Group 1 - The winter tourism consumption trend is on the rise, with various "ice and snow" themed activities being developed in Heilongjiang, including "ice and snow + food," "ice and snow + health," and "ice and snow + sightseeing" [2] - Harbin Ice and Snow World has attracted nearly 1.5 million visitors since its opening in December last year, featuring a unique "snow house hot pot" experience [2] - Jilin's Da'an has become a popular winter destination with its steam locomotive exhibition, offering an "industrial knowledge + ice and snow experience" [2] - Hebei's Chengde is hosting various ice and snow events while promoting boutique tourism routes and hotel discounts, boosting related consumption in dining, transportation, and shopping [2] - In Qinghai's Menyuan County, the peak viewing period for rime has led to a daily visitor count exceeding 8,000, connecting rime viewing points with surrounding natural attractions [2] Group 2 - In Sichuan's Yibin, over 20,000 acres of rapeseed flowers are blooming, driving a "flower viewing economy" with immersive projects like tasting local cuisine and ecological camping, attracting over 60,000 visitors in just one week [4] - Guizhou's Libo is showcasing thousands of plum blossoms, enhancing visitor experience through events like a boutique plum blossom exhibition, classical music performances, and a hiking competition [4]

Core Insights - The report highlights the emergence of "internet celebrity potential cities" in China, with Xuzhou ranking first in the 2025 potential city list, followed by Taiyuan, Linyi, Yantai, and Wenzhou, among others [1][2] - These cities have shown significant growth in tourism and consumer activity during the recent May Day holiday, indicating a shift from short-term popularity to sustainable growth strategies [1][5] Group 1: Tourism Performance - Xuzhou experienced a surge in transportation, with 406,700 passengers at the high-speed railway station during the holiday, a year-on-year increase of 14.92%, and air traffic reaching 60,500, up 22.13% [2] - Wenzhou welcomed 5,013,400 tourists, a 23.27% increase, with popular attractions like Yandang Mountain and Nanxi River seeing significant visitor numbers [3] - Mianyang reported 2,272,100 visitors across its A-level tourist sites, a 27.93% increase, generating ticket revenue of 20.75 million yuan, up 23.11% [3] - Cangzhou received 4,049,000 visitors, a 21.34% increase, with 1,242,200 from the Beijing-Tianjin area, highlighting its appeal in the short-distance tourism market [4] - Taiyuan maintained a high visitor count of 6,160,900, with a year-on-year growth of 8.4%, indicating its strong external tourist attraction [4] Group 2: Economic Impact and Consumer Behavior - Xuzhou's retail sector saw sales of approximately 1.032 billion yuan during the holiday, a 5.4% increase, with significant contributions from local shopping districts [6] - Wenzhou is focusing on enhancing inbound tourism by offering multilingual guides and cultural experiences to attract Southeast Asian and Japanese tourists [7] - Mianyang is innovating with "cultural + technology" experiences, such as low-altitude flight simulations, to enhance consumer engagement [7] - Cangzhou's unique events, like the "smoky fire show + national trend festival," have become popular on social media, showcasing the city's cultural offerings [8] Group 3: Brand Development and Long-term Strategy - The cities are transitioning from single-point attractions to systematic operations, aiming for long-term brand sustainability rather than short-term spikes in popularity [9][10] - Baotou's approach includes a comprehensive cultural tourism matrix, integrating various activities to maintain visitor interest throughout the year [10] - Taiyuan is refining its cultural assets by offering diverse tourism routes, moving away from traditional models to more engaging experiences [11] - The report emphasizes that sustainable city branding relies on a cohesive strategy that includes content production, urban management, and innovative tourism experiences [12]