——麦当劳又涨价了，这一次涨的不多，也不夸张，但就是在你习以为常的菜单上，悄悄加了0.5到1元，而那句官方话是"致力于持续为消费者提供高品质 的餐食和超值的选择"，听起来像安慰，也像借口。 回看过去一年，麦当劳并非首次调整价格，2024年12月外卖模式变更，外送费用从固定9元改为6到9元并新增打包费，表面是降价，里头却藏着新的收费逻 辑——这是典型的转型中的定价游戏，顾客看不见的地方被重构，成本被切块重组，最终谁承担？消费端承担。 今年2月，早餐和开心乐园餐的小幅调整亦曾发生，涨幅0.5元，显然不是一次性的应急，而是常态化的微调，连那被网友戏称为"穷鬼套餐"的1 1随心配仍维 持13.9元起，这点聪明——保留廉价入口，稳住流量与话题，但如果你在套餐里点了"特制"食品，价格又会间接提高，这就是组合定价的艺术，也是微观上 的两面手法。 设问这是谁的胜利？是品牌的胜利，还是习惯的胜利，抑或是利益的胜利？答案都不复杂，都是利益优先，消费者只能在信息不对称中被轻推一步步接受新 常态。 12月15日，这事发生在你我的日常里，巨无霸、双层深海鳕鱼堡、麦香鱼等经典汉堡涨了1元，麦乐鸡、那么大鸡排涨了1元，麦麦脆汁鸡和中份薯条 ...

近日 有网友发现， 麦当劳涨价了， 餐品的价格均有所上调。 涨幅在0.5-1元 记者查询发现，其中巨无霸汉堡价格上涨1元，双层深海鳕鱼堡上涨1元，麦香鱼上涨1元；在小食方 面，麦乐鸡价格上涨1元、那么大鸡排上涨1块、红油添香小酥肉上涨0.5元、麦麦脆汁鸡上涨0.5元、中 份薯条上涨0.5元、脆脆薯条上涨0.5元，玉米杯上涨0.5元，麦旋风和新地上涨0.5元。 麦当劳涨价前后部分餐食价格对比。 图片来源：梨视频 值得注意的是，被网友调侃为"穷鬼套餐"的"1+1随心配"套餐价格并未调整，仍为13.9元起，但其中搭 配不同的单品，出现了1元涨幅的组合方式。 麦当劳"1+1随心配"套餐。图片来源：麦当劳小程序 对此，麦当劳中国方面回应媒体称，"麦当劳致力于持续为消费者提供高品质的餐食和超值的选择。 2025年12月15日起，部分餐品的价格增加0.5到1元。目前，麦当劳正在进行'麦麦农场美食节之十元吃 堡'优惠活动，我们将继续为消费者带来超值美味和便捷服务。" 已多次上调产品价格 这也是自2023年1月以来，麦当劳中国第4次上调产品价格。 2023年1月，麦当劳调整了旗下热门套餐"随心配1+1"的价格，该套餐从原来的1 ...

当日下午，"麦当劳涨价了"迅速登上小红书热点榜第一名，话题阅读量超935万人次。 本文来源：消费者报道 作者：艺术 12月15日上午，大量网友在社交平台发帖称，麦当劳大部分产品价格出现不同程度上涨，迅速引发全网 关注。 根据消费者晒出的订单截图，其中多款早餐卡套餐涨幅在0.3元～1元不等，培根芝士双牛堡、安格斯、 巨无霸等在内的多款经典主食套餐，价格均上涨了1元。小食方面，麦乐鸡、那么大鸡排等小食价格也 同步上调了1元，麦麦脆汁鸡、中份薯条等则上调0.5元。被消费者戏称为穷鬼套餐的"1+1随心配"基础 价格维持13.9元起，但若选择双层吉士堡，则需多加1元。 不只是麦当劳，近年来多家洋快餐品牌也进行了价格调整。2024年12月24日，肯德基中国宣布近两年来 首次对部分产品启动调价，调价平均涨幅为2%，具体调整范围在0.5元至2元不等。 主打经济实惠且多次对外表示"不会涨价"的萨莉亚，也多次上调菜品价格。2024年7月，有消费者反 映，萨莉亚部分菜品涨价，其中牛肝菌鸡肉芝士烤饭从18元涨至20元，金枪鱼沙拉、水果沙拉、鸡胸肉 沙拉等多款沙拉涨价1元。2025年，萨莉亚再次上调部分菜品价格，原价18元的蒜香鸡肉培 ...

Group 1 - McDonald's has increased the prices of several menu items by 0.5 to 1 yuan, including classic burgers and snacks, effective from December 15 [2] - The company reported third-quarter revenue of $7.078 billion, a year-on-year increase of 3%, and a net profit of $2.278 billion, up 1% year-on-year [2] - Fluctuations in the prices of agricultural products such as rice, meat, and vegetables have posed challenges for fast-food companies in cost control and risk management [2] Group 2 - KFC also implemented a price increase on December 24, 2024, marking its first adjustment in two years, with an average increase of 2% and specific adjustments ranging from 0.5 to 2 yuan [3] - The price adjustment by KFC aims to better adapt to market cost changes and ensure sustainable and healthy development of the business [3]

Core Viewpoint - McDonald's has increased the prices of most menu items by 0.5 to 1 yuan, while maintaining the price of the "1+1 Flexible Combo" at 13.9 yuan, which has sparked discussions among consumers [1][2]. Price Adjustments - The price increase affects various items, including classic burgers like the Big Mac and Double Fillet-O-Fish, which have risen by 1 yuan, while some snacks and desserts have seen a 0.5 yuan increase [1][2]. - The "1+1 Flexible Combo" remains at 13.9 yuan, but certain combinations may incur an additional 1 yuan cost due to ingredient price increases [2]. Industry Context - The food supply chain in China has experienced fluctuating costs over the past two years, with a general trend of rising raw material prices, although some categories have seen price reductions [2]. - As a leading chain restaurant, McDonald's is adjusting prices to maintain product quality, which is considered a normal business practice within the industry [2]. Local Development Strategy - McDonald's China has focused on local development, with over 90% of its ingredients sourced locally and nearly 60% of suppliers being domestic [2]. - The CEO of McDonald's China stated that the country has become the fastest-growing market for the company globally, with restaurant numbers tripling to over 7,100 in the past eight years [2]. - The company plans to continue its steady expansion, aiming to open approximately 1,000 new stores annually, with a target of reaching 10,000 stores by 2028 [2].

Group 1 - McDonald's has raised prices on several menu items, including a 1 yuan increase on main burgers and a 0.5 to 1 yuan increase on popular snacks, leading to an overall increase of 3-5 yuan per meal for consumers [1][3] - The "1+1 Flexible Combo" package, popular among price-sensitive consumers, has not seen a price change, but some lower-cost options have been replaced with higher-cost items, resulting in a form of "hidden price increase" [3][6] - The primary reason for the price increase is the rising cost of raw materials, including chicken, beef, cooking oil, and packaging logistics, which have collectively increased by over 8% since the second half of 2024, along with pressures from labor and rent costs [3][6] Group 2 - The timing of the price increase at the end of the year serves to test consumer elasticity and reserve profit margins for the 2026 Spring Festival [6] - Public reaction to the price increase has been mixed, with some consumers joking about the minimal increase while others express concern over the rising cost of meals amid inflation and consumption downgrade [6] - The 1 yuan price increase reflects consumers' appreciation for "certainty in happiness," emphasizing that despite rising prices, the taste of familiar products like the Big Mac should remain unchanged [6]

Core Viewpoint - McDonald's has raised prices on several menu items by 0.5 to 1 yuan, citing the need to maintain high-quality offerings while adapting to market conditions [3]. Summary by Sections Price Adjustments - McDonald's has increased the prices of various items, including classic burgers and snacks, with specific examples such as the Big Mac and Double Fillet-O-Fish seeing a 1 yuan increase [3]. - The price adjustments are part of a broader trend in the fast-food industry, with KFC also raising prices by an average of 2% in late 2024, indicating a response to market cost changes [3]. Financial Performance - McDonald's reported third-quarter revenue of $7.078 billion, reflecting a 3% year-on-year growth, while net profit reached $2.278 billion, up 1% [3]. Market Conditions - The fast-food sector faces challenges due to fluctuations in the prices of agricultural products such as grains, meat, and vegetables, impacting cost control and risk management for companies [3].

Group 1 - McDonald's has increased the prices of most menu items by 0.5 to 1 yuan, including various burgers, snacks, and meal sets, effective from December 15, 2025 [1][3] - The company stated its commitment to providing high-quality meals and value options for consumers, while currently running a promotional event called "Ten Yuan Eat Burger" [1][3] - Specific price increases include a 1 yuan rise for classic burgers like the Big Mac and Double Fillet-O-Fish, while some snacks and desserts have also seen a 0.5 yuan increase [1][3] Group 2 - The "1+1 Flexible Combo," humorously referred to as the "poor man's meal," remains priced at 13.9 yuan, but certain combinations may incur an additional 1 yuan cost due to ingredient price increases [3] - For example, if a customer chooses the Double Cheeseburger in the combo, the total price would rise to 14.9 yuan [3]

Core Viewpoint - McDonald's has increased the prices of various menu items by 0.5 to 1 yuan, affecting multiple burgers, snacks, and meal sets [2][12][14]. Price Changes - The price of the Big Mac has risen by 1 yuan, the Double Filet-O-Fish by 1 yuan, and the McFish by 1 yuan [12]. - In terms of snacks, McNuggets have increased by 1 yuan, the large chicken fillet by 1 yuan, and several other items such as the medium fries and McFlurry have seen a rise of 0.5 yuan [12]. Consumer Reactions - Consumers have expressed disappointment on social media, with comments indicating that the joy of eating at McDonald's has diminished due to the price hikes [14][15]. - The "1+1 Flexible Combo" meal, humorously referred to as the "poor man's meal," has not seen a price increase, remaining at 13.9 yuan, although some combinations have experienced a 1 yuan increase [14].

Group 1 - The core viewpoint of the articles highlights McDonald's third-quarter financial performance, reporting revenue of $7.078 billion, a 3% year-over-year increase, and net profit of $2.278 billion, a 1% year-over-year increase [2] - McDonald's has raised prices on several menu items by 0.5 to 1 yuan, including popular burgers and snacks, effective from December 15 [1] - The company emphasizes its commitment to providing high-quality meals and value options for consumers, while also promoting ongoing promotional activities [1] Group 2 - The fast-food industry faces challenges in cost control and risk management due to price volatility in agricultural products such as rice, meat, and vegetables [3] - Competitor KFC also implemented a price increase at the end of last year, with an average adjustment of 2%, reflecting the need to adapt to market cost changes [3]