2月5日，郎酒全国经销商视频会议召开，郎酒股份总经理汪博炜作《强壮稳健挤压增长拼³ 再向前推进一公里》主题讲话。郎酒集团董事长汪俊林出席会 议，郎酒股份常务副总经理、销售公司总经理梅刚主持会议，郎酒全国销售团队、商家伙伴共计7500余人参会。 汪博炜表示，2026年1月以来，随着郎酒品牌年会的召开和近500场渠道伙伴新春联谊会的举办，郎酒携手伙伴客户拼出了1月份出货创历史新高、单日最高 出货2.7亿元的开门红。 同时，汪博炜在大会上回顾了2025年的发展情况，包括出货量、商家数量、郎酒庄园会员数量以及红花郎宴席增长情况等。据了解，郎酒2025年全年经销商 出货量在2024年基础上实现微增长；商家数量增加800+；2025年联盟商共拓展增加近10万家；总开瓶数同比增长18%（未包含光瓶酒数据，青花郎指第五代 青花郎开瓶数）。 目前，郎酒酱香板块形成"郎牌郎、红花郎·10、红花郎·15、青花郎、红运郎"五大战略产品矩阵；浓酱兼香型旗舰产品"龙马郎"也于年内上市，进一步完善 了产品梯队。 来源于浪迹官微 郎酒在宴席市场的表现成为其稳健增长的重要支撑。据全球咨询机构弗若斯特沙利文数据，红花郎在中国宴席市场已连续三年位 ...

郎酒庄园会员数量方面，2025年会员发展数量同比增长44%；开瓶数量方面，总开瓶数同比增长18%（未包含光瓶酒 数据，青花郎指第五代青花郎开瓶数）； 此外，公司逐步完成青花郎、红花郎·15、红花郎·10、郎牌郎产品的市场迭代，完成龙马郎上市。 2月5日，郎酒股份官方公众号发布一月份销售出货创新高的消息。当中披露，汪博炜总经理表示，2026年1月以来， 随着郎酒品牌年会的召开和近500场渠道伙伴新春联谊会推进，郎酒x伙伴x客户合力拼出了1月份出货创历史新高、单 日最高出货2.7亿元的开门红。 在回顾2025年成果时，郎酒方面提到，全年经销商出货量在2024年基础上实现微增长；商家数量、终端门店、宴席数 量、郎酒庄园会员数量与开瓶数量等实现量质齐升。 商家数量2025年进一步推进全国化，商家数量增加800+；终端门店2025年联盟商共拓展增加近10万家；宴席数量方 面，红花郎宴席同比增长73%，兼香宴席同比增长48%。 （企业官方公众号） ...

Core Viewpoint - The annual Duanwu Festival ceremony at Langjiu marks the beginning of the summer harvest and emphasizes the company's commitment to traditional craftsmanship and quality in the production of sauce-flavored liquor [1][5][13]. Group 1: Event Highlights - The 2025 version of Langjiu and the Huaxia Hundred Surnames series were officially launched, enhancing the competitiveness of Langjiu's product matrix [1][16]. - Over 380 special guests, including outstanding employees and their families, were invited to the ceremony, showcasing Langjiu's appreciation for its workforce [2][11]. - The event aimed to strengthen emotional connections between the brand and consumers, emphasizing the importance of human relationships in the liquor industry [3][12]. Group 2: Craftsmanship and Quality - Langjiu adheres to the traditional "12987" craftsmanship process, which includes multiple steps such as grain selection, fermentation, and distillation, reflecting a deep respect for time and tradition [5][8]. - The company focuses on the entire value chain from grain to brewing, ensuring high-quality raw materials and precise control over the fermentation process [8][10]. - Langjiu's production capacity has reached 72,000 tons annually, with a storage capacity of 265,000 tons, adhering to the principle of "storing ten and selling one" to ensure product quality [15]. Group 3: Market Strategy - The upgrade of the Langjiu brand is part of a broader strategy to penetrate the mass market, targeting a price range of 200-300 yuan, which positions it as a high-cost performance product [18][19]. - The launch of the Huaxia Hundred Surnames series aims to simplify the custom liquor market and extend its reach to end consumers, reflecting a trend towards personalized consumer experiences [21][22]. - Langjiu has established a comprehensive product matrix that covers various market segments, from mass market to ultra-high-end products, responding to the evolving consumer demands for diversity and personalization [20].

水皮杂谈 一家之言 兼听则明 偏听则暗 四月春暖，白酒行业也驶入复苏快车道：近日，中信证券研报指出，当前正处于宏观周期调整和白酒自身行业周期调整的过程中，需要企业能 积极寻求新场景、新消费和新模式，相信随着更多龙头企业投入到消费者培育和消费场景营造中，白酒行业有望迎来筑底复苏。 诚如所言，在行业，随着春糖、三品节等系列盛会接连举办，酒业已最先感知到行业的"春江水暖"： 3月25日，2025第五届郎酒庄园三品节颁奖盛典在赤水河左岸郎酒庄园举办，一众"郎酒三品"建设的突出贡献者走至领奖台前，向世界讲述 郎酒的"极致三品"征程。据悉，本次郎酒庄园三品节共设置品质奖、品牌奖、品味奖三大奖项，共有763个团队或个人获奖，他们全部来自在 2024年为郎酒品质、品牌、品味做出突出贡献的社会各界朋友以及郎酒员工。 在山河同春、共同感受酒业复苏暖意之时，三品节连续五年举办，也以持之以恒、多年如一日的顶级战略定力引发行业深度讨论： 2021年，郎酒庄园开创了"郎酒庄园三品节"，旨在鼓励大家为郎酒的三品提升而努力，将品质基因注入郎酒人的血液，如今，已经走到了第 五年。五年实践，印证了郎酒"百年根基"战略的本质：品质的滴水穿石、生态 ...

Group 1 - Luzhou Laojiao's overall product QR code scanning rate has reached 40%, indicating effective digital transformation and inventory management, with positive growth in sales and opening volume during the Spring Festival [1] - The establishment of a consumer data model will enable the company to better understand market demand and optimize products and services, potentially boosting confidence in the liquor industry [1] Group 2 - Wang Bowei announced the upgrade of five strategic products for Langjiu, including the ultra-high-end "Hongyun Lang" and classic "Langpai Lang," reflecting the company's strategy to enhance product matrix and brand value [2] - The product upgrades are expected to improve consumer recognition and optimize product structure, positively impacting the company's market positioning and long-term development [2] - Langjiu's actions may stimulate innovation and upgrades within the liquor sector, promoting a shift towards higher quality and added value [2] Group 3 - Hainan Yedao appointed new executives, Wang Zhiming as the board secretary and Wang Feiyan as the financial director, both bringing extensive management experience [3] - The personnel changes suggest an optimization of the company's governance structure and financial strategy, which may enhance strategic execution and market competitiveness [3]