Core Viewpoint - New Dairy aims to maintain expansion amidst market fluctuations, focusing on revenue and profit growth, with a strategic plan to double net profit margin over five years [2][25]. Revenue and Profit Performance - In 2024, New Dairy reported revenue of 10.665 billion yuan, a year-on-year decline of 2.93%, primarily due to the exclusion of Chongqing New Niu Han Hong Industrial from consolidated revenue [4]. - Liquid milk revenue for New Dairy in 2024 was 9.836 billion yuan, showing a slight increase of 0.83% year-on-year [4]. - In Q1 2025, New Dairy's revenue grew by 0.42% to 2.625 billion yuan, with net profit increasing by 48.46% to 133 million yuan [5]. Market Trends and Competition - The overall dairy market is facing challenges, with Nielsen IQ reporting a 2.7% decline in dairy sales for 2024 [2]. - Major competitors like Yili and Mengniu are experiencing significant declines in liquid milk revenue, with Yili's liquid milk revenue dropping by 12.32% to 75.003 billion yuan in 2024 [2]. - The low-temperature fresh milk market remains relatively stable, with a 0.4% year-on-year growth in 2024, contrasting with a 7.5% decline in overall liquid milk sales [8][9]. Strategic Initiatives - New Dairy's growth is attributed to its focus on the low-temperature fresh milk segment, which has shown resilience and growth potential [8]. - The company has introduced a variety of products, including high-end fresh milk and low-temperature yogurt, with high-end fresh milk achieving double-digit growth in 2024 [16]. - New Dairy is expanding its distribution channels, including over 500 "24-hour fresh milk" stores and partnerships with major retailers like Sam's Club and Hema [17]. Future Directions - New Dairy is exploring new growth avenues, including expanding into the beverage market and enhancing its product offerings [22]. - The company is also considering international expansion, particularly in Southeast Asia, leveraging resources from New Hope Group [24].

Group 1: E-commerce Sales Growth - The "618" shopping festival is projected to reach a total e-commerce sales of 855.6 billion yuan in 2025, marking a year-on-year growth of 15.2% [2] - The duration of this year's "618" event has been extended from May 13 to June 18, compared to last year's May 20 to June 18, which may amplify this year's growth [2] - In May 2025, the total retail sales of consumer goods in China reached 41,326 billion yuan, with a year-on-year growth of 6.4%, driven by the "618" promotions and trade-in subsidies [2] Group 2: Dairy Industry Performance - Yili has increasingly focused on the "618" event, reporting a 12.3% year-on-year growth in user purchases on major e-commerce platforms during this period [5] - Yili's infant nutrition products saw a growth of over 33%, while its adult nutrition products topped the e-commerce sales charts [5] - Despite the growth, Yili's revenue in 2024 was 115.78 billion yuan, down 8.2% year-on-year, with liquid milk revenue declining by 3.1% [9][10] Group 3: Market Trends and Challenges - The overall demand in the dairy industry is contracting, with a 2.7% year-on-year decline in total sales across all channels in 2024 [10] - The infant formula market is shifting towards high-end products, with the ultra-high-end segment growing by 13.3% in early 2025, while other segments are experiencing declines [15] - Major brands like Danone and FrieslandCampina reported significant growth in their high-end infant formula products in 2024, indicating a trend towards premiumization in the market [16] Group 4: Pricing Strategies - Discounts in the infant formula market are limited, with brands like Feihe offering minimal promotions, contrasting sharply with aggressive discounting strategies seen in other sectors [13][14] - The fresh milk market is also experiencing limited discounts, with ongoing price wars among brands, but demand remains stable due to supply chain constraints [19][20]

蒙牛乳业 20250527 摘要 蒙牛乳业收入长期保持增长，虽受外部事件冲击，但新业务拓展有望实 现稳健增长。商誉减值计提曾导致利润波动，但公司现金流稳健，分红 坚挺，显示出较强的财务韧性。 总裁高飞上任后，对蒙牛进行改革调整，短期内渠道趋于平稳。预计调 整完成后，经营效能将提升，收入增速有望回补，经营效率也将提高， 2025 年有望实现双重改善。 中国乳制品行业销量增长平稳，受人口结构和原奶价格下跌影响，出现 量价双跌。原奶价格下跌顺利传导至终端售价，反映出原奶成本占比大 且品质同质化的特点。 液态奶是蒙牛的支柱业务，冰淇淋和奶酪业务是潜在增长点。中粮集团 的控股股东地位提供稳定支持，贝拉米、雅士利等业务单元以及海外布 局为未来增长奠定基础。 城乡消费差异和冷链物流发展为中国乳制品市场带来增长机会。农村居 民收入提升和南方地区西式饮食习惯普及可能驱动奶制品消费量增加。 Q&A 蒙牛乳业的基本情况及其在中国乳制品行业中的地位如何？ 蒙牛乳业是中国乳制品行业的双龙头之一，长期专注于液态奶产品。其主要产 品包括常温液态奶如特仑苏、纯真，以及低温鲜奶每日鲜语等。此外，蒙牛还 通过另一家上市公司妙可蓝多进行业务扩展， ...

Core Viewpoint - Mengniu Dairy is positioned as a leading player in the domestic dairy industry, leveraging its partnership with COFCO Group to drive growth through new product categories and international expansion [1] Company Overview - Mengniu Dairy's revenue composition for 2024 is projected to be 82.40% from liquid milk, 5.84% from ice cream, 3.74% from milk powder, 4.87% from cheese, and 3.15% from other dairy products, indicating a stable performance in its core liquid milk business [1] - The company has established six production bases overseas, contributing to its international business growth, with overseas revenue share increasing since 2019 [1] - Mengniu has over a thousand cooperative farms in China, with daily milk collection exceeding 20,000 tons, ensuring a solid supply chain [3] Industry Trends - The raw milk supply and demand are expected to rebalance, with a 24.53% decline in average raw milk prices from the end of 2021 to July 2023, indicating a potential price stabilization [2] - The industry is witnessing a shift towards high-quality and health-oriented products, with innovations such as low-temperature short-shelf-life milk and sugar-free yogurt gaining traction [2] Product Development and Strategy - Mengniu is expanding its product matrix beyond liquid milk to include fresh milk, cheese, ice cream, and milk powder, with increasing revenue contributions from these categories [3] - The company has implemented a "deep distribution" strategy since 2017, enhancing its penetration in rural markets and improving operational efficiency through digitalization [3] Financial Outlook - The company's net profit margin is relatively high compared to regional dairy companies, with expectations for improved profitability as raw milk prices stabilize and product upgrades continue [4] - Projected net profits for 2025 and 2026 are estimated at 5.08 billion and 5.69 billion respectively, with current PE ratios around 13 times and 12 times, indicating significant upside potential [4]

2025年5月13日，21世纪经济报道记者走访北京市场发现，鲜奶市场价格战进一步加剧。具体来看，在 物美超市，伊利金典高端鲜牛奶19.5一盒780ml，买一赠二；君乐宝悦鲜活19.9一盒1.25l，买一赠一； 蒙牛每日鲜语沙漠有机鲜牛奶24.9一瓶720ml，买一赠一。 在线上亦是类似态势。 21世纪经济报道记者贺泓源、实习生谭伊亭 报道 鲜奶市场价格战继续加剧。 在伊利抖音旗舰店，14瓶金典235ml金典鲜牛奶折后价仅为69.9元；同样在抖音渠道，10瓶光明优倍3.6 鲜奶（280ml）再额外送5个咖啡液价格仅为66.8元；8瓶君乐宝悦鲜活（260ml）售价仅为49.9元。 加剧的价格战背后是，各家均陷入销售压力。 在2024年，伊利液体乳收入750.03亿元，同比下滑12.32%。在2025年一季度，该公司液体乳收入196.40 亿元，同比下滑3.06%。 2024年，蒙牛液态奶收入730.7亿元，同比下滑10.6%。 2024年，主打鲜奶的光明乳业液态奶收入 141.7亿元，同比下滑9.5%。在2025年一季度，该公司液态奶 收入32.92亿元，同比下滑6.32%。2024年，同样主打鲜奶的三元股份液态 ...

Core Viewpoint - The performance gap between national dairy companies and regional dairy companies is widening, with regional companies facing significant pressure to find new differentiation strategies in the market [1][2][3]. Group 1: Performance Trends - In 2023-2024, domestic dairy companies experienced a general decline in performance due to market demand and external factors, but signs of recovery were noted in early 2025 [2]. - Leading dairy companies like Yili achieved a revenue of 32.94 billion yuan in Q1 2025, a year-on-year increase of approximately 1.5%, with a net profit of 4.64 billion yuan, up 24.2% compared to 2024 [2]. - In contrast, regional dairy companies like Tianrun Dairy and Yantang Dairy reported declines in revenue and profits, with Tianrun's revenue dropping by 2.5% to 620 million yuan and a net loss of 73.03 million yuan [2][3]. Group 2: Competitive Landscape - Regional dairy companies are facing increased competition from national players who have expanded into the fresh milk market, which has historically been a differentiating factor for regional firms [3]. - Yili's high-end low-temperature milk revenue grew by over 30% in 2024, while Mengniu's fresh milk brand maintained double-digit growth [3]. - The overall dairy consumption in China is reaching a bottleneck, leading to intensified competition among existing players, particularly affecting regional companies [3][6]. Group 3: Differentiation Strategies - To survive, regional dairy companies must establish new differentiation strategies, as exemplified by New Dairy, which has performed better than its peers by focusing on a 24-hour fresh milk product line [4][5]. - New Dairy's revenue for 2024 was 10.67 billion yuan, with a net profit of 540 million yuan, and its 24-hour fresh milk series has seen significant growth [4][5]. - The company has also emphasized direct-to-consumer (DTC) sales, achieving 6.23 billion yuan in direct sales revenue, accounting for 58.4% of its total revenue [5]. Group 4: Future Outlook - The competitive landscape in the dairy market is expected to remain intense in 2025, with increasing market concentration [6]. - Regional dairy companies that fail to find unique brand positioning and product differentiation may face marginalization or even elimination from the market [6].

Core Viewpoint - The company, New Dairy Industry (002946.SZ), has demonstrated a better market performance than the industry average despite the overall downturn in the dairy sector, particularly through its focus on low-temperature milk products. Group 1: Financial Performance - In 2024, the company's revenue is projected to be 10.665 billion yuan, reflecting a slight decline of 2.93%, while the dairy product segment still achieved a growth of 0.83% [2] - The overall sales of dairy products across all channels fell by 2.7% in the past year, with major competitors like Mengniu (2319.HK) and Yili (600887.SH) experiencing revenue declines exceeding 10% and 12% respectively in their liquid milk segments [4] - New Dairy Industry achieved a net profit of 538 million yuan, marking a year-on-year increase of 24.8%, attributed to a higher proportion of low-temperature milk and declining raw milk costs [4] Group 2: Market Dynamics - The low-temperature milk segment has seen its penetration rate increase from 23% in 2020 to 41% in 2024, with nearly 60% of households in first-tier cities purchasing fresh milk more than twice a week [8] - Over half of New Dairy Industry's revenue comes from low-temperature products, capitalizing on the growth opportunities in this niche market [9] - The company has experienced a rise in gross margin to 28.36%, an increase of 3.8 percentage points over the past four years, driven by a higher proportion of high-margin products [12] Group 3: Competitive Landscape - The low-temperature milk market remains competitive, with no clear leader, as major brands are rapidly expanding their market shares [13] - In the second half of 2024, Guangming (600594.SH) is expected to catch up to Yili in market share, while Mengniu's high-end low-temperature brand "Daily Fresh" is gaining traction through aggressive marketing [14] - Price wars are looming, putting pressure on New Dairy Industry's mid-to-high-end products, as promotional expenses increased by 100 million yuan, while revenue growth for the "24-hour" series slowed from 40% to 15% year-on-year [15] Group 4: Strategic Initiatives - New Dairy Industry has pursued a national expansion strategy through acquisitions, having spent over 3.3 billion yuan on acquisitions since its listing, which has allowed it to operate 15 sub-brands [24][25] - The company is now focusing on "internal growth" and aims for a compound annual growth rate of double digits and a 10% reduction in debt ratio over the next five years [30] - The company plans to enhance operational quality in existing businesses while remaining open to acquisition opportunities, particularly in the growing low-temperature milk markets in second and third-tier cities [31]

每日鲜语世界地球日官宣首款经认证 "全链路减碳有机鲜奶" 治沙植绿：从风沙中孕育"有机奇迹绿洲"，产业链思维塑造高端珍稀鲜奶 随着"减碳"从企业社会责任跃升为食品饮料产业核心命题，乳制品行业正迎来一轮由技术驱动、全链协 同的绿色创新浪潮。 在2025年世界地球日来临之际，高端鲜奶品牌每日鲜语正式宣布，每日鲜语沙漠有机鲜奶通过权威碳 足迹评估与认证，实现年度产品全链路碳足迹下降12%，正式成为品牌首款获得权威认证的全链路减 碳有机鲜奶。这一重要突破标志着每日鲜语在引领乳品行业高质量发展与绿色转型道路上再次迈出坚实 一步。 全链减碳：上中下游全面布局践行绿色高质发展之路 在食品乳业产业供应链日益复杂的今天，实现真正意义上的"全链路减碳"，不仅意味着减少排放，更是 对品牌全生命周期运营能力的严峻考验。 每日鲜语为落实"推进双碳战略落地，进一步打造低碳试点建设"的指示要求，真正做到从牧场到餐桌全 链路减碳。品牌已连续两年对沙漠有机产品开展碳足迹核查，从产品的获取、产生、运输、储存、使用 直至处置阶段，发掘内部全链条减碳机会点。 在上游环节，每日鲜语积极打造绿色牧场，携手高校开展畜牧养殖减污降碳研究，并与合作品牌联动上 ...

4 月 20 日，蒙牛百城马拉松北京站——2025 北京半程马拉松在万众期待中动力开跑。在这条见证无数要强瞬间的热血赛道上，蒙牛集团作为本次赛事的官方战略合作伙伴，秉 持"更多蒙牛牛奶 更多健康动力"的理念，不仅将营养与活力传递给每一位要强跑者，还精心策划了一系列创意活动，用实际行动助力全民健身、共赴健康中国。 燃爆京城：领跑营养跑马新风尚 20日清晨，随着一声清脆的发令枪响，来自全球54个国家和地区的万名要强跑者如潮水般涌出起跑线，在北京天安门的见证下踏上了这场全程21.0975公里的要强之旅。 北京半程马拉松是世界田径联合会标牌赛事、中国田径协会A1类认证赛事。本届赛事以"一城春色半程诗"为主题，由北京市体育局主办，北京市体育竞赛管理和国际交流中心、 北京广播电视台、北京市田径运动协会联合承办。 在这支诠释着要强精神的跑团中，还有一支由媒体组成的"媒体跑团"，这支队伍的加入为北京半马赛事增添了一抹别样的色彩，成为引燃全民跑马激情的"助燃剂"。 全线参与：营养助力要强跑者 "这也太牛了！"随着观众的阵阵惊呼，计时器定格在1小时09分07秒，来自肯尼亚的女子选手苏西.切贝特.切梅内克如离弦之箭冲过终点，打破了 ...

近日，上海犇百年私募基金管理有限公司正式成立，天眼查股权穿透显示，该公司由北京泰擎企业管 理咨询合伙企业(有限合伙)、内蒙古蒙牛乳业(集团)股份有限公司共同持股，上述公司经营范围包含： 私募股权投资基金管理、创业投资基金管理服务。 根据证券时报记者了解，这是蒙牛创投在上海新设立的管理公司，有业内人士分析，新设管理公司以往对 于机构而言更多是为了追求税收优惠，现在情况有所不同，很多地方政府有返投要求，为了募资，机构会 选择重新注册管理公司。蒙牛创投此举或是深化产业链投资、拓展多元化布局、提升资本运作能力的重要 举措。 公开资料显示，内蒙古蒙牛乳业集团股份有限公司（简称：蒙牛、蒙牛乳业），是央企控股上市公司，成 立于1999年。旗下拥有特仑苏、纯甄、冠益乳、优益C、每日鲜语等众多品牌。蒙牛在中国建立了41座生 产基地，在新西兰、印度尼西亚、澳大利亚建有海外生产基地，全球工厂总数达68座。蒙牛的主要业务为 乳制品的生产、加工、销售以及畜牧饲养等。 近日，蒙牛乳业发布盈利预警公告，预计截至2024年12月31日止年度将实现本公司拥有人应占利润约0.5 亿元至2.5亿元，而2023年同期为48.09亿元。由于原奶供需矛 ...