Summary of the Conference Call for Jiumaojiu Industry and Company Overview - The conference call focuses on Jiumaojiu, specifically its brand Taier and its strategic shift towards fresh ingredients and product quality enhancement in the restaurant industry [2][3][4]. Key Points and Arguments New Model Implementation - Taier has launched a new model emphasizing fresh ingredients and product quality to enhance customer loyalty and repurchase rates, with plans to complete the transformation of all stores by the end of 2026 [2][3]. - New model stores outperformed old model stores by a 10 percentage point difference in same-store sales during July and August, despite a decline in September due to adverse factors [2][6]. - The company plans to accelerate the rollout of over 200 new model stores to gradually restore overall performance [2][6]. Financial Investments and Costs - The investment for large-scale renovations per store is approximately 1.8 million yuan, while small-scale adjustments range from 100,000 to 200,000 yuan [10]. - The introduction of fresh ingredients is expected to temporarily decrease gross margins by 1-2 percentage points, but it is anticipated that economies of scale will maintain gross margins at 64% [10][11]. - The company plans to invest over 300 million yuan in store renovations, funded by healthy operating cash flow [12]. Employee Incentives and Performance Metrics - The incentive mechanism for frontline employees has shifted from fixed salaries to performance-based pay, adjusted according to regional differences [13]. Profit Margin Expectations - Profit margins are expected to gradually recover starting in the second half of 2025 or 2026, driven by the new model and the closure of underperforming stores [14][15]. Store Closures and Financial Impact - As of the third quarter, 109 stores have been closed, with closures being dynamically assessed based on cash flow performance and city layout [16][17]. Response to Market Trends - The company has shifted focus from low-price competition to enhancing product quality and reasonable pricing, responding to changing consumer expectations [3][4]. - Taier is addressing concerns regarding pre-prepared dishes by returning to a model where live fish is delivered to stores, enhancing fresh ingredient offerings [18][19]. Retail Business Performance - Jiumaojiu's retail business saw significant growth in the first half of the year, with export revenue from ingredients and prepared dishes reaching 130 million yuan, up from 50 million yuan in the same period last year [23]. - The company aims to exceed 200 million yuan in retail revenue for the year, with successful products launched in Sam's Club and seasonal offerings [23][24]. Future Plans in Retail - Jiumaojiu plans to expand into international markets such as Canada, the US, and Japan, while also developing products tailored to overseas consumers [24][25]. Other Important Insights - The new model has shown positive customer feedback and increased repurchase rates, indicating a successful adaptation to consumer habits [9]. - The company is focusing on enhancing customer experience through improved service and restaurant environments [5][7]. - Membership engagement has improved in new model stores, with ongoing efforts to refine marketing strategies [22].

新方便食品 凭借自身的品质、高端、多样特性，在过去几年迎来了快速扩张的窗口期。 螺蛳粉、自热火锅等产品以差异化定位撕开方便食品市场的缺口，通过锁定年轻族群的"宅家精 致饮食"需求，借势直播电商内容种草，成为了不可或缺的"正餐代替"。 然而，伴随消费市场回归理性，新方便食品也进入了内忧外患的境地：内有消费者需求收缩， 外有外卖行业卷破低价和传统方便面行业的品质创新升级，使新方便食品亟需找到未来突破的 平衡点。 市场趋势 高端退潮，平价崛起 凯度消费者指数全国家内消费样组数据显示，渗透率已接近6 0%的中国新方便食品市场在2 0 2 4 年的销额同比下滑了9%，其中主要影响来源于购买均价的下滑。 平价化趋势下， 新方便食品的机会点在哪里？ 核心在于消费者的需求在迭代，市场格局在重塑。品牌可从以下三点着眼。 机会点一 口味需求——从"网红爆款"到"多元细分" 在品类均价下滑的背后， 新方便食品各子类呈现出高价下滑，低价成长的趋势 。 新 方 便 食 品 正在经历从"高端突围"到"平价回归"的震荡。 数据显示，新方便食品各子品类的高价产品（如单价2 0元以上的自热火锅、米饭等）销量下降 显著，而 平价产品逆势提升 ， ...