在长江上游的四川宜宾屏山县中都镇，2万多亩油菜花陆续盛开。当地以花为媒，发展"赏花经济"，品尝特色美食、花田生态露营等一系列沉浸式项目，带 动游客从"观光打卡"向"深度品游"升级，仅一周吸引游客超6万人次。贵州荔波万亩梅花凌寒绽放，县里通过推出精品梅花展、古典乐器演奏、穿越梅原徒 步赛等特色活动，持续提升游客体验。 做足"冰雪+"文章，冬季文旅消费热潮持续升温。黑龙江不断发展"冰雪+美食""冰雪+康养""冰雪+观光"等多元业态，在哈尔滨冰雪大世界，全新打造的"雪 屋火锅"，吸引了不少游客感受"冰火两重天"的独特氛围，去年12月冰雪大世界开园以来已接待游客近150万人次。吉林大安依托蒸汽机车展，让"工业知识 +冰雪体验"特色玩法成为冬季热门打卡点。河北承德举办多种冰雪赛事，同步推出精品文旅线路和景区酒店优惠，带动餐饮、交通、购物等相关消费。青 海门源县迎来雾凇最佳观赏期，当地串联起雾凇观赏点与周边雪山林海等自然景区，让游客充分领略高原冬日风光，单日最高接待量突破8000人次。 央视网消息（新闻联播）：各地持续升级体验场景和创新特色活动，为冬季文旅消费市场注入活力。 ...

Core Insights - The report highlights the emergence of "internet celebrity potential cities" in China, with Xuzhou ranking first in the 2025 potential city list, followed by Taiyuan, Linyi, Yantai, and Wenzhou, among others [1][2] - These cities have shown significant growth in tourism and consumer activity during the recent May Day holiday, indicating a shift from short-term popularity to sustainable growth strategies [1][5] Group 1: Tourism Performance - Xuzhou experienced a surge in transportation, with 406,700 passengers at the high-speed railway station during the holiday, a year-on-year increase of 14.92%, and air traffic reaching 60,500, up 22.13% [2] - Wenzhou welcomed 5,013,400 tourists, a 23.27% increase, with popular attractions like Yandang Mountain and Nanxi River seeing significant visitor numbers [3] - Mianyang reported 2,272,100 visitors across its A-level tourist sites, a 27.93% increase, generating ticket revenue of 20.75 million yuan, up 23.11% [3] - Cangzhou received 4,049,000 visitors, a 21.34% increase, with 1,242,200 from the Beijing-Tianjin area, highlighting its appeal in the short-distance tourism market [4] - Taiyuan maintained a high visitor count of 6,160,900, with a year-on-year growth of 8.4%, indicating its strong external tourist attraction [4] Group 2: Economic Impact and Consumer Behavior - Xuzhou's retail sector saw sales of approximately 1.032 billion yuan during the holiday, a 5.4% increase, with significant contributions from local shopping districts [6] - Wenzhou is focusing on enhancing inbound tourism by offering multilingual guides and cultural experiences to attract Southeast Asian and Japanese tourists [7] - Mianyang is innovating with "cultural + technology" experiences, such as low-altitude flight simulations, to enhance consumer engagement [7] - Cangzhou's unique events, like the "smoky fire show + national trend festival," have become popular on social media, showcasing the city's cultural offerings [8] Group 3: Brand Development and Long-term Strategy - The cities are transitioning from single-point attractions to systematic operations, aiming for long-term brand sustainability rather than short-term spikes in popularity [9][10] - Baotou's approach includes a comprehensive cultural tourism matrix, integrating various activities to maintain visitor interest throughout the year [10] - Taiyuan is refining its cultural assets by offering diverse tourism routes, moving away from traditional models to more engaging experiences [11] - The report emphasizes that sustainable city branding relies on a cohesive strategy that includes content production, urban management, and innovative tourism experiences [12]