来源：酒业内参 新浪财经"酒价内参"过去24小时收集的数据显示，中国白酒市场十大单品的终端零售均价在1月27日继 续呈现分化走势。如果十大单品各取一瓶整体打包售卖，今日总售价为8886元，较昨日下跌3元。市场 整体趋稳，核心单品涨跌互现。 白酒业的重要新闻方面，财经媒体华见刊文称，目前白酒板块正经历典型的"至暗时刻"与"曙光初现"博 弈：一方面，机构持仓已降至2015年的历史底部，洋河等头部酒企业绩承压；但另一方面，茅台批价企 稳、五粮液现金充沛、洋河承诺全额分红。公募基金白酒股持仓已回落至2015年底部，当市场极度悲观 时，板块的"黄金坑"或许已经出现。最新数据显示，公募基金对白酒的持仓已连续9个季度下降，跌至 2.9%，接近2015年水平。然而基本面呈现不同图景：茅台1月动销超预期，批价坚挺；洋河虽业绩下滑 但祭出100%分红承诺。多家券商分析认为，在持仓极度出清的背景下，春节动销数据若好于悲观预 期，可能意味着底部买点已现。对于投资者而言，当前的博弈点在于：是相信持续流出的资金信号，还 是相信正在回暖的终端动销数据。 | 酒价内参 | | | | --- | --- | --- | | 过去24小时终端 ...

来源：酒业内参 新浪财经"酒价内参"过去24小时收集的数据显示，中国白酒市场十大单品的终端零售均价在1月21日迎 来普遍下跌。如果十大单品各取一瓶整体打包售卖，今日总售价为8866元，较昨日下跌49元。市场价格 第四次创下近两个月来新低，高端酒价格支撑力度减弱，行业下行调整节奏有所加快。 【点击进入酒价内参，查看真实酒价】 | 中国知名白酒大单品 圈 | 市场真实成交终端价 | | | --- | --- | --- | | 品名/规格 | 今日价格(元) | 较昨日(元) | | 贵州茅台酒(飞天) 53度/500ml | 1664/瓶 | -8元 | | 贵州茅台酒(精品) 53度/500ml | 2326/瓶 | -13元▼ | | 五粮液普五八代 | 799/瓶 | -4元 | | --- | --- | --- | | 52度/500ml | | | | 青花汾20 | 376/瓶 | 1元 - | | 53度/500ml | | | | 国窖1573 | 880/瓶 | -1元▼ | | 52度/500ml | | | | 洋河梦之蓝M6+ | 583/瓶 | 1元 ▲ | | 52度/550ml ...

Core Viewpoint - The Chinese liquor market is experiencing a rebound in retail prices for major products after a period of decline, indicating a stabilization in market sentiment [1]. Price Trends - The average retail price of the top ten liquor products increased to 8998 yuan, up by 16 yuan from the previous day [1]. - Major products showing price increases include: - Wuliangye Pu Wuyi 8th generation: up 8 yuan per bottle - Guojiao 1573: up 7 yuan per bottle - Guqingong 20 and Xijiu Junpin: up 6 yuan per bottle each - Qinghua Fen 20: up 3 yuan per bottle - Yanghe Dream Blue M6+: up 1 yuan per bottle, marking five consecutive days of increases - Shuijing Jiananshun: price remained stable [1][5]. Price Declines - Products experiencing price declines include: - Feitian Moutai: down 7 yuan per bottle - Boutique Moutai: down 6 yuan per bottle - Qinghua Lang: down 2 yuan per bottle [1][4]. Market Data Collection - The data is sourced from approximately 200 collection points across various regions, including designated distributors, social distributors, e-commerce platforms, and retail outlets, ensuring a comprehensive and objective representation of the market [2]. New Sales Channels - The launch of new sales channels for Moutai products, including the iMoutai platform selling Feitian Moutai at 1499 yuan per bottle and Boutique Moutai at 2299 yuan per bottle, is expected to influence market prices significantly [2][3].

Core Insights - The article highlights the continuous upward trend in the retail prices of China's top ten liquor products, with a total price reaching 9,250 yuan, an increase of 49 yuan from the previous day, marking a new high in the past month [1][7]. Price Trends - The market is driven by the leading products from Guizhou Moutai, with most brands experiencing price increases, showing a strong structure of eight rising, one stable, and one declining [1][7]. - The price of Guizhou Moutai (premium) rose by 28 yuan per bottle, achieving a cumulative increase of over 110 yuan over three days [1][7]. - Guizhou Moutai (Feitian) saw a stable increase of 2 yuan per bottle [1][7]. - Other notable price increases include: - Guqingong Gu20: +7 yuan - Qinghualang: +5 yuan - Xijiu Junpin: +4 yuan - Yanghe Dream Blue M6+: +3 yuan - Guojiao 1573 and Qinghualang 20: +2 yuan each - The only product with a price decline was Wuliangye Pu 58th generation, which fell by 4 yuan [1][7][9]. Market Data Collection - The data for the "Liquor Price Reference" is sourced from approximately 200 collection points across various regions, including designated distributors, social distributors, mainstream e-commerce platforms, and retail outlets, aiming to provide objective and traceable market price data [2][8]. Industry News - On the afternoon of the 25th, the A-share liquor sector saw a rise, with Shuijingfang hitting the limit, attracting investor attention due to rumors of Jiananspring planning to acquire Shuijingfang. However, both parties denied any acquisition discussions, and Shuijingfang confirmed its operations are normal [9]. - A broker analyst suggested that the collective rise in the liquor sector may be related to year-end capital rotation [9].

新浪财经"酒价内参"重磅上线 知名白酒真实市场价尽在掌握 新浪财经"酒价内参"过去24小时中收集到的数据显示，中国白酒市场十大单品的终端零售均价在周三迎 来强劲上涨，市场交易活跃度显著提升。如果十大单品各取一瓶整体打包售卖，今日总售价为9131元， 较昨日大幅上扬56元，创下近期单日涨幅新高，或指示浓厚的节日消费氛围。 今日市场在节日效应驱动下表现活跃，呈普涨格局。精品茅台价格单日大幅上涨32元/瓶，领涨全场， 反映出高端礼品与宴请需求在节前得到强劲释放。洋河梦之蓝M6+价格环比上涨11元/瓶。古井贡古20 价格上涨7元/瓶。青花郎与习酒君品价格分别上涨6元/瓶和5元/瓶，走势稳健，其中青花郎已实现三连 阳。国窖1573与水晶剑南春价格也分别上涨2元/瓶。少数产品价格微调，五粮液普五八代价格回落5元/ 瓶，飞天茅台价格回落3元/瓶，青花汾20价格微跌1元/瓶，属正常波动。 "酒价内参"的每日数据源自全国各大区均有合理分布的约200个采集点，包括但不限于酒企的指定经销 商、社会经销商、主流电商平台和零售网点等，原始取样数据为过去24个小时中各点位经手的真实成交 终端零售价格，力求为社会各界提供一份关于知名白酒市 ...

Core Viewpoint - The Chinese liquor market is experiencing a price correction, with the average retail price of the top ten products declining, indicating a potential stabilization in the market after recent fluctuations [1][2]. Price Trends - The overall retail price of the top ten liquor products fell to 9081 yuan, a decrease of 15 yuan from the previous day, marking a new low in five days [1]. - Among the ten products, six saw price declines, with Qinghua Lang dropping by 7 yuan per bottle, the largest decrease [2]. - Other notable price drops include: - Shuijing Jian Nan Chun down 4 yuan - Gu Qing Gong Gu 20 down 4 yuan - Feitian Moutai down 3 yuan - Yanghe Dream Blue M6+ down 3 yuan - Xijiu Junpin down 1 yuan [2]. Product-Specific Strategies - Wuliangye's recent conference revealed strategies focusing on maintaining price balance and optimizing product structure: - The eighth generation of Wuliangye aims to solidify its position in the 1000 yuan price segment - Wuliangye 1618 targets the first banquet brand in the same price range, focusing on key markets like Chengdu and Chongqing - The 39-degree variant aims to strengthen its presence in the 700 yuan segment, targeting regions like the Bohai and Taihu areas - Classic Wuliangye will maintain a dual strategy for classic and new products in the 1500 and 2000 yuan segments respectively - The brand is also focusing on the 300 yuan segment with its small Wuliangye and promoting exclusive products in the cultural liquor market [3]. Market Data - The following are the current prices and changes for notable liquor products: - Feitian Moutai (53 degrees, 500ml): 1824 yuan, down 3 yuan - Boutique Moutai (53 degrees, 500ml): 2292 yuan, up 2 yuan - Wuliangye Pu Wu 58 generation: 825 yuan, down 375 yuan - Qinghua Fen 20 (53 degrees, 500ml): 380 yuan, up 2 yuan - Guojiao 1573 (52 degrees, 500ml): 871 yuan, unchanged - Yanghe Dream Blue M6+: 576 yuan, down 3 yuan - Gu Qing Gong Gu 20: 505 yuan, down 4 yuan - Xijiu Junpin: 665 yuan, down 1 yuan - Qinghua Lang: 738 yuan, down 7 yuan - Shuijing Jian Nan Chun: 405 yuan, down 4 yuan [4][5]. Data Collection Methodology - The data is sourced from approximately 200 collection points across various regions, including designated distributors, social distributors, mainstream e-commerce platforms, and retail outlets, ensuring a comprehensive and accurate representation of the market [1].

Core Insights - The overall retail price of the top ten Chinese liquor products has decreased, failing to maintain the previous day's rebound, with a total price of 9081 yuan, down 15 yuan from the previous day, marking a five-day low [1][6]. Price Trends - Six out of the top ten liquor products experienced price declines, with 青花郎 dropping 7 yuan per bottle, the largest decrease [2][7]. - Other notable price drops include 水晶剑南春 down 4 yuan, 古井贡古20 down 4 yuan, 飞天茅台 down 3 yuan, 洋河梦之蓝M6+ down 3 yuan, and 习酒君品 down 1 yuan [2][7]. - Conversely, 五粮液普五八代 saw an increase of 3 yuan, while 精品茅台 rose by 2 yuan, indicating a mixed market response [2][7]. Industry Developments - The 五粮液 12·18 conference revealed strategic plans focusing on maintaining price balance and optimizing product structure, aiming to solidify its position in various price segments [2][7]. - Specific strategies include enhancing traditional channel operations, targeting key markets, and launching exclusive products to foster interaction between the collectible market and sales [2][7].

Core Insights - The overall retail price of the top ten Chinese liquor products has decreased, failing to maintain the previous day's rebound, with a total price of 9081 yuan, down 15 yuan from the previous day, marking a five-day low [1][6]. Price Trends - Among the top ten products, six have seen price declines, with Qinghua Lang dropping 7 yuan per bottle, the largest decrease [2][7]. - Other notable price drops include: - Shuijing Jian Nan Chun down 4 yuan per bottle - Gu Qing Gong Gu 20 down 4 yuan per bottle - Feitian Moutai down 3 yuan per bottle - Yanghe Dream Blue M6+ down 3 yuan per bottle - Xi Jiu Jun Pin down 1 yuan per bottle [2][7]. - Conversely, the following products have seen price increases: - Wuliangye Pu Wu 58th generation up 3 yuan per bottle - Boutique Moutai up 2 yuan per bottle - Qinghua Fen 20 up 2 yuan per bottle - Guojiao 1573 remained stable [2][7]. Industry Developments - Wuliangye held its 12.18 dealer conference on December 18, revealing several product strategies aimed at maintaining its market position [2][7]. - Key strategies include: - The eighth generation of Wuliangye focusing on "volume-price balance, structural optimization, and quality service" to solidify its position in the 1000 yuan price segment - Wuliangye 1618 targeting the 1000 yuan banquet brand market in cities like Chengdu and Chongqing - Wuliangye 39-degree aiming to strengthen its presence in the 700 yuan segment, particularly in key markets around the Bohai Sea and Taihu Lake - Classic Wuliangye maintaining a dual strategy for old and new products in the 1500 and 2000 yuan segments respectively - Accelerating marketing efforts for the small Wuliangye in the 300 yuan range and launching exclusive cultural products to enhance market interaction [2][7].

Core Viewpoint - The white liquor market has seen a rebound in the average retail price of the top ten products, ending a previous trend of continuous decline, with a slight overall increase in market sentiment [1]. Price Changes - The overall packaged price of the top ten products is 9096 yuan, which is an increase of 4 yuan from the previous day [1]. - Among the ten products, six experienced price increases while four saw declines [1]. - Notable price increases include: - Qinghua Lang: up 10 yuan per bottle [1][4]. - Guizhou Moutai (Feitian): up 5 yuan per bottle [1][3]. - Gujing Gong (Gong 20): up 3 yuan per bottle [1][4]. - Guizhou Moutai (Jingpin): up 2 yuan per bottle [1][3]. - Qinghua Fen 20 and Shuijing Jian Nan Chun: both up 1 yuan per bottle [1][4]. - Price declines include: - Wuliangye (Pu Wu 8th generation): down 8 yuan per bottle [1][3]. - Guojiao 1573: down 4 yuan per bottle [1][4]. - Yanghe Dream Blue M6+: down 5 yuan per bottle [1][4]. - Xijiu Junpin: down 1 yuan per bottle [1][4]. Market Sentiment - The market has shown signs of stabilization and recovery after a period of decline, with most brands experiencing price increases [1]. - The price increase of Moutai's main products is expected to boost confidence in the industry and market [1].

Core Viewpoint - The white liquor market has experienced a price correction after a brief rebound, with the average retail price of the top ten products declining slightly, indicating a return to a consolidation phase in the market [1]. Price Trends - The total price for a bundled sale of the top ten products is 9092 yuan, down 26 yuan from the previous day [1]. - The number of products with stable prices has increased significantly, suggesting a market slowdown [1]. - Among the declining products, Qinghua Lang saw the largest drop of 13 yuan per bottle, while Wuliangye Pu 58th generation fell by 10 yuan per bottle [1][3]. - Prices for Feitian Moutai and Jingpin Moutai decreased by 3 yuan and 2 yuan per bottle, respectively [1][3]. - Gujing Gonggu 20 dropped by 1 yuan per bottle, while the prices of Guojiao 1573 and Xijiu Junpin increased slightly by 2 yuan and 1 yuan per bottle, respectively [1][4]. Market Sentiment - Overall transaction volume has weakened, with market participants exhibiting a cautious outlook [1].