盛行几年后，边旅游、边拍大片的"旅拍"模式，正在被年轻人抛弃。 近日，据媒体报道，头部旅拍品牌"铂爵旅拍"被指"失联跑路、拖欠消费者费用"，引发广泛关注。尽管铂爵旅拍随后回应称，公司旅拍、跟拍、写真等业 务板块平稳运营，仅因缩减旅拍业务，关停部分门店，但此事仍引发了网友热议。 头部企业的生存存疑，昭示着整个行业的困局。 实际上，近年来，"旅拍"颇为盛行。不过，当旅游景点普遍沦为打卡点，游客挤在密集的人群中机械复制"唐装"、"汉服"，以及各种主题的民族服饰时， 旅行本身就失去了灵魂和意义，剩下更多的是构图和滤镜的焦虑。 尤其是，当花着昂贵的价格，却陷入了拍照的"坑多多"，隐形消费、诱导消费，甚至商家跑路的风险比比皆是，有网友在社交平台表示，"这种精心策划 的消费体验，还不如拿着皱巴巴的地图暴走来得畅快。" 还有消费者直言，"在这场名为'旅行'的大型真人秀里，我们究竟是游客，还是被流量和算法绑架的NPC？"、"彻底对旅拍祛魅，我决定把旅行还给自 己"。 一、被刺的"游客" 小美在云南体验了一次旅拍后，便对旅拍产生了严重的质疑。 2024年暑假，小美一家三口前往云南旅行，途经丽江，被当地民族风写真种草，于是在平台下 ...

对此，7月19日，铂爵旅拍官方发布《关于近期市场传闻的郑重声明》称：受行业内卷等因素影响，"婚纱旅拍业 务成本居高不下，一直处于亏损状态，严重拖累我司跟拍、写真、肖像等其他业务板块，为了优化经营模式，决 策缩减旅拍业务，关停部分亏损门店，并进行组织优化。我司旅拍、跟拍、写真等业务板块平稳运营。" 正值暑期旅拍旺季，知名旅拍品牌"铂爵旅拍"连日来陷入"失联""跑路"的舆论风波中，有关该品牌的售后投诉持 续不断，还有已购但未拍摄的消费者担心后续受影响而发起退款。 公司回应：旅拍业务调整，不接受新单预约拍摄 官方资料显示，铂爵旅拍是中国知名的婚纱摄影和旅行拍摄品牌，总部位于厦门，旅拍目的地覆盖全球112国，主 打中高端市场一站式蜜月旅拍，以"旅行+摄影"的创新模式吸引年轻消费者。但与此同时，该品牌近年来遭遇大量 投诉，主要集中在定金不退、虚假宣传、取消订单后拖延退款、员工欠薪、售后联系不上等方面。 7月18日，网传有关铂爵旅拍一则名为《关于婚纱旅拍业务放假的告知书》引发大量关注。内容提到：为最大限度 降低运营成本，自2025年7月11日至10月31日期间，安排旅拍业务线放淡季假，跟拍、写真肖像业务正常经营，等 待旅 ...

新品略财经 . 来源丨 新品略财经 （ID： nbscaijing ） 作者丨 吴文武 图源丨Midjourney 以下文章来源于新品略财经 ，作者吴文武 洞察商业热点，探究商业本质 昔日风光无限的铂爵旅拍，如今却陷入了暴风眼中，渐渐地被年轻人抛弃了。 暴风眼中的铂爵旅拍 我们关注到，这几天，"铂爵旅拍被指跑路""女子成功预约铂爵旅拍后被拉黑"等话题冲上热搜，让这 家昔日爆火的主打婚纱旅拍的品牌陷入暴风眼中。 据多家媒体报道，近日有多位网友向媒体反映，预订了铂爵旅拍的婚纱摄影，但是现在对接的工作人 员微信不回，电话也不接，官方售后电话也没有人接，铂爵旅拍就像"失联"。 杭州的卢先生说，他是2024年3月，和朋友一起在杭州婚博会上一起预订的铂爵旅拍，当时支付了 3350元的订金，等到今年准备预约拍摄，却发现联系不上任何铂爵旅拍的工作人员，也不知道订金 能不能退。 贵州的王女士日前通过铂爵旅拍某社交平台账号上联系到了客服人员，相比其他人电话都打不通，更 让她生气的是，她联系上了，也提示预约成功，但再次询问什么时候有人联系她时发现被"拉黑"了。 在全国多个城市上演了"失联"，对铂爵旅拍这样的全国知名连锁婚纱摄影旅拍 ...

知名婚纱摄影公司被曝"失联"、"欠薪"有了最新进展！7月18日晚、7月19日，铂爵旅拍连续发布两份公告回应称，为了优化经营模式决策缩减旅拍业务， 关停部分亏损门店，但承诺100%履行所有已确认的拍摄档期，"公司的旅拍、跟拍、写真等业务板块平稳运营。" 铂爵旅拍发布的公告中提供了服务专线，不过南都·湾财社记者拨打该服务专线后，语音却提示"已欠费"，电话无法拨通。该公司小红书官方账号客服， 也并未对记者的留言进行回复。7月19日，厦门市翔安区市场监管局的工作人员接受南都·湾财社记者采访时表示，目前已关注到该事件，并表示收到部分 消费者的投诉，对于后续是否会介入调查和展开相应行动，目前仍在商讨阶段。 铂爵旅拍发布公告承诺 100%履行所有已确认的拍摄档期 7月18日晚，针对近期运营情况及客户服务保障，铂爵旅拍文化集团有限公司在社交平台上发布了最新的公告内容。根据公告内容，铂爵旅拍表示接下来 会分别针对"已预约但未拍摄的客户"和"已完成拍摄但未收到产品的客户"提供相应的服务和保障措施。 7月18日发布的公告内容显示，针对"已预约但未拍摄的客户"，铂爵旅拍承诺所有已确认的拍摄档期将100%得到履行，目前已优先保障拍摄团 ...

Group 1 - The article highlights the trend of personalized graduation attire among Chinese university students, showcasing a shift from traditional academic robes to incorporating cultural elements into their outfits [1][5][6] - Data from e-commerce platforms indicates a significant increase in searches for traditional garments like cloud shoulders and horse-face skirts, with some items seeing over 100% growth compared to previous years [1] - Photography services have adapted to this trend by offering customized packages that include various styles of graduation photos, catering to the diverse preferences of graduates [1][2] Group 2 - The evolution of graduation attire in China has transitioned from simple, uniform clothing to a more diverse expression of personal style, influenced by cultural heritage [5][6] - Experts suggest that the integration of traditional elements into graduation attire reflects a creative transformation of cultural identity and a pursuit of individuality among contemporary youth [6][7] - The balance between maintaining the solemnity of graduation ceremonies and allowing for personal expression in attire is becoming a focal point for future graduation season consumption trends [7]

Group 1 - The graduation travel market is experiencing a surge in demand, with diverse preferences among different segments of travelers, including popular options like social media hotspots and UNESCO heritage tours [1][2] - The peak travel period for graduates is expected to be from June 10 until the start of summer vacation, with high school graduates leading the trend, followed by college students [2][3] - Group travel is a significant trend, with over 70% of hotel bookings in June being for multiple travelers, and nearly 55% of users opting to travel in groups of 2-3 [2][3] Group 2 - The travel preferences of the post-2005 generation show a tendency for shorter decision-making periods and greater autonomy in budget and destination choices, with a willingness to spend on emotional value and personalized experiences [3][4] - Popular travel destinations include UNESCO heritage sites and coastal cities, with Beijing, Xiamen, and various other cities being favored by graduates [4][5] - There is a notable increase in long-term stays in rental apartments and homestays, with a 30% rise in bookings for stays longer than a week, particularly in cities like Dali and Weihai [5] Group 3 - The outbound travel market for graduates is booming, with a significant increase in bookings for destinations with visa-free access, such as Thailand and Singapore, and a 60% rise in overseas hotel reservations [5] - Popular international destinations include Japan, Indonesia, and various European countries, with short-term free travel and long-term group tours being favored by graduates [5]

Core Insights - The graduation travel market is experiencing significant growth, with the peak booking period expected from June 10 until the summer vacation begins [1] - The majority of graduation travelers are high school graduates, particularly those born after 2005, who exhibit a strong desire for personalized and unique travel experiences [1][2] Group 1: Travel Preferences - Short-distance trips are the most popular choice among graduation travelers, accounting for 34% of bookings, while long domestic trips and short international trips represent 26% and 23% respectively [1] - Graduation travelers often prefer to travel with friends or family, with nearly 55% choosing to travel in groups of 2-3, and over 30% opting for solo travel [2] Group 2: Popular Destinations - Popular domestic destinations include major cities such as Shanghai, Beijing, Guangzhou, and Sanya, with attractions like theme parks and cultural venues being favored [2] - For international travel, short free trips and long guided tours are popular, with top destinations including Japan, Indonesia, Malaysia, and Thailand [2] Group 3: Impact of Events - The "Su Super" league has become a significant draw for graduation travelers, with cities like Wuxi and Suzhou seeing a notable increase in bookings during the league's matches [3] - From May 10 to the present, tourism orders in Jiangsu province have increased by nearly 10%, with specific categories like hotel bookings seeing a 99% surge during key events [3]