如何将赛事IP深度本土化并培育自有品牌，成为产业界关注的重点。力盛云动(上海)体育科技股份有限 公司(以下简称"力盛体育（002858）")董秘马笑对《证券日报》记者介绍，在体育赛事的产业链中，赛 事的IP确定和赛事运营是体育赛事经济的核心环节，自主IP也意味着可持续的品牌溢价和竞争力。 金秋时节，2025世界赛艇锦标赛在上海青浦挥桨启航，这是这项拥有百年历史的顶级赛事首次在中国举 办。该赛事的策划人梁涵帅对《证券日报》记者表示，今年的比赛创造了多个"第一"：首次增设"混合 双人双桨""混合八人单桨有舵手"等性别融合项目；首次实现残健融合竞技，让残障选手与世界冠军同 水域竞逐等。 10月6日至8日，备受瞩目的上海8小时耐力赛在上海国际赛车场燃情开赛，这也是一项自主体育赛事 IP。 今年"双节"期间，全国各地的体育赛事活动不断，成为"假日经济"中最具爆发力的增长极之一。 在上海，2025上海劳力士大师赛、世界赛艇锦标赛、世界F1H2O摩托艇锦标赛中国上海大奖赛、国际马 文化周、8小时耐力赛等国际顶级赛事密集登场；在北京，中网赛场再现高手对决；在四川，"川超联 赛"火热进行，草根球队掀起全民足球风暴；在海南，环岛 ...

Core Insights - The demand for sports events is driving the professionalization, marketization, and scaling of industries such as competition performance, fitness, leisure, and sports training, leading to an upgrade in industry capabilities and higher requirements in operations, technology, and talent [1][2] - The "ticket economy" is creating a ripple effect, stimulating explosive growth in various consumption sectors, with ticket sales acting as a lever for related consumption, significantly boosting local economies [2] - Despite the rapid growth of the sports event economy, challenges remain, including the inability of some events to maintain lasting impact and the concentration of major events in developed eastern regions, necessitating a focus on sustainable development [3] Industry Development - The value of sports event IP is rapidly increasing, with top events achieving record-high revenues from copyrights and sponsorships, and diversified revenue streams being developed [1] - The influx of external spectators is directly stimulating consumption across the entire chain, including dining, accommodation, tourism, transportation, and shopping, resulting in substantial direct income for local economies [2] - The demand for events is prompting a restructuring and upgrading of the industry chain, with significant growth in orders for construction, security, and equipment related to venue expansion and smart upgrades [2] Cultural and Economic Integration - Emphasizing the importance of cultural roots in enhancing urban attractiveness and competitiveness, local cultural elements are being integrated into sports events to create unique experiences [4] - Cross-industry integration is essential for the prosperity of sports culture and the event economy, with initiatives combining sports with tourism and commerce to create new economic growth points [4] - Coordinated regional development is crucial, requiring innovative mechanisms to bridge gaps between regions and promote differentiated and characteristic event development paths [5]