今日十大单品四涨六跌，价格支撑主要集中于头部品牌，中腰部单品承压特征较为明显。上涨方面，飞 天茅台、精品茅台均上涨7元/瓶，价格保持稳健，渠道供给节奏可控，成交重心未出现明显变化；青花 郎上涨4元/瓶；五粮液普五八代小幅上涨2元/瓶。下跌产品方面，习酒君品回落16元/瓶，调整幅度居 前；国窖1573下跌10元/瓶，已连续两天大幅回落；古井贡古20回落8元/瓶，洋河梦之蓝M6+同步下探5 元/瓶；水晶剑南春与青花汾20分别回落4元/瓶、3元/瓶。 "酒价内参"的每日数据源自全国各大区均有合理分布的约200个采集点，包括但不限于酒企的指定经销 商、社会经销商、电商平台和零售网点等，原始取样数据为过去24个小时中各点位经手的真实成交终端 零售价格，力求为社会各界提供一份关于知名白酒市场价格的客观、真实、科学、全程可追溯的数据。 随着元旦官方i茅台平台开始出售1499元/瓶的飞天茅台，以及1月9日开始出售2299元/瓶的精品茅台，这 一新渠道对两款产品市场终端零售均价的磁吸式影响力已逐步显现。"酒价内参"每日发布的酒价遵循对 真实成交量加权的计算规则，我们已逐渐将可确量的价格引入飞天茅台和精品茅台终端零售价的计算 中 ...

大年初三茅台酒价格再次上涨！！ | | 2 月 19 日茅台行情价 | | | | --- | --- | --- | --- | | 品名 | 18日 | 19日 | 涨跌 | | 26年飞天原箱 | 1740 | 1750 | +10 | | 26年飞天散瓶 | 1690 | 1700 | +10 | | 25年飞天原箱 | 1750 | 1760 | +10 | | 25年飞天散瓶 | 1700 | 1710 | +10 | | 24年飞天原箱 | 1770 | 1770 | 0 | | 24年飞天散瓶 | 1710 | 1720 | +10 | | 24年飞天大箱 | 1730 | 1730 | O | | 23年飞天原箱 | 1850 | 1850 | O | | 23年飞天散瓶 | 1800 | 1800 | 0 | | 22年飞天原箱 | 1910 | 1910 | 0 | | 22年飞天散瓶 | 1880 | 1880 | 0 | | 21年飞天原箱 | 1950 | 1950 | 0 | | 21年飞天散瓶 | 1910 | 1910 | 0 | | 20年飞天原箱 | 2080 | 208 ...

Core Insights - The "Wine Price Reference" by Sina Finance has launched, providing real-time data on the retail prices of major Chinese liquor brands, indicating a recent decline in prices after a period of high stability [1][7]. Price Trends - The average retail price of the top ten liquor products in China on February 14 was 9,167 yuan, a decrease of 22 yuan from the previous day, marking a low point for the week [1][7]. - Among the ten products, four saw price increases, five experienced declines, and one remained stable, indicating a mixed market performance [4][10]. Specific Product Pricing - Key price changes include: - Guizhou Moutai (Flying) at 1,784 yuan, down 6 yuan - Guizhou Moutai (Boutique) at 2,398 yuan, down 17 yuan - Wuliangye at 808 yuan, unchanged - Qinghua Fen at 388 yuan, up 4 yuan - Guojiao 1573 at 883 yuan, down 2 yuan - Yanghe Dream Blue M6+ at 607 yuan, down 6 yuan - Ancient Well Tribute at 542 yuan, up 4 yuan - Xijiu Junpin at 644 yuan, down 8 yuan [2][4][9]. Market Analysis - The data is sourced from approximately 200 collection points across various regions, including designated distributors and major e-commerce platforms, aiming to provide an objective and traceable market price reference [5][11]. - According to Huachuang Securities, the liquor sector is currently at a dual bottom in expectations and holdings, with the upcoming Spring Festival expected to boost sales, particularly for leading brands like Guizhou Moutai and Wuliangye [5][11].

Core Insights - The article highlights the launch of "Wine Price Reference" by Sina Finance, which provides real-time data on the retail prices of major Chinese liquor brands, indicating a recent decline in prices after a period of high stability [1][7]. Price Trends - The average retail price of the top ten Chinese liquor products on February 14 was 9,167 yuan, a decrease of 22 yuan from the previous day, marking a low point for the week [1][7]. - Among the ten products, four saw price increases, five experienced declines, and one remained stable, indicating a mixed market performance [4][10]. Specific Product Pricing - Key price changes include: - Guizhou Moutai (Flying) at 1,784 yuan, down 6 yuan - Guizhou Moutai (Premium) at 2,398 yuan, down 17 yuan - Wuliangye at 808 yuan, unchanged - Qinghua Fen at 388 yuan, up 4 yuan - Guojiao 1573 at 883 yuan, down 2 yuan - Yanghe Dream Blue M6+ at 607 yuan, down 6 yuan - Guxi Gong at 542 yuan, up 4 yuan - Xijiu Junpin at 644 yuan, down 8 yuan [2][4][9]. Market Analysis - The report from Huachuang Securities indicates that the liquor sector is currently at a dual bottom in expectations and holdings, with the upcoming Spring Festival expected to boost sales [5][11]. - The analysis suggests that the market is transitioning from passive responses to proactive adjustments, with a focus on the stability of Moutai prices as a key observation point for investment opportunities [5][11].

Group 1 - The core viewpoint of the article indicates that the retail prices of the top ten Chinese liquor products have slightly weakened, with a total price of 9183 yuan, down 32 yuan from the previous day, marking a recent low [1] - Among the top ten products, six saw price declines, three increased, and one remained stable, indicating a mixed market performance [1] - The price of Xijiu Junpin increased by 7 yuan per bottle, while Guizhou Moutai Feitian rose by 6 yuan per bottle, driven by pre-holiday consumption and channel replenishment demand [1] Group 2 - The data for liquor prices is sourced from approximately 200 collection points across various regions, aiming to provide an objective and traceable market price for well-known Chinese liquors [2] - The introduction of new sales channels for Guizhou Moutai Feitian and boutique Moutai has begun to show a magnetic influence on their market retail prices [2] - Dongwu Securities maintains a "buy" rating for Shanxi Fenjiu, highlighting its steady national expansion and significant growth potential in the clear aroma liquor market [2] Group 3 - The current retail prices for key products include Guizhou Moutai Feitian at 1757 yuan (up 6 yuan) and boutique Moutai at 2400 yuan (down 6 yuan) [4] - Other notable prices include: Qinghua Fen 20 at 385 yuan (down 1 yuan), Guojiao 1573 at 886 yuan (down 11 yuan), and Yanghe Dream Blue M6+ at 630 yuan (down 13 yuan) [5] - The price of Wuliangye Pu 58 remains stable compared to the previous day [1]

Core Insights - Guizhou Moutai's self-operated e-commerce platform "i Moutai" announced a maintenance upgrade due to high traffic, which may cause temporary issues for users [1] - The market price of Feitian Moutai has been volatile, with significant fluctuations observed recently [1][2] - The stock price of Guizhou Moutai has increased over 14% since January 29, 2023, reaching over 1500 yuan, with a total market capitalization of 1.8972 trillion yuan [3] Pricing and Sales Data - As of February 8, 2023, the price for 2026 Feitian Moutai (original box) is 1710 yuan per bottle, an increase of 120 yuan since February 2 [1][2] - The price for 2026 Feitian Moutai (loose) is 1630 yuan per bottle, up by 60 yuan since February 2 [1][2] - In January 2023, i Moutai reported 6.28 million new users, with over 15.31 million monthly active users and more than 2.12 million transactions [2] Market Dynamics - Analysts suggest that the recovery in Feitian Moutai prices is a key factor driving the recent strength of Guizhou Moutai's stock [4] - The price recovery is attributed to adjustments in both the distribution channels and pricing systems [4]

盘面上，截至午间收盘，贵州茅台涨2.1%，报1457.01元。 2月3日，"今日酒价"数据显示，26、25年飞天茅台价格上涨，2026年飞天茅台原箱报1625元/瓶，较前一日涨35元；2025年飞天茅台原箱报1640 元/瓶，较前一日涨20元。 | 茅台飞天 | | | 2026年2月3日 (公众号: 今日酒价) | | --- | --- | --- | --- | | 品名 | 规格 | 昨日行情 | 今日行情 | | 2 26年飞天(原) | 53度/500ml | 1590 | 1625 t | | ② 26年飞天(散) | 53度/500ml | 1570 | 1570 | | 25年飞天(原) | 53度/500ml | 1620 | 1640 t | | 25年飞天(散) | 53度/500ml | 1590 | 1590 | | 24年飞天(原) | 53度/500ml | 1780 | 1780 | | 24年飞天(散) | 53度/500ml | 1700 | 1700 | | 23年飞天(原) | 53度/500ml | 1820 | 1820 | | 23年飞天(散) | 53度/50 ...

Summary of Conference Call Records Company and Industry Overview - The conference call primarily discusses the performance and market dynamics of the Chinese liquor industry, focusing on major brands such as Moutai, Wuliangye, Luzhou Laojiao, and Fenjiu, particularly in the lead-up to the Spring Festival in 2026 [1][12][25]. Key Points and Arguments Moutai's Market Performance - Moutai has experienced strong demand leading up to the Spring Festival, with a sales progress expected to exceed 40% in Q1 2026. The company has implemented a controlled supply strategy, which has led to short-term price fluctuations [1][3][11]. - The price of Moutai's zodiac wine surged from 1,800 RMB to 3,000 RMB due to market speculation surrounding a misprint, with the new version expected to be priced between 2,700-2,800 RMB [1][6]. - Moutai's non-standard products have seen reduced pressure on distributors, as the company has decoupled the pricing of its flagship product from non-standard products, leading to clearer profit margins [4][5]. Wuliangye's Market Dynamics - Wuliangye's prices increased slightly from 760 RMB to 780-785 RMB, but sales volume has declined by approximately 3-4% compared to the previous year. The company aims for a 10% increase in annual sales volume, with Q1 payments expected to reach 50% of the annual target [12][27]. - The overall inventory for Wuliangye is lower than previous years, currently around 20 days, indicating a tighter supply situation [12]. Luzhou Laojiao and Fenjiu's Challenges - Luzhou Laojiao is facing poor payment collection despite stable pricing around 855 RMB. The brand struggles with sales due to competition from Wuliangye, which is priced lower [13]. - Fenjiu's sales have also slowed, with a projected payment collection rate of 35-40% in Q1, down from over 50% in previous years. The brand's inventory has decreased to about 20 days [14][15]. Market Trends and Consumer Behavior - High-end and sub-high-end liquor sales are expected to decline by 10-15% during the Spring Festival compared to the previous year, with brands like Yanghe and Jinshiyuan facing significant challenges in demand and competition [1][32]. - The 500-600 RMB price segment is identified as crucial for the liquor market, with brands needing to focus on brand building, channel stability, and profit margins to capture market share [2][36][37]. Strategic Adjustments and Future Outlook - Moutai plans to enhance marketing efforts for its series of wines to compensate for any potential shortfalls in sales before the Spring Festival [5]. - The overall market sentiment indicates a cautious optimism, with expectations that the first quarter will see stable pricing for Moutai around 1,500 RMB, with fluctuations of 100-200 RMB [23]. Additional Important Insights - The introduction of the "Ai Moutai" platform has raised concerns among traditional distributors about customer retention, although it may also attract new customers [10]. - The competitive landscape in the liquor market remains intense, particularly in the 200-400 RMB price range, where high-end brands are exerting downward pressure on prices [33][35]. This summary encapsulates the key insights from the conference call, highlighting the performance and strategic directions of major players in the Chinese liquor industry as they navigate the upcoming Spring Festival sales period.

新浪财经"酒价内参"重磅上线 知名白酒真实市场价尽在掌握 新浪财经"酒价内参"过去24小时收集的数据显示，中国白酒市场十大单品的终端零售均价在1月31日显 著上行。如果十大单品各取一瓶整体打包售卖，今日总售价为9009元，较昨日上涨117元，重返9000元 关口，创过去20天以来新高。飞天茅台大幅拉升驱动市场上行，头部单品对整体均价的带动效应显著。 今日市场呈现普涨态势，十大单品七涨两跌一平，高端酒品对价格中枢的影响进一步放大。上涨产品 中，飞天茅台环比大幅上涨90元/瓶，日涨幅创下"酒价内参"11月10日上线以来的最高纪录，精品茅台 同步上涨12元/瓶。在节前关键节点，高端宴请及礼赠需求集中释放，叠加阶段性博弈情绪活跃，推动 核心茅台单品价格快速上移。此外，国窖1573与习酒君品分别上涨10元/瓶、9元/瓶；青花汾20上涨3元/ 瓶；洋河梦之蓝M6+与古井贡古20均小幅上涨1元/瓶。下跌产品方面，青花郎环比下跌7元/瓶，调整幅 度居前；五粮液普五八代小幅回落2元/瓶。水晶剑南春报价389元/瓶，与昨日持平。 | 中国知名白酒大单品 圈 | 市场真实成交终端价 | | | --- | --- | --- | ...

1月30日，"今日酒价"披露的批发参考价显示，26年飞天茅台原箱较前一日上涨100元，报1710元/瓶。 编辑丨瑜见 | 茅台飞天 | | | 2026年1月30日 (公众号: 今日酒价) | | --- | --- | --- | --- | | 品名 | 规格 | 昨日行情 | 今日行情 | | 2 26年飞天(原) | 53度/500ml | 1610 | 1710 t | | 团 26年飞天(散) | 53度/500ml | 1570 | 1650 1 | | 25年飞天(原) | 53度/500ml | 1620 | 1730 t | | 25年飞天(散) | 53度/500ml | 1580 | 1650 t | | 24年飞天(原) | 53度/500ml | 1750 | 1750 | | 24年飞天(散) | 53度/500ml | 1615 | 1660 1 | | 23年飞天(原) | 53度/500ml | 1820 | 1820 | | 23年飞天(散) | 53度/500ml | 1720 | 1740 t | | 公斤茅台(原) | 53度/1L | 3020 | 3030 t ...