邵永丰麻饼
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(新春走基层)浙江柯城:统战赋能非遗工坊 解锁共富密码
Xin Lang Cai Jing· 2026-02-14 11:25
早在2016年,中国"二十四节气——中国人通过观察太阳周年运动而形成的时间知识体系及其实践"列入 联合国教科文组织人类非物质文化遗产代表作名录,源自九华乡妙源村的"九华立春祭"是该项目的社区 代表之一。在此背景下,立春启航共富工坊与国家级非物质文化遗产代表性项目传统面食制作技艺(邵 永丰麻饼制作技艺)跨界相融,在柯城区委统战部的精准赋能下,成为乡村共富的"金钥匙"。 "生产端,我们对接百年非遗的精工品质,销售端,我们直通民营企业的优质客流与网络平台的广阔市 场。村民只管种好原料,实现三方共赢。"妙源村党支部书记舒红飞说,为将资源转化为优势,柯城区 委统战部指导妙源村立足本地立春文化特色和地方特色农业基础,推动村集体与邵永丰麻饼、区网联会 所属网络带货公司深度合作,构建起稳固的"村+企+平台"合作三角。 中新网衢州2月14日电 (张斌 骆泽明)春节临近,在浙江衢州柯城九华乡妙源村立春启航共富工坊,村民 依然在忙碌,做好邵永丰麻饼原料的种植管护与打包工作,保障节日年礼需求。 近年来,柯城区委统战部以资源整合、平台搭建、服务赋能为核心抓手,撬动民营企业、网联会、知联 会等各方统战力量,协同助力立春启航共富工坊发展, ...
年轻人在非遗中“寻味中国年”
Xin Lang Cai Jing· 2026-02-07 19:44
8岁的醒狮传承人林熙悦跟着醒狮国家级非遗代表性传承人赵伟斌舞动狮头,7岁的"英歌小女孩"庄恩琪 与8岁的"萌蛇小将"陈楷铭联袂演绎英歌舞……春节前夕,2026年"非遗贺新春·寻味中国年"主题推广暨 非遗年货购物月活动在广州启幕,来自15个省(区、市)及香港、澳门的130余个非遗代表性项目、60 余名非遗代表性传承人,用一场热闹的非遗赶潮集,回答着那个被反复追问的问题:非遗,要怎样走进 年轻人的心里? 在"非遗赶潮集"的集市上,三大展区各有特色,其中,"寻味中国年"展区最是热闹。各地非遗美食与广 东本土年俗小吃在此汇聚,卤香、酥香、甜香交织在一起,"舌尖上的中国年味"在此起彼伏的吆喝声里 具象化。 各类非遗文创齐聚的"国风潮好物"展区里,手作摆件、国风饰品、新年礼饰琳琅满目。在广州榄雕的摊 位上,榄雕的国家级非遗代表性传承人曾昭鸿与市级非遗代表性传承人曾宪鹏,现场全程展示榄雕创作 过程,让大家沉浸式感受这项非遗技艺的独特魅力与匠心创意。 为了贴合年轻人的喜好与审美,摊位负责人特意带来多款饰品与文创作品,既有还原语文课本经典场景 的《核舟记》复刻品,又有融入马年美好寓意的"稳步向前"挂饰、手串,还有斩获省级创意大 ...
山海协作架“金桥” “柯城味道”入杭城
Xin Lang Cai Jing· 2026-01-29 17:44
Core Insights - The successful delivery of a special agricultural product package from Kecheng District to multiple supermarkets in Hangzhou represents a significant achievement in the integration of the two regions, facilitated by the mountain-sea cooperation mechanism [1][2]. Group 1: Agricultural Product Development - The special package features Kecheng's black pigs, which have been raised for a year on local corn and vegetables, supplemented with probiotics and fermented feed, ensuring quality and safety for consumers [1]. - The successful delivery was made possible by a digital traceability system that monitors every step from production to delivery, enhancing consumer confidence in the product's freshness and safety [1]. Group 2: Market Integration and Collaboration - A collaboration was established between Kecheng and Hangzhou, with officials from Hangzhou's food distribution industry association conducting on-site investigations to understand the local agricultural products better [2]. - The association, which includes over 130 member units with significant annual transaction volumes, plays a crucial role in connecting Kecheng's agricultural products to the broader Yangtze River Delta consumer market [1][2]. Group 3: Future Prospects and Expansion - The opening of the Hangzhou-Qichun high-speed railway has further reduced travel time and improved logistics efficiency, paving the way for more agricultural products from Kecheng to enter the Hangzhou market [3]. - Plans are underway to expand cooperation beyond single products to the entire agricultural supply chain, including feedback mechanisms from the sales end in Hangzhou to the production end in Kecheng, promoting stable income for local farmers [3].
文化观察:从展柜珍品到日常“潮玩” 非遗如何火出圈?
Zhong Guo Xin Wen Wang· 2025-10-06 10:06
Core Insights - The integration of traditional craftsmanship with modern aesthetics in Zhejiang's intangible cultural heritage (ICH) is becoming a norm, as evidenced by the diverse offerings of mooncakes and pastries at the "Zhejiang Goodies" ICH Innovation Center [1] - The collaboration between Wu Fang Zhai and Jiaxing Traditional Chinese Medicine Hospital to create low-sugar rice cake mooncakes highlights the trend of merging culinary delights with health benefits [3] - The transformation of ICH into daily cultural experiences, such as the fish lanterns in Ningbo, showcases the shift from seasonal to everyday cultural products [3] Industry Trends - The current phase of cultural tourism in China emphasizes cultural essence, experiential engagement, and industrial integration, moving beyond mere economic transactions [5] - The "cultural empowerment" of ICH within the tourism sector creates unique selling points, enhancing the appeal of rural and urban areas in a saturated market [5][6] - The demand for ICH has spurred a new generation to engage in its preservation, with consumer spending providing financial support for innovation and protection of these traditional skills [6] Economic Impact - Successful cultural tourism integration is characterized by leveraging core cultural IPs like ICH to attract visitors, thereby boosting related sectors such as dining, accommodation, and retail [6] - Events like the fish lantern parade in Ningbo have demonstrated the potential for cultural experiences to significantly increase local economic activity, with surrounding businesses seeing income double [6] Future Directions - To ensure the sustainability of "ICH+" tourism projects, it is essential to maintain the integrity of traditional techniques while allowing for creative expressions that respect the core of ICH [7] - There is a need for deeper engagement in tourism experiences, moving beyond passive observation to co-creation, and developing regional cultural IPs that encapsulate broader narratives [7]