to find young directors with both local and international perspectives, offering various forms of support [6] Group 3: Technological Integration - New technologies are reshaping content creation and necessitating a rethinking of talent training logic, with a focus on how technology can enhance artistic expression [9][13] - Tiger Whale's digital production initiatives, such as the use of virtual shooting technology, have significantly improved production efficiency and expanded creative possibilities [11][13] - The integration of AI in the filmmaking process is being explored to streamline various stages from pre-production to post-production [13] Group 4: Regional Collaboration - Cross-regional cooperation is becoming essential for breaking down resource barriers and stimulating creative vitality, with successful examples emerging from collaborations between mainland China and Hong Kong [14][16] - The success of "News Queen" exemplifies the benefits of regional collaboration, blending distinct narrative styles to appeal to a broader audience [16][19]
破局影视人才困境,虎鲸文娱探索“人才+文化+科技”培育新模式
Huan Qiu Wang· 2025-10-28 13:45
Core Insights - The cultivation of talent in the film and television industry is crucial for its development, as the industry faces challenges such as a lack of top creators and rapid technological changes [1][2][4] Group 1: Industry Challenges - The Chinese film and television industry is undergoing profound changes, with short videos dominating user attention and traditional long-form content facing difficulties [2] - The lack of talent is identified as a key constraint on industry upgrades, necessitating innovative breakthroughs in talent development [2][4] - The industry requires professionals who can integrate creative and operational skills, as well as those who can navigate the intersection of technology and art [2][4] Group 2: Talent Development Initiatives - Tiger Whale Entertainment is exploring a new model centered on talent, culture, and technology to systematically cultivate hybrid talents that combine technical and artistic skills [1][4] - The "Spring Seed Screenwriter Program" aims to discover and nurture new talent through a comprehensive support system, providing funding and mentorship to emerging screenwriters [4][5] - The "Haina International Young Director Development Program" seeks to find young directors with both local and international perspectives, offering various support mechanisms [5] Group 3: Technological Integration - New technologies are reshaping content creation and talent training, with a focus on how technology can enhance artistic expression [9][11] - Tiger Whale Entertainment has implemented virtual shooting technology to create expansive scenes that were previously difficult to achieve, improving production efficiency [9] - The company has developed an AI film model that covers the entire production process, aiding in creative development and post-production [11] Group 4: Cross-Regional Collaboration - Cross-regional cooperation is becoming essential for talent cultivation and content creation, with successful examples like the "New Hong Kong Drama" showcasing the benefits of collaboration between mainland and Hong Kong creators [13] - The success of "News Queen" exemplifies how regional collaboration can blend distinct storytelling styles while appealing to broader audiences [13]
服贸会“北京大视听”展引关注
Ren Min Ri Bao· 2025-09-18 23:03
Group 1 - The 2025 China International Service Trade Fair was held in Beijing from September 10 to 14, showcasing the "Beijing Audiovisual" exhibition area with a theme of "Audiovisual Without Boundaries, Vibrant Broadcasting" [1][2] - The exhibition featured nearly 600 square meters of space, highlighting ultra-high-definition audiovisual experiences, XR interaction, AIGC creation, and cultural consumption, making it a popular destination at the fair [1][2] - The exhibition included a cinema-level naked-eye 3D display and an interactive area replicating scenes from the award-winning TV series "National Color and Fragrance," attracting significant visitor engagement [1] Group 2 - A notable outdoor exhibit was a leopard-style film production vehicle developed by Orca Entertainment Group, integrating 5G transmission, AI-assisted filming, and green energy, enhancing production efficiency [2] - The "Beijing Audiovisual" exhibition showcased 152 high-quality audiovisual works, including popular series and collaborative cultural products, achieving a multi-dimensional linkage of "content + scene + consumption" [2] - The exhibition attracted over 10,000 visitors, with related topics on social media exceeding one million views, indicating strong public interest and engagement [2]
豹款影视制作车解决剧组外拍难题,获评世界知识产权组织(WIPO)最佳发明奖
Bei Jing Shang Bao· 2025-08-27 06:04
Core Insights - The "Best Invention Award" was awarded to the Leopard Film Production Vehicle by the World Intellectual Property Organization (WIPO) at the 11th International Invention Exhibition, recognizing its significant technological advancements and industrial potential [1][4]. Group 1: Product Overview - The Leopard Film Production Vehicle is a self-designed and developed solution by Orca Entertainment Group, integrating multiple core technologies and proprietary intellectual property to provide a comprehensive on-site production solution [2]. - This mobile "film studio" incorporates integrated design, 5G transmission, AI-assisted shooting, cloud collaboration, and green energy supply, significantly enhancing the efficiency and flexibility of film production [2]. Group 2: Industry Impact - Since its launch, five Leopard PRO models have been deployed, servicing 11 different film projects, including director Feng Xiaogang's "Catching Spies" [3]. - The chief engineer of the Leopard Film Production Vehicle emphasized the goal of using technology to enhance on-site production efficiency, aiming for a more integrated, digital, and intelligent workflow [3]. Group 3: User Feedback - Director Feng Xiaogang expressed that the Leopard Film Production Vehicle greatly improved convenience on set, consolidating core work areas into one mobile unit, which was previously unmatched in production settings [5].