中国银河（601881）证券发布研报称，以新品类为代表的新消费是2025年食品饮料板块的核心投资主线 之一，该行认为这一主线在2026年与未来长期均有望延续，但新品类内部或发生轮动，其中大健康食品 是该行未来重点看好的投资方向。该行认为大健康食品SKU丰富、结构偏长尾，类似于零食板块投资逻 辑，核心在于挑选布局重点品类的上市公司。 该行认为大健康食品SKU丰富、结构偏长尾，类似于零食板块投资逻辑，核心在于挑选布局重点品类的 上市公司。从这一角度出发，该行认为满足"功能场景-价格"黄金三要素的品类容易诞生大单品，建议 关注：1)燕麦，市场规模100亿元，具备低GI特征，价格处于大众价位带，场景上除切入早餐等主食场 景外，能够做零食、健身补能等;2)玉米：市场规模约2000亿元，具备低GI特征，价格亲民，口味接受 度较广，场景上不仅作为主食亦能切入零食;3)核桃：市场规模约800亿元，有益心脑健康，价格在树坚 果中性价比明显，场景从零食拓展到养生场景;4)黑芝麻（000716）：有益于"滋养护发"，口味醇厚，价 格折合1元/袋，场景上除传统冲调场景也可延伸至烘焙甜品、零食等领域;5)运动健康：市场规模约60亿 元 ...

Core Viewpoint - The company emphasizes the importance of keeping pace with market trends and customer needs to maintain its technological and product competitiveness [1] Group 1: R&D Strategy - The company has established three major R&D centers focused on clean health, water health, and lifestyle health [1] - Each R&D center specializes in specific product categories: clean R&D focuses on cleaning appliances, lifestyle R&D on personal care and sports health, and water health R&D on water purification products [1] - The R&D centers conduct demand research, market analysis, new product development, product promotion, and improvements to ensure quality while enabling rapid product development iterations [1]