Core Viewpoint - The sixth Global Trends Conference highlighted "new quality consumption" and "enterprise going global," with Mengniu Group sharing its innovative practices for high-quality development amidst industry changes [1] Group 1: R&D Innovation and Industry Upgrade - Mengniu focuses on developing more nutritious products to meet consumer health needs, investing heavily in R&D with a team of 15 academicians and over 100 scientists [2] - The company has established a comprehensive quality management system across the entire supply chain, ensuring product safety and quality, surpassing EU standards in key metrics [4] - Mengniu has developed customized products addressing specific consumer needs, such as lactose intolerance and sports nutrition, launching innovative products like "soft milk" and the "Maisen" sports nutrition brand [4][5] Group 2: Smart Manufacturing and Digital Transformation - Mengniu is leveraging digital and intelligent technologies to reshape its entire supply chain, establishing smart factories and farms [7] - The Ningxia factory was recognized as a "lighthouse factory" by the World Economic Forum, achieving a production capacity of 1 million tons and an annual output value of 10 billion yuan [7] - The Wuhan factory was certified by Forbes as the world's largest single low-temperature yogurt factory, showcasing efficient production and supply chain management [7] Group 3: Sustainable Development Initiatives - Mengniu is committed to a "GREEN" sustainable development strategy, integrating ecological restoration with industry development in its upstream operations [11] - The company has built 37 national-level green factories and two zero-carbon factories, promoting green packaging and waste recycling initiatives [12] - Mengniu has maintained an AA rating in MSCI ESG ratings for three consecutive years, leading the industry in sustainable practices [12]

聚焦"一老一小一全家"：以精准营养回应家庭真实需求 面对这一课题，三只小牛给出的答案是：以"新洞察"驱动"新产品"，围绕"一老一小一家庭"的核心 需求，为全生命周期用户构建精准营养产品矩阵。 针对"全家"营养需求，三只小牛率先洞察到乳糖不耐受群体的饮奶困境，开创"软牛奶"品类，让牛 奶成为全家人都能轻松享受的日常营养来源。三只小牛也被权威机构认证为软牛奶品类开创者、中国软 牛奶行业领导者品牌，印证了品牌在细分赛道中的引领地位。 12月22日，三只小牛在安徽省马鞍山市举办了2026现代牧业·三只小牛新品发布暨营商大会。会 上，两款战略新品正式亮相，标志着品牌从"服务大众营养"向"深耕精准营养"的战略升级迈出关键一 步。现代牧业业务部总经理吕志强出席活动并发表讲话。 一杯牛奶背后的国民健康课题 牛奶富含优质蛋白与钙质，是国民日常膳食的重要营养来源。然而有数据显示，中国人均饮奶量不 足膳食指南推荐量的十分之一，也间接导致钙、维生素D、钾等关键营养素缺口显著。这一差距背后， 折射出两重困境。其一是"不能喝"。中国约有6.6亿人存在乳糖不耐受或疑似乳糖不耐受，饮用普通牛 奶后容易产生腹胀、腹泻等不适，"想喝却不敢喝"成 ...