| 中国知名白酒大单品 | 市场真实成交终端价 | | | --- | --- | --- | | 品名/规格 | 今日价格(元) | 较昨日(元) | | 贵州茅台酒 (飞天) 53度/500ml | 1738/瓶 | -470 | | 贵州茅台酒 (精品) 53度/500ml | 2357/瓶 | -570 | | 五粮液普五八代 52度/500ml | 820/瓶 | -370 | | 青花汾20 53度/500ml | 371/瓶 | | | 国窖1573 ાઘ 1994 52度/500ml | 897/瓶 | -5元 | 新浪财经"酒价内参"过去24小时中收集的数据显示，中国白酒市场十大单品的终端零售均价在1月7日全线 下行，整体价格深度回调。如果十大单品各取一瓶整体打包售卖，今日总售价为9040元，较昨日大幅回落 28元，创下近两个月以来新低。市场在年初连续承压，观望情绪浓厚，整体价格中枢进一步下移。今日市 场呈普跌格局，共六个监测单品价格走低。下跌产品方面，习酒君品价格回调明显，环比下跌15元/瓶，领 跌市场。国窖1573与精品茅台价格分别下跌5元/瓶。飞天茅台价格下跌4元/瓶。五粮液普五八代价 ...

来源：酒业内参 sma 打开新浪财经APP 搜索 酒价内参 Q 新浪财经客户端 Sina Finance Mobile Version 白酒业的重要新闻方面，在元旦假期销售客户数超过十万名之后，茅台旗下数字营销平台"i茅台"于1月 3日宣布了一项关键调整：为迎接春节旺季并满足更广泛消费者的需求，自1月4日至春节前，将每位用 户每日购买53%vol 500ml飞天茅台（2026）的最高限额从12瓶下调至6瓶。此次调整将持续至春节前， 此举旨在通过更均衡的投放，让更多消费者能在节日期间购买到飞天产品。 | 1 1 | | --- | | | 国窖1573 52度/500ml | 896/瓶 | 1元A | | --- | --- | --- | --- | | 1 - 1 | 洋河梦之蓝M6+ | 570/瓶 | 持本 | | | 52度/550ml | | | | | 古井贡古20 | 505/瓶 | -2元▼ | | | 52度/500ml | | | | 2 | 习酒君品 53度/500ml | 662/瓶 | -1元▼ | | | 青花郎 53度/500ml | 698/瓶 | -7元▼ | | | 水晶 ...

新浪财经"酒价内参"重磅上线 知名白酒真实市场价尽在掌握 新浪财经"酒价内参"过去24小时中收集的数据显示，中国白酒市场十大单品的终端零售均价在1月4日延 续弱势整理，整体价格继续小幅下行。如果十大单品各取一瓶整体打包售卖，今日总售价为9078元，较 昨日回落5元，连续第四个交易日创下近期新低。市场整体情绪依然谨慎，价格中枢在低位持续且缓慢 下移。 今日市场格局分化，五跌四涨一平。上涨产品中，五粮液普五八代表现亮眼，环比上涨7元/瓶，领涨市 场。水晶剑南春价格同样上涨7元/瓶。青花汾20与国窖1573价格分别微涨1元/瓶，后者已经实现四连 阳。洋河梦之蓝M6+价格则与昨日持平。下跌产品方面，精品茅台的价格回调幅度居前，下跌7元/瓶。 青花郎价格下跌7元/瓶。飞天茅台价格下跌4元/瓶。古井贡古20价格下跌2元/瓶。习酒君品价格微跌1 元/瓶。市场缺乏明确的上涨主线，多数产品均在窄幅区间内波动整理。 "酒价内参"的每日数据源自全国各大区均有合理分布的约200个采集点，包括但不限于酒企的指定经销 商、社会经销商、主流电商平台和零售网点等，原始取样数据为过去24个小时中各点位经手的真实成交 终端零售价格，力求为社会各 ...

Core Viewpoint - The Chinese liquor market shows signs of stabilization and slight price rebound as the new year begins, following a period of deep adjustment at the end of the previous year [1][4]. Price Trends - The average retail price of the top ten liquor products reached 9,154 yuan, an increase of 13 yuan from the previous day [1][4]. - The market exhibited a mixed rebound, with five products increasing in price and five decreasing [7]. Specific Product Price Changes - Significant price increases were observed for: - Qinghua Fen 20, up 16 yuan per bottle [7]. - Xijiu Junpin, up 11 yuan per bottle [7]. - Guojiao 1573 and Wuliangye Pu 58, both up 5 yuan per bottle [7]. - Shuijing Jian'nanchun, up 3 yuan per bottle [7]. - Notable price decreases included: - Qinghua Lang, down 11 yuan per bottle [7]. - Boutique Moutai, down 8 yuan per bottle [7]. - Guqingong Gu 20, down 4 yuan per bottle [7]. - Flying Moutai, down 3 yuan per bottle [7]. - Yanghe Dream Blue M6+, down 1 yuan per bottle [7]. Market Data Collection - The data for "Liquor Price Reference" is sourced from approximately 200 collection points across various regions, including designated distributors, social distributors, major e-commerce platforms, and retail outlets [3][7]. Industry Developments - Moutai's market transformation took a significant step with the announcement of the sale of Flying Moutai (53% vol, 500ml) starting January 1, 2026, with a limit of 12 bottles per user per day [3][7]. - This initiative aims to create a more consumer-centric market environment and stabilize market order through enhanced direct channel management and product matrix optimization [3][7].

Core Viewpoint - The Chinese liquor market is experiencing a significant price adjustment, with the average retail price of the top ten liquor products dropping sharply at the end of the year, indicating a clear intention to recover funds before the holiday season [1]. Price Trends - The total retail price for a package of the top ten liquor products is 9141 yuan, down 61 yuan from the previous day, marking a new low for the week [1]. - The overall price of nine major liquor products has decreased by 1.7% from the baseline date of November 10, with a total price of 6743 yuan compared to 6860 yuan [1]. - Since the introduction of the premium Moutai on November 18, the average retail price of the top ten products has decreased by 0.9%, from 9226 yuan to 9141 yuan [1]. Individual Product Performance - Among the products, the premium Moutai is the only one that has seen a price increase during the monitoring period, while Qinghua Lang and Gujing Gonggu 20 are the top gainers [1]. - The market is currently characterized by a broad decline in prices, with only Wuliangye's Pu Wu 8th generation showing a rebound, increasing by 20 yuan per bottle [2]. - Other notable price declines include Qinghua Lang down 18 yuan, Xijiu Junpin down 16 yuan, and Guojiao 1573 down 13 yuan [2][6]. Strategic Adjustments by Moutai - Moutai announced plans to adjust its product matrix by 2026, introducing six major series, including classic, premium, zodiac, aged, cultural, and low-alcohol products [3]. - The introduction of the 53% vol 500ml flying Moutai on the "i Moutai" platform will be a first, aiming to balance supply and demand while preventing speculation [3]. - Moutai emphasizes the importance of using the "i Moutai" platform to enhance the channel ecosystem and stabilize the market for its major products [3].

Core Viewpoint - The "Wine Price Reference" by Sina Finance has reported a significant decline in the retail prices of major Chinese liquor products, indicating a market adjustment as year-end sales aim to recover funds [1][7]. Group 1: Market Price Trends - The average retail price of the top ten liquor products dropped to 9141 yuan, a decrease of 61 yuan from the previous day, marking a new low for the week [1][7]. - The overall price of nine major liquor products, using November 10 as a base date, fell by 1.7% from 6860 yuan to 6743 yuan [1][7]. - Since the introduction of the premium Moutai on November 18, the average price of the top ten products has decreased by 0.9% from 9226 yuan to 9141 yuan [1][7]. Group 2: Individual Product Performance - Among the products, only the Wuliangye 58th generation saw a price increase of 20 yuan per bottle, recovering to normal levels after a previous drop [2][8]. - The Qinghua Lang experienced the largest price drop, decreasing by 18 yuan per bottle, followed by Xijiu Junpin down 16 yuan, and Qinghua Fen 20 down 15 yuan [2][8]. - The premium Moutai's price fell by 9 yuan per bottle, while the Flying Moutai decreased by 4 yuan [2][8]. Group 3: Industry Developments - On December 30, the "i Moutai" platform announced plans to adjust the product matrix for Moutai in 2026, introducing six major series including classic, premium, zodiac, aged, cultural, and low-alcohol products [2][8]. - The 53% vol 500ml Flying Moutai will debut on the "i Moutai" platform, which aims to balance product supply and demand while preventing speculation [2][8].

新浪财经"酒价内参"重磅上线 知名白酒真实市场价尽在掌握 新浪财经"酒价内参"过去24小时中收集的数据显示，中国白酒市场十大单品的终端零售均价在连续两日 回调后，于周一企稳反弹。如果十大单品各取一瓶整体打包售卖，今日总售价为9210元，较昨日上涨23 元。市场买盘力量在短时调整后有所恢复，整体价格重拾升势。 今日市场呈普涨格局，多数品牌价格回升。具体来看，洋河梦之蓝M6+价格大幅反弹12元/瓶，领涨全 场，之前两天M6+价格显著回落卖压明显释放。青花郎价格表现强劲，环比上涨7元/瓶，青花郎已连涨 八天，郎酒上调核心主品价格的意图明显。五粮液普五八代价格上涨5元/瓶。青花汾20价格上涨4元/ 瓶。贵州茅台精品价格上涨3元/瓶。古井贡古20与水晶剑南春价格分别上涨1元/瓶。下跌产品方面，习 酒君品价格继续回调6元/瓶，该酒品已经历三连阴。国窖1573价格下跌4元/瓶。飞天茅台价格下跌3元/ 瓶。 责任编辑：李昂 | 五粮液普五八代 | 822/瓶 | 5元 | | --- | --- | --- | | 52度/500ml | | | | 青花汾20 | 381/瓶 | 470 | | 53度/500ml | | ...

2025年，中国酒水行业在挑战与机遇中持续变革。渠道库存高企、终端动销乏力等长期问题尚未缓解， 政策、消费与场景的多重变化推动行业步入深度调整。 与此同时，新机遇不断显现：年轻化趋势助推产品创新，低度酒、果露酒、气泡黄酒等成为连接Z世代 的重要载体；渠道去库存催生变革，即时零售、打酒铺等新模式助力动销提升；国内增长放缓，促使酒 企加快出海步伐，白酒正从商品出口迈向文化输出，积极拓展全球布局。 在此背景下，今年酒行业涌现出哪些重要趋势、变化与现象？南都湾财社-酒水新消费指数课题组对此 进行总结与盘点。 2025年白酒市场多次掀起关于价格的讨论，尤其进入下半年，该行业变得更加多变，其中粤港澳大湾区 白酒的零售价激烈变动，便可见端倪。 这半年时间内，南都湾财社-酒水新消费指数课题组（下称"课题组"）密切关注作为酒水消费高地的粤 港澳大湾区的白酒零售均价走势，并通过价格指数产品《湾区酒价》关注白酒市场热点事件与趋势变 化，探究行业新风向。 课题组从今年下半年的《湾区酒价》数据监测与统计结果发现，大湾区白酒消费热情仍在，但是名酒频 频破价销售，行业在调整期中陷入深度博弈。在消费趋冷与行业调整的双重周期叠加下，市场通过持 ...

Core Viewpoint - The price of Feitian Moutai has experienced significant fluctuations as year-end demand for liquor increases, with recent reports indicating a rise in wholesale prices due to a new supply control policy from Guizhou Moutai [2][3]. Price Fluctuations - On December 13 and 14, the wholesale price of Feitian Moutai saw a notable increase, with prices ranging from 1570 RMB to 1600 RMB per bottle, and some areas reaching up to 1630 RMB per bottle, indicating a substantial recovery compared to previous periods [2][3]. - Retail prices have also adjusted in response to the rising wholesale prices, with platforms and stores increasing prices by tens to hundreds of RMB. For instance, a retail store in Guangzhou raised its price from 1650 RMB to 1715 RMB per bottle [3]. Retail Price Stability - Despite the volatility in wholesale prices, the average retail price of Feitian Moutai in major consumption cities remains stable, with an average of 1884.1 RMB per bottle across cities like Guangzhou, Shenzhen, Foshan, and Dongguan [4]. - Specific retail prices in these cities include Guangzhou at 1904.39 RMB, Shenzhen at 1874.25 RMB, Foshan at 1928.21 RMB, and Dongguan at 1849.83 RMB, indicating a concentration of prices between 1800 RMB and 2000 RMB [4]. Market Demand and Consumption Trends - The market is witnessing a shift in consumption behavior, with a decline in speculative buying and an increase in genuine consumption needs. Retailers report that sales have been strong since May, driven by more attractive pricing [4][6]. - The willingness to purchase and open bottles has increased, particularly for high-end events such as weddings and birthdays, indicating a growing acceptance of Feitian Moutai for everyday consumption [5][6]. Industry Outlook - The demand for white liquor is currently in a "bottoming" phase, but there is a gradual increase in demand as the year-end approaches, influenced by promotional events like "Double 11" and "Double 12" [6]. - Guizhou Moutai is adapting to market changes by implementing a supply control policy and focusing on maintaining brand value and market stability, which includes a combination of short-term and long-term measures [3][6].

二级市场方面，截至12月12日，贵州茅台(600519.SH)股价收报1420.65元/股，总市值17790亿元。 【#经销商称茅台1天上调4次价格#，拿货价格为1580元/瓶】 此外据媒体报道，今年上半年茅台管理层曾与京东、阿里达成共识，要求"电商渠道主动融入茅台渠道 生态，反对不正当竞争"。 前不久在三季度业绩说明会上，茅台集团总经理、贵州茅台代总经理王莉也透露，当前茅台正在努力与 各大网络平台建立假冒侵权信息绿色处置通道，配合各级市场监管部门推动协同共治。 据21经济报道，贵州茅台酒价出现明显异动。有深圳经销商透露，2025年飞天茅台酒的价格在一天之内 上调了4次价格。12月13日傍晚，拿货价格为1580元/瓶。北方某省的渠道经销商亦证实了这一点。 回顾2025年以来的市场走势，飞天茅台零售价格呈现出单边下行态势。6月11日散瓶批发价首次跌破 2000元心理关口后，降价通道正式开启：6月22日跌至1900元以下，6月25日再破1800元，虽7月7日短暂 反弹至1880元，但8月29日再度失守1800元，10月底跌破1700元，11月末跌破1600元。 另据智通财经报道，茅台各省区经销商联谊会近日召开会议 ...