摘要：品牌人物界的"奥斯卡"喜迎20周年，为中国品牌凝聚智慧与力量！ 12月28日至30日，由品牌联盟、华夏文化促进会主办，深圳市企业联合会、深圳工业总会、学习型中国 论坛及LOOKWE|全球外交官中国文化之夜联合主办的2025（第二十届）中国品牌人物年会在深圳举 行。 本届年会以"谁为中国赢得尊敬"为主题，汇聚政、商、产、学、媒等各界精英逾两千人，通过开幕式、 主论坛、荣耀盛典及闭门夜话等系列活动，共同回顾中国品牌发展历程，展望未来品牌建设趋势。活动 开幕式由《艾问iAsk》创始人、央视原财经评论员艾诚主持。值得关注的是，本届年会适逢20周年里程 碑时刻，数十位历届中国十大品牌年度人物荣耀回归。 中国品牌节主席、品牌联盟董事长王永作为主办方代表致辞，他表示："感谢历届中国十大品牌年度人 物、所有为中国品牌事业奋斗的同行者，以及一路支持品牌联盟的伙伴。我们致敬每一位坚守长期主义 的品牌人物——长期主义并非固守一条易行之路，而是在征途日益艰难时，仍能找到前行的方向。展望 未来，风口或许会变，但扎根者永远拥有生长的土壤。愿我们继续'深挖洞，广积粮，缓称王'，脚踏实 地，共赴新征程。" 学习型中国论坛创始人、总策划 ...

Core Viewpoint - Guizhou Zhenjiu plans to increase its production capacity to 44,000 tons by the end of the 2025 harvest season, following significant investments in expansion and production capabilities [1] Group 1: Production Capacity - Guizhou Zhenjiu has invested over 12 billion yuan in production expansion in recent years [1] - The company's production capacity surpassed 10,000 tons in 2020 [1] - By 2024, the production capacity is expected to reach 44,000 tons [1] Group 2: Quality and Storage - Currently, the company has a storage of 120,000 tons of high-quality base liquor [1] - Zhenjiu ranks among the top three liquor companies in Guizhou in terms of scale [1]

Core Viewpoint - The article discusses Wu Xiangdong's transition from a low-profile investor in the liquor industry to a prominent figure in the beer market, launching the "Bull Market" beer and aiming to create a high-end product that rivals top brands like Moutai [1][7][11]. Group 1: Company Strategy and Development - Wu Xiangdong established Hunan Dongniang Bull Market Beer Co., Ltd. in his hometown of Hunan, with an initial investment of 20 million HKD to build a beer production base [3]. - The "Bull Market" beer was officially launched on August 8, 2023, after over three years of research and development, featuring high-quality ingredients sourced from various regions [3][4]. - The beer is priced at 88 RMB per bottle, with a group purchase price of 60 RMB, and is available on major e-commerce platforms [6]. Group 2: Market Positioning and Challenges - The beer market is highly competitive, with the top five companies holding over 90% market share, making it challenging for new entrants [15]. - Wu Xiangdong aims to leverage his experience in the liquor industry to create a high-end beer product, using a pricing strategy that offers premium quality at a lower price point [15]. - The company faces challenges in brand recognition and consumer perception, as the transition from liquor to beer may lead to skepticism regarding the expertise of liquor companies in the beer segment [16]. Group 3: Industry Trends and Insights - The liquor industry is experiencing a decline in demand, particularly in the business and social gifting sectors, prompting companies to innovate and adapt to new consumer trends [11][14]. - The article highlights a shift towards lower-alcohol and flavored products, indicating a need for differentiation in the market [14]. - Wu Xiangdong's strategy includes creating products that appeal to the growing middle-class consumer base, emphasizing quality and value [15].

Group 1 - The core viewpoint of the articles highlights the commitment of Zhenjiu Lidou Group to social responsibility through educational philanthropy, with a total donation of 12 million yuan this year [1] - Zhenjiu Lidou has established a national public welfare platform linking government, enterprises, and social elites, raising over 5 million yuan for educational activities in various provinces [2] - The "Xiangjiao · My University Dream" fund has donated 5 million yuan this year, providing 5,000 yuan each to 1,000 underprivileged students, accumulating over 43 million yuan since its inception [5] - The "National Treasure Lidou · My University Dream" fund has donated 2 million yuan this year, supporting 400 students with 5,000 yuan each, with a plan to donate 10 million yuan over five years [6] Group 2 - Zhenjiu Lidou has established a comprehensive social responsibility framework focusing on rural revitalization, green development, rational drinking, social welfare, production area construction, and value sharing [6] - The company has received multiple recognitions for its social responsibility efforts, including being selected as an excellent case of social responsibility by the All-China Federation of Industry and Commerce and winning the first "Guizhou Charity Award" [6]