白酒价格波动

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618低价“厮杀”后:部分白酒价格回调,高端产品跌势难止
Nan Fang Du Shi Bao· 2025-07-04 11:08
Core Insights - The 618 shopping festival has concluded, leading to varied price movements in the white liquor market, with some products experiencing price increases while others continue to decline [1][2][3] Price Trends in Major Cities - In Guangzhou, among 21 sampled white liquor products, 9 saw a decrease in average retail price, while 8 experienced an increase, and 4 remained unchanged [2] - Notably, high-end products like Moutai and Guojiao 1573 have seen price drops, with Moutai's average retail price falling to approximately 2304 RMB, a decrease of about 100 RMB from the previous period [2][3] - In Shenzhen, Moutai's average retail price is reported at 2298.5 RMB, with a notable decline in several high-end products due to ongoing market pressures [7][10] - East Dongguan's market shows a mixed trend, with 9 products increasing in price and 5 decreasing, highlighting the volatility in high-end liquor pricing [12][13] Online vs. Offline Pricing - Online platforms, particularly instant retail channels, are showing lower prices compared to offline supermarkets, with Moutai priced at 2229 RMB online, which is about 75 RMB lower than the overall average [3][8] - The price discrepancies between online and offline channels are significant, with products like Junpin Xijiu and Qinghua Lang being sold for much lower prices online compared to their offline counterparts [3][8] Impact of Regulatory Changes - The ongoing "ban on alcohol" has significantly impacted sales, particularly in high-end segments, leading to price reductions as businesses attempt to stimulate demand [9][10] - The combination of the 618 festival and regulatory changes has created a challenging environment for liquor companies, as they navigate maintaining sales volume and pricing stability [1][17] Summary of Average Prices - The average prices for key products as of July 4th are as follows: - Moutai: 2367.62 RMB [19] - Wuliangye: 1010.27 RMB [19] - Junpin Xijiu: 833.17 RMB [20] - Qinghua Lang: 943.11 RMB [20] - Guojiao 1573: 993.42 RMB [20]
茅台价格大面积跳水!五粮液最受伤?
21世纪经济报道· 2025-06-23 00:06
Core Viewpoint - The prices of Moutai have significantly declined, with various products experiencing substantial drops, indicating a potential shift in market dynamics and consumer demand [1][2][4]. Price Decline of Moutai - As of June 22, the wholesale reference price for 25-year Moutai dropped to 1935 yuan per bottle, down 10 yuan from the previous day, while the retail price for scattered bottles fell to 1870 yuan, a decrease of 30 yuan [1]. - The 24-year Moutai's wholesale price fell by 510 yuan to 1450 yuan per bottle, and the scattered bottle price decreased by 30 yuan to 1900 yuan [1]. - The 23-year Moutai also saw a decline, with the wholesale price dropping to 2100 yuan per bottle, down 50 yuan, and the scattered bottle price fell to 2030 yuan, also down 50 yuan [1]. Broader Market Impact - Other Moutai products, such as the Zodiac Snake edition, saw a price drop to 2230 yuan per bottle, marking a decline of over 41% from its peak [2]. - The newly released Shengle Feitian Moutai is now priced at 2300 yuan per bottle, down 50 yuan from the previous day, representing a drop of over 32% from its high of 3400 yuan [2]. - The 15-year Moutai's price decreased by more than 12%, falling from 5030 yuan to 4400 yuan [2]. E-commerce Price Trends - On e-commerce platforms, the price of Moutai has also dropped significantly, with some stores listing it at 1820 yuan per bottle and double bottle packs at 3600 yuan, equating to 1800 yuan per bottle [2]. - The 43-degree Moutai was reported at 1580 yuan for a double bottle pack, translating to less than 800 yuan per bottle [2]. Impact on Other High-end Liquor Brands - The price decline of Moutai is expected to exert pressure on other premium liquor brands like Wuliangye, with a noted drop in its wholesale price to 905 yuan per bottle, down 4.74% from the beginning of the year [3]. - The price of Wuliangye's 5L variant also fell by 18.18%, indicating a broader trend of price reductions across high-end liquor brands [3]. - Analysts suggest that the ongoing price drop of Moutai could lead to panic selling in distribution channels, further impacting the sales expectations for Wuliangye and other premium brands [4].
有利白酒销量增长 售价或进一步承压
Sou Hu Cai Jing· 2025-06-06 02:06
Core Viewpoint - The price of certain white liquor products in the Southwest region has seen a rebound during the Dragon Boat Festival, but is expected to decline due to the upcoming "618" shopping festival and ongoing "billion-dollar subsidies" [2][9]. Price Trends - The average market price of Feitian Moutai (53 degrees/500ml) rose to 2606.8 RMB per bottle on May 31, up 20 RMB from 2586.8 RMB on April 31 [3]. - The average market price of the eighth generation Wuliangye (52 degrees/500ml) increased to 997.69 RMB per bottle, compared to 994.35 RMB on April 31 [3]. - The average price of Guojiao 1573 (52 degrees/500ml) also experienced an increase [3]. Inventory Levels - The fluctuation in white liquor prices is closely related to inventory levels, with recent reports indicating a reduction in high inventory situations for several brands [3][4]. - Wuliangye reported that some terminal inventories are running at zero, while Luzhou Laojiao stated that their inventory situation is currently safe and controllable [4]. Market Dynamics - The overall sales of premium liquor are slowing down, with a notable decline in demand for business and corporate group purchases [7]. - Despite the holiday season, the overall sales performance remains subdued, with many companies adjusting their revenue growth targets to align with macroeconomic indicators [7][8]. E-commerce Impact - The upcoming "618" e-commerce festival is expected to exert further pressure on retail prices, despite a slight price increase for high-end liquors during the Dragon Boat Festival [9]. - Analysts predict that while online sales may see growth during the "618" event, profit margins will be squeezed due to price reductions and high inventory levels among offline distributors [9].
“茅五泸”价格集体上扬,端午节白酒市场热起来了?
Nan Fang Du Shi Bao· 2025-05-31 09:22
Group 1 - The core viewpoint of the articles indicates that the prices of certain liquor products in the southwestern region of China have rebounded during the Dragon Boat Festival, with notable increases in products like Feitian Moutai and Qinghua Lang [1][2] - The price increase is attributed to the reduction of inventory levels and the implementation of quantity control measures by liquor companies [1][3] - Specific data shows that the average market price of Feitian Moutai rose to 2606.8 yuan per bottle as of May 31, up from 2586.8 yuan on April 30, marking a 0.77% increase [2] Group 2 - The inventory situation for major liquor brands has improved, with Wuliangye reporting "zero inventory" at some terminals and Luzhou Laojiao indicating that their inventory management is currently safe and controllable [1][3] - The sales performance of Wuliangye's products has been stable, with online sales increasing by 30% year-on-year, while sales on platforms like JD and Tmall grew by 21% [2][3] - Despite the overall price recovery, some products like Mengzhilun M6+ experienced a price decline, with its average market price dropping to 705.7 yuan per bottle from 714.25 yuan [4][5] Group 3 - The overall demand for liquor is under pressure, leading to a slowdown in sales, particularly in the business and corporate group purchase segments [7] - Companies are adjusting their revenue growth targets in response to market conditions, with Moutai aiming for a 9% revenue growth by 2025, while Wuliangye and Luzhou Laojiao are aligning their targets with macroeconomic indicators [7][8] - Many liquor companies are focusing on the wedding market, with initiatives like "Red Flower Lang's Romantic Wedding Tour" and promotional events to attract potential customers [8]
湾区酒价对比西南酒价:湾区产品零售均价显著高于四川
Nan Fang Du Shi Bao· 2025-05-26 07:08
Group 1 - The core viewpoint of the article highlights a downward trend in liquor prices in major cities like Guangzhou, Shenzhen, and Dongguan as the Dragon Boat Festival approaches, with over two-thirds of products experiencing price declines [1][2][4] - In Guangzhou, the retail price of Feitian Moutai has dropped to an average of 2579.73 yuan per bottle, with some retailers offering it at around 2300 yuan, while other premium products like Wuliangye have seen a slight decrease of 18 yuan per bottle [2][3] - Shenzhen's market shows a similar trend, with over two-thirds of sampled products experiencing price drops, although some prices may be artificially inflated due to limited availability in certain channels [4][5] Group 2 - In Dongguan, nearly half of the sampled products maintained stable prices, with only 8 out of 21 products showing a decline, while the price of Luzhou Laojiao increased by 61.1 yuan to 1075.6 yuan per bottle due to replenished stock in certain channels [7][8] - The article notes that the upcoming 618 shopping festival has led to price adjustments on e-commerce platforms, with 15 out of 21 sampled premium liquors experiencing price reductions, while only one liquor saw an increase [9][10] - A comparison between the Bay Area and Southwest liquor prices reveals that the Bay Area's retail prices are significantly higher, with differences ranging from 15 to 82 yuan, attributed to higher demand for premium products in the region [11][12]