5月31日，在绿水青山间的四川郎酒生态制曲车间里，随着一声令下，2025郎酒端午制曲生产正式启动。郎酒同步发布了"2025版郎牌郎"及首款现场定制产 品"郎酒庄园·华夏百家姓系列酒"。 据介绍，郎酒恪守传统大曲坤沙"12987"工艺，即以一年为期，端午制曲、重阳下沙、两次投粮、九次蒸煮、八次发酵、七次取酒。其中，在端午前后，小 麦成熟，赤水河流域气温升高，微生物活跃。每年，郎酒都在端午时节开展制曲工作。 四川泸州古蔺县委书记赵源华出席大典并致辞。他表示，郎酒的发展，承载着2万多郎酒人的共同愿望，承载着古蔺县委、县政府和88万老区人民的殷切希 望，承载着重要的发展使命和社会各界的关怀厚望，期盼郎酒能用时间价值、长期主义推动长久发展。 郎酒股份总经理汪博炜致辞 大典仪式上，郎酒股份总经理汪博炜以三个"热"表达了郎酒在品质坚守、产业生态与品牌价值层面的深度思考。他表示，"车间热火朝天"，源于对郎酒工艺 的坚守和品质的追求；"郎酒人赤诚热爱"，根植于郎酒人的职业信仰与企业的长期主义；"庄园热忱邀约"，体现郎酒以"家"为纽带与员工、消费者、合作伙 伴的双向奔赴，让"家" 的概念从生产端延伸至消费端。 2025版郎牌郎升 ...

Core Viewpoint - The annual Duanwu Festival ceremony at Langjiu marks the beginning of the summer harvest and emphasizes the company's commitment to traditional craftsmanship and quality in the production of sauce-flavored liquor [1][5][13]. Group 1: Event Highlights - The 2025 version of Langjiu and the Huaxia Hundred Surnames series were officially launched, enhancing the competitiveness of Langjiu's product matrix [1][16]. - Over 380 special guests, including outstanding employees and their families, were invited to the ceremony, showcasing Langjiu's appreciation for its workforce [2][11]. - The event aimed to strengthen emotional connections between the brand and consumers, emphasizing the importance of human relationships in the liquor industry [3][12]. Group 2: Craftsmanship and Quality - Langjiu adheres to the traditional "12987" craftsmanship process, which includes multiple steps such as grain selection, fermentation, and distillation, reflecting a deep respect for time and tradition [5][8]. - The company focuses on the entire value chain from grain to brewing, ensuring high-quality raw materials and precise control over the fermentation process [8][10]. - Langjiu's production capacity has reached 72,000 tons annually, with a storage capacity of 265,000 tons, adhering to the principle of "storing ten and selling one" to ensure product quality [15]. Group 3: Market Strategy - The upgrade of the Langjiu brand is part of a broader strategy to penetrate the mass market, targeting a price range of 200-300 yuan, which positions it as a high-cost performance product [18][19]. - The launch of the Huaxia Hundred Surnames series aims to simplify the custom liquor market and extend its reach to end consumers, reflecting a trend towards personalized consumer experiences [21][22]. - Langjiu has established a comprehensive product matrix that covers various market segments, from mass market to ultra-high-end products, responding to the evolving consumer demands for diversity and personalization [20].

Core Insights - The core event of the article is the launch of the 2025 Langjiu Duanwu production, highlighting the company's commitment to quality and innovation in the liquor industry [1][2][4] Group 1: Event Overview - The 2025 Langjiu Duanwu production officially commenced on May 31, marking the beginning of a new year of brewing activities [1] - The event adopted a "small yet beautiful" format, focusing on ordinary employees and their families, with over 380 outstanding employees and their friends attending [1][2] - The event featured the launch of the Langjiu Huaxia Hundred Family Surnames series and the 2025 version of Langpai Lang, emphasizing the blend of classic and modern quality [1][5] Group 2: Quality Commitment - Langjiu maintains a rigorous quality control process, adhering to the "Langjiu Sauce Aroma Product Internal Control Standards" to ensure the best quality for every bottle [2] - The company emphasizes a full-process value chain from grain to brewing, showcasing a commitment to traditional craftsmanship combined with modern technology [2][4] Group 3: Cultural and Emotional Connection - The event highlighted the importance of human connection and cultural identity, showcasing the dedication and support of employees' families in the success of the brand [3] - The narrative of the event was centered around the emotional ties and cultural significance of the Langjiu brand, reinforcing the idea that a great brand is built on deep care and respect for people [3] Group 4: Technological Integration - The integration of traditional brewing methods with modern technology was showcased at the Tianbao Feng Packaging Logistics Center, demonstrating the balance between heritage and innovation [4] - Automation and intelligent inspection processes are now in place, allowing workers to focus on equipment health rather than direct packaging, enhancing efficiency [4] Group 5: Brand Philosophy - Langjiu's brand philosophy emphasizes the unwavering commitment to quality and national sentiment while embracing new technologies to enhance consumer service [5] - The launch of the new product lines reflects the brand's dedication to blending classic flavors with contemporary aesthetics, appealing to a wide range of consumers [5] - The company aims to solidify its position in the high-end liquor market, alongside competitors like Moutai, while striving to become a world-class distillery [5]