文｜消费财眼 在践行绿色消费与循环经济的当下，中国的二手交易市场正迎来前所未有的繁荣。 这一繁荣景象背后，两大头部二手交易平台—阿里旗下的闲鱼与腾讯等投资的转转，却呈现出清晰的分岔。前者持续深耕C2C社区生 态，加码打造一个包罗万象的"青年兴趣集市"；后者则在近期毅然关停了C2C（卖家-买家）"自由市场"业务，全面转向由平台深度质 检、履约的C2B2C（卖家-平台-买家）重模式。 这一"向左走，向右转"的战略分野，标志着国内二手电商从同质化竞争，正式迈入了差异化探索的双寡头格局。 尽管路径各异，但两者都共同面对着行业最核心的拷问。对于转型"官方验"的转转而言，如何在高成本的重资产投入下维持可持续盈 利，并修复过往的信任裂痕，是其必须跨越的关卡。 而月活用户已破2亿的闲鱼，在享受社区生态活力的同时，也长期受困于非标品交易的信任难题，并且正面临集团对其实现盈利的明确 期望，商业化提速与社区氛围的平衡成为一道棘手的难题。 转转和闲鱼不同的两条岔路，实则是对"信任"这一二手交易基石来源的不同定义与实践。 转转：挥刀断"自由"，却入"重"围城 想象一下，你是一位想卖掉旧单反相机的大学生，或是一位想在转转上给孩子淘个平板 ...

Core Viewpoint - Zhuanzhuan, a well-known second-hand trading platform in China, is shifting its business model from C2C to C2B2C, closing its "free market" operations that have been running for ten years, in response to competitive pressures and trust issues in the C2C model [1][2][11]. Summary by Sections Business Model Transition - Zhuanzhuan will gradually shut down its core C2C "free market" business, starting with the closure of personal product posting on September 24, followed by the removal of browsing and purchasing options by September 29, and the final closure of customer service by October 31 [4][5]. - The platform will now focus on C2B2C, where sellers can sell items through recycling, consignment, and listing, with the platform providing official quality inspection services [5][6]. User Impact - The closure of the free market will significantly impact specific user groups, particularly those trading niche items like collectible cards and dolls, who may find it difficult to adapt to the new model [9][11]. - Users have expressed concerns over the higher prices of officially inspected items and the platform's shift towards self-operated sales, making it harder for ordinary sellers to complete transactions [7][11]. Trust and Quality Issues - The C2C model has faced trust challenges, including online fraud and gray market transactions, which the platform struggled to manage effectively [11][12]. - Quality issues in second-hand goods, such as undisclosed defects and counterfeit products, have led to a poor shopping experience for consumers [12][14]. Operational Challenges - The new C2B2C model requires Zhuanzhuan to invest more resources in quality inspection and after-sales service, as the platform will now be directly responsible for these aspects [15][16]. - While the official inspection model aims to enhance trust in transactions, it may also increase operational costs, which could be passed on to consumers, necessitating a balance between cost control and user experience [16].

Core Insights - The second-hand market in China is experiencing significant growth, driven by the release of the iPhone 17 series and the increasing popularity of the official verification service provided by the company [1][2][3] Group 1: Market Performance - The official recovery of iPhone series phones reached a transaction volume exceeding 100 million yuan on the day of the iPhone 17 release, setting a new single-day recovery record [2] - The recovery volume for the iPhone 16 series increased by 609% compared to the same period last year, indicating strong consumer demand [2] - The recovery volume for various categories, including headphones, smartwatches, and gaming accessories, has also seen a doubling in growth [3] Group 2: Service and Strategy - The company has established a robust official verification service, with over 2,500 quality inspectors and nearly 3,000 on-site recovery engineers across more than 1,300 districts and counties in China [4] - The company has introduced after-sales services such as 365-day warranty and seven-day no-reason return policy to enhance user experience and transaction efficiency [4] - The company is shifting its focus towards the C2B2C business model and is gradually phasing out the free market to concentrate on official verification services, aiming to standardize non-standard products for a more reliable user experience [4]