Core Viewpoint - The company achieved a significant increase in net profit margin, with a year-on-year growth of 45% in Q2 [2]. Financial Performance - In the first half of 2025, the company reported total revenue of 10.52 billion yuan, a decrease of 4.39% year-on-year, primarily due to the divestiture of TMD, which reduced revenue from Grammer North America. The net profit attributable to shareholders reached 150 million yuan, an increase of 189.51% year-on-year [3][10]. - In Q2 2025, the company generated revenue of 5.486 billion yuan, a year-on-year decline of 4.08% but a quarter-on-quarter increase of 9%. The increase was mainly driven by the seating business. The net profit attributable to shareholders was 49 million yuan, up 45% year-on-year but down 53% quarter-on-quarter [3][10]. - The company’s gross profit margin for Q2 2025 was 14.39%, a slight increase of 0.02 percentage points year-on-year, while the net profit margin was 0.89%, up 0.3 percentage points year-on-year [5][17]. Business Development - The passenger car seat business is a significant market with a value of hundreds of billions. The company reported a revenue of 1.984 billion yuan from this segment in the first half of 2025, doubling from 897 million yuan in the same period last year. However, the net profit for this segment was -63 million yuan, compared to -23 million yuan in the previous year [6][27]. - The company has made substantial progress in expanding its production capacity for passenger car seats, with 24 projects currently in hand and global customer orders continuing to grow [28]. Product Innovation - The company is actively expanding its interior business, focusing on new intelligent electric products such as hidden electric air vents and hidden door handles. The revenue from the air vent business in the first half of 2025 was 136 million yuan, while the car refrigerator business saw revenue of approximately 77 million yuan, a significant increase from 22 million yuan in the previous year [8][33]. Market Position - The company is positioned as a leading private seat manufacturer in China, with a strong focus on domestic market penetration and the potential for significant market share growth due to the ongoing trend of domestic substitution in the passenger car seat market [6][30].

Investment Rating - The investment rating for the company is "Outperform the Market" [6][26]. Core Views - The company has experienced significant growth in its seating business, with a doubling of revenue in the passenger car seat segment. The integration of Grammer has led to improved profitability and cost efficiency [3][19]. - The company is expected to benefit from a strong order pipeline in new products such as hidden electric air vents and car refrigerators, which are anticipated to drive future growth [23][25]. - Despite short-term profit impacts from the divestiture of the loss-making subsidiary TMD, the long-term outlook remains positive with expectations of improved overseas business performance [26]. Summary by Sections Financial Performance - In the first half of 2025, the company achieved total revenue of 10.52 billion yuan, a year-on-year decrease of 4.39%, primarily due to reduced income from Grammer North America after the divestiture of TMD. However, net profit attributable to shareholders reached 150 million yuan, up 189.51% year-on-year [8][26]. - The second quarter saw a revenue of 5.486 billion yuan, a 4.08% decline year-on-year but a 9% increase quarter-on-quarter, mainly driven by the seating business. The net profit for Q2 was 49 million yuan, reflecting a 45% year-on-year increase [2][8]. Profitability Metrics - The company's gross margin for Q2 2025 was 14.39%, with a net profit margin of 0.89%, both showing improvements year-on-year. The increase in profitability is attributed to cost reduction and efficiency measures from the Grammer integration [2][11]. - The company has implemented various cost control measures, resulting in a positive profit contribution of approximately 28 million yuan from Grammer in Q2 [8][11]. Business Development - The passenger car seat segment is a significant market with a potential value increase per vehicle from 4,000 yuan to over 10,000 yuan. The company has secured 24 projects for passenger car seats as of July 31, 2025, with ongoing breakthroughs in global customer orders [3][19]. - The company is actively expanding its product offerings in the interior business, including hidden electric air vents and car refrigerators, which have shown substantial revenue growth [23][25]. Future Outlook - The company has revised its profit forecasts downward for 2025 and 2026 due to the impact of divesting TMD but maintains a positive long-term outlook with expected net profits of 590 million yuan, 1.03 billion yuan, and 1.39 billion yuan for 2025, 2026, and 2027, respectively [26][29]. - The company is positioned as a leading player in the domestic seating market, with significant opportunities for domestic substitution in the passenger car seat segment, which is currently dominated by foreign companies [19][22].

Core Viewpoint - Jifeng's seat division is showing significant growth potential, driven by the integration of its subsidiary Grammer and the expansion of its product offerings in the automotive seating market [1][2][3]. Financial Performance - In Q1 2025, Jifeng achieved a revenue of 50.37 billion yuan, a year-on-year decrease of 4.73%, primarily due to the divestment of TMD, which reduced Grammer's North American revenue by 74 million USD. However, net profit reached 1.04 billion yuan, up 447.56% year-on-year, with a non-recurring net profit of 0.89 billion yuan, increasing by 454.08% [2][7]. - The gross margin for Q1 2025 improved by 1.64 percentage points to 16.32%, while the net profit margin rose by 1.70 percentage points to 2.06%, benefiting from cost reduction and efficiency improvements from the Grammer integration [2][13]. Business Development - The seat division launched an employee stock ownership plan, targeting a revenue scale of 5 billion yuan in 2025 and 10 billion yuan in 2026, with net profits of 1.5 billion yuan and 5 billion yuan respectively, reflecting the company's confidence in its profitability [3][19]. - Jifeng delivered 330,000 sets of automotive seats in 2024, generating revenue of 3.11 billion yuan, a significant increase from 655 million yuan in the same period of 2023. The company has secured 21 projects for automotive seats as of February 28, 2025, including a contract with BMW for seat assembly products in Europe [4][22]. Product Expansion - Jifeng is actively expanding its product line, including hidden electric air vents and door handles, with the air vent segment achieving revenue of 405 million yuan in 2024, a 44% increase year-on-year. The company also began generating revenue from car refrigerators, contributing approximately 121 million yuan in 2024 [5][24]. - The automotive seating market presents a significant opportunity for domestic manufacturers, as over 80% of the global market is dominated by major players. Jifeng's entry into the supply chain of new energy vehicle manufacturers positions it well to capture market share [22][24].