Core Viewpoint - The article discusses the transition of the company "跳海" from a bar business to a hotel venture, emphasizing the importance of community and social connections in their new business model [1][2][3]. Group 1: Business Transition - The founder, 梁优, has shifted focus from operating bars to establishing hotels, specifically a new brand called "跳海 Living" [3][4]. - The first hotel project is located in Shenzhen, repurposing two buildings previously owned by 万科, with a focus on creating a community-oriented space [4][5]. - The hotel aims to provide a unique experience that blends traditional hotel services with community engagement, targeting a new customer base [5][17]. Group 2: Community Engagement - The hotel design incorporates elements that foster connections among guests and local residents, aiming to create a vibrant social atmosphere [5][12]. - The concept of "公共生活" (public life) is central to the hotel's identity, with plans to offer various community-driven experiences [17][39]. - The hotel will feature local businesses and services, encouraging interaction between guests and the surrounding community [4][39]. Group 3: Pricing and Market Position - The pricing strategy for "跳海 Living" is set at nearly double that of comparable hostels, reflecting the added value of community experiences [25][17]. - The company aims to differentiate itself from traditional hotels by offering a more engaging and less standardized experience [17][38]. - Initial investment costs for the hotel are significantly lower than those of established hotel chains, allowing for a more flexible business model [18][19]. Group 4: Future Plans and Expansion - The company is exploring additional locations in major cities like Beijing, Shanghai, and Hangzhou for future "Living" projects [47]. - The focus will remain on creating spaces that cater to the needs of their target demographic, emphasizing community and social interaction [47][48]. - The company plans to integrate local experiences into their offerings, similar to Airbnb's experience model, to enhance guest engagement [41][39].

Group 1 - The core concept of "跳海Living" is to integrate community-driven experiences into the hospitality sector, contrasting with the standardized approach commonly seen in the industry [2][5][15] - "跳海Living" combines hotel and long-term rental apartments, with a focus on local experiences curated by community members, enhancing guest engagement and satisfaction [2][3][11] - The brand's founder, 梁二狗, emphasizes a "people-first" strategy, where community involvement precedes business establishment, leading to a unique operational model [6][7][11] Group 2 - The opening of "跳海Living" in Shenzhen's 南头古城 marks a significant step in the brand's expansion, leveraging the area's vibrant community and cultural backdrop [2][12] - The brand employs a "双向筛选" mechanism to ensure alignment between tenants and the community, enhancing the living experience while potentially limiting the pool of prospective tenants [11][14] - "跳海Living" aims to maintain a premium pricing strategy, with rental prices ranging from 3600 to 4300, reflecting its focus on a niche market that values community and emotional connections [14][15] Group 3 - The hospitality industry is witnessing a shift towards community-centric models, as seen in "跳海Living," which seeks to create a unique living experience that resonates with modern consumer preferences [15] - The brand's approach to integrating local culture and community feedback into its offerings positions it as a potential leader in the evolving landscape of hospitality and long-term rentals [5][15] - The success of "跳海Living" could influence other brands to adopt similar community-driven strategies, highlighting the importance of emotional connections in the rental market [15]