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咸可颂 VS 甜可颂,谁才是“古希腊掌握酥皮的神”?
东京烘焙职业人· 2025-07-15 05:12
Core Insights - The baking market is currently dominated by three main categories: meal kits, croissants, and toast, with savory flavors becoming increasingly popular among consumers [1] Flavor Trends - The fastest rising flavors in the baking market include savory options such as garlic and sea salt, alongside traditional favorites like butter and chocolate [2] - Consumers are showing a preference for savory croissants, which are now competing with traditional sweet varieties [3][12] Consumer Preferences - There is a notable shift in consumer expectations for croissants, moving beyond traditional flavors to seek more interesting shapes, diverse fillings, and adaptable consumption scenarios [13] - Savory croissants are gaining traction as they align with the trend of high-protein, low-sugar diets, making them suitable for various meal occasions [26][28] Market Dynamics - The rise of savory croissants does not signify the decline of sweet varieties; rather, both can coexist and serve different market needs [16][30] - Sweet croissants are being repositioned in stores to focus on brand perception and social sharing, while savory options are seen as practical and versatile [20][21] Product Innovation - Innovative savory croissant offerings include combinations like ham and cheese, bacon and egg, and various international flavors, appealing to a broader consumer base [10][24][70] - The market is witnessing a blend of sweet and savory options, creating a more robust product structure that caters to diverse consumer preferences [31][33]
【独家专访】挖到宝了!温州炸街级面包店靠着创意法包出圈,连老外都喊 yyds!
东京烘焙职业人· 2025-06-18 01:11
Core Viewpoint - The article highlights the journey of "Linggan Bakery" in Wenzhou, which focuses on healthy, oil-free, and sugar-free French bread, emphasizing the importance of quality and traditional baking methods in a market dominated by pre-made products [2][5][17]. Group 1: Company Background - "Linggan Bakery" has become a pilgrimage site for French bread enthusiasts, offering a menu that includes hard European bread, baguettes, and croissants, all without oil or sugar [2][17]. - The founder, Zhou Jun, has over 20 years of experience in the baking industry, starting from a factory worker to a skilled baker, and has a deep passion for the craft [8][11][12]. Group 2: Business Strategy - Zhou Jun chose to differentiate the bakery by focusing on health-conscious products, despite the market trend favoring soft and sweet breads [17][22]. - The initial investment for the bakery was planned at 200,000 yuan but eventually exceeded 1 million yuan to create a professional and systematic space for healthy European bread [23]. Group 3: Product Development - The bakery uses a self-cultivated yeast that has been maintained for five years, contributing to the unique flavor of their bread [23]. - Zhou Jun emphasizes the importance of local ingredients and has innovated by incorporating local flavors into traditional recipes, such as using local soy sauce and various grains [29][32]. Group 4: Market Reception - Initially, the local consumers were not receptive to the hard, oil-free bread, but Zhou Jun engaged with customers to educate them on the benefits of his products, gradually building a loyal customer base [26][50]. - The bakery's reputation improved significantly after winning the "Best Artistic Bread Award" at the French Bread Festival, which helped local customers recognize the quality of their offerings [39][41]. Group 5: Future Aspirations - Zhou Jun aims to elevate the status of French baking in China, aspiring for a cultural respect similar to that in France, where only certified masters can display national symbols on their uniforms [41]. - The bakery continuously updates its menu, reflecting a commitment to innovation and customer feedback, ensuring that products remain fresh and relevant [43][44].
红果短剧测试“社区”功能,拟向“社交平台”方向发力
Bei Jing Ri Bao Ke Hu Duan· 2025-06-16 10:42
Core Insights - Hongguo Short Drama is testing a new "community" feature to transition from a pure short drama platform to a "content + social" ecosystem [1] - The app has launched a community content incentive program, rewarding users for posting quality content, with 10,000 coins (approximately 1 yuan) for a single post [1] - Monthly active users (MAU) of the Hongguo Short Drama app reached 158 million in December 2024, with a slight increase to 166 million by January 2025 and 173 million by March 2025, indicating a potential slowdown in growth [1] Industry Context - Hongguo is facing competition from established content and social platforms, with major internet companies launching their own short drama initiatives [2] - Baidu has introduced the "Bai Ju Plan" and "Short Drama Star Plan," aiming to produce over 300 premium micro-short dramas with significant budget and resource allocation [2] - Other platforms like Tencent Video and iQIYI are also increasing their investments in short dramas, indicating a competitive landscape [2] - Hongguo's parent company, ByteDance, has previously launched several community apps that did not achieve widespread success, raising questions about Hongguo's ability to create a competitive community ecosystem [2]
【独家专访】豆浆辫子、黑糖桂花...这家“法国评委严选”的面包店把“中式欧包”给玩明白了!
东京烘焙职业人· 2025-06-11 08:30
Core Viewpoint - The article highlights the unique story of "熊叔熊婶面包房," a bakery in Beijing that combines traditional baking techniques with innovative flavors, emphasizing the importance of community and authenticity in the baking industry [3][6][8]. Group 1: Bakery Background - "熊叔熊婶面包房" started as a family hobby, run by a retired couple and their son, who studied baking in France [6][10]. - The bakery's first store opened in 2020, supported by a strong community of early customers who were familiar with the family's baking [16][18]. - The bakery focuses on producing high-quality, traditional French bread, with a particular emphasis on health-conscious options like no-sugar, no-oil bread [21][19]. Group 2: Product Offerings - The product line includes both traditional French bread and innovative items like "豆浆辫子面包," which incorporates local ingredients [35][37]. - The bakery maintains a commitment to quality by using self-cultivated yeast and long fermentation processes, avoiding artificial additives [23][28]. - Recognition at the French Embassy's bread festival highlights the bakery's commitment to quality and authenticity [25][44]. Group 3: Market Positioning - The bakery operates in a competitive market where the popularity of European-style bread is still growing in Beijing compared to Shanghai [18][19]. - The main strategy for customer acquisition relies on word-of-mouth and direct engagement at local markets rather than traditional marketing [49][51]. - The bakery aims to make high-quality bread a part of everyday life rather than a luxury item, promoting a casual approach to enjoying bread [51].
【独家专访】把云南菌子、四川鲜笋塞进法包,还卖爆了?【咸与甜】凭借“在地化”把法包做成了“地域限定”!
东京烘焙职业人· 2025-05-30 06:17
Core Viewpoint - The article highlights the significance of the French Bread Festival in promoting French baking culture in China, particularly through the success of the bakery "Salé&Sucré" in Chengdu, which has gained recognition for its authentic French bread offerings [1][24][30]. Group 1: French Bread Festival - The French Bread Festival, also known as "La Fête du Pain," is celebrated annually in France to honor the patron saint of bakers, Saint Honoré, and has been introduced to China since 2010 [1]. - The festival serves as a cultural bridge between French and Chinese culinary traditions, showcasing popular brands and renowned bakers [1][32]. Group 2: Salé&Sucré Bakery - Salé&Sucré, founded by Wang Zhihao, has transformed from a small workshop in a residential building to a landmark for European bread in Chengdu, despite initial challenges in market acceptance [3][5]. - The bakery's unique offerings, such as the 200-year-old sourdough baguette and specialty ciabatta, have garnered attention from influential figures, leading to a surge in orders [3][7]. Group 3: Market Adaptation and Innovation - Wang Zhihao's experience in the baking industry, including training in France, has shaped his approach to creating authentic yet locally adapted European bread [5][11]. - The COVID-19 pandemic shifted consumer preferences towards healthier options, allowing low-oil, low-sugar European bread to gain popularity [8][9]. Group 4: Product Development - Salé&Sucré's product lineup includes a variety of European breads, with a focus on innovative flavors that incorporate local ingredients, such as matsutake and rose cloud ham [14][20]. - The bakery emphasizes the importance of using high-quality ingredients and unique processing techniques to enhance flavor and create memorable products [16][29]. Group 5: Recognition and Future Plans - The bakery has received accolades at the French Bread Festival, which serves as an official endorsement of its quality and authenticity [24][30]. - Wang Zhihao aims to continue participating in the festival and explore more possibilities for blending local ingredients with traditional French baking techniques [32][36].
面包5.8元起!海底捞要当“烘焙界小米”?
FBIF食品饮料创新· 2025-05-13 00:35
Core Viewpoint - The article discusses the recent launch of Haidilao's bakery brand "拾㧚耍·SCHWASUA" in Hangzhou, exploring its potential success in the competitive bakery market, characterized by short brand replacement cycles and a focus on affordability and quality [1][10]. Summary by Sections Brand Launch and Initial Performance - Haidilao's bakery brand "拾㧚耍" opened in Hangzhou and has maintained high customer interest since its launch during the May Day holiday, with some popular products selling out by 11 AM [2][5]. Product Offering and Pricing Strategy - The bakery emphasizes affordability, with many products priced below 10 yuan, including a 5.8 yuan rye cranberry bread and a 6.8 yuan white sesame sea salt roll. The average customer spending is reported to be over 10 yuan [6][7]. - The product range includes over 50 types of baked goods, featuring both traditional items like baguettes and innovative flavors such as "West Lake Longjing" bread. The coffee bread has been particularly popular, selling over 200 units daily [7]. Store Design and Customer Engagement - The store features a minimalist black and gold design, with a unique circular glass display for products and interactive elements like a lottery machine for customer engagement. There is also an outdoor dining area accommodating 30-40 customers [8]. Market Context and Competitive Landscape - The bakery market is highly competitive, with rapid brand turnover. Examples include brands like "熊猫不走" and "虎头局·渣打饼行," which experienced quick rises and falls within a few years [11][12]. - New entrants focusing on high cost-performance ratios, such as 2 yuan bakeries, are emerging, while established brands like "石头先生的烤炉" are expanding into major cities [13][16]. Haidilao's Strategic Positioning - Haidilao's entry into the bakery sector represents a significant strategic move, combining elements of both affordable and premium bakery offerings. This dual approach aims to attract a broad customer base while maintaining a focus on quality [10][18].
面包5.8元起,海底捞要当“烘焙界小米”?
Xin Lang Cai Jing· 2025-05-09 03:20
Group 1 - Haidilao's bakery brand "拾 耍·SCHWASUA" has officially opened in Hangzhou, attracting high customer traffic since its launch during the May Day holiday, with some popular products selling out by 11 AM [1][3] - The bakery offers a variety of products with prices starting at 5.8 yuan, positioning itself as a cost-effective option, with many items priced under 10 yuan, leading to positive consumer feedback on its affordability [1][4] - The store features over 50 types of baked goods, including popular items like coffee bread, which sells over 200 units daily, often running out of stock [3][4] Group 2 - The store's design adopts a minimalist black and gold theme, with a unique circular glass display for products and interactive elements like a lottery machine to engage customers [4][6] - The bakery market is highly competitive, with a rapid turnover of brands; recent examples include the rise and fall of brands like 熊猫不走 and 虎头局·渣打饼行, highlighting the volatility in the sector [8][9] - Haidilao's entry into the bakery market combines elements of both affordable and premium offerings, aiming to explore a new business model that emphasizes quality while maintaining low prices [11][13]
35元天价面包重返北上广 消费者排队抢购成奇观
Sou Hu Cai Jing· 2025-05-04 15:31
Group 1 - The phenomenon of high-priced bread is creating a buying frenzy in major cities like Shanghai, Beijing, and Guangzhou, with consumers willing to wait in long lines for artisan products priced from 35 yuan [1][3] - High-priced bakeries typically feature open kitchens, emphasize imported ingredients and traditional methods, and offer limited daily flavors, with production costs estimated to be under 15 yuan per item despite premium ingredients [3][4] - The rise in demand for high-priced bread is attributed to a shift in consumer preferences towards quality ingredients and health consciousness, with a reported 17% year-on-year increase in per capita consumption of baked goods in China [3][4] Group 2 - Market opinions are divided, with some nutritionists supporting the value of premium bread due to its lack of trans fats, while others criticize the pricing as inflated based on branding rather than ingredient quality [4][5] - Some businesses are employing psychological pricing strategies, such as increasing prices significantly for modified products, and using scarcity tactics to create a sense of urgency among consumers [4][6] - The ongoing "bread war" is seen as a reflection of the transformation in China's consumer market, with a potential industry shakeout expected as only brands that genuinely convert premium pricing into product value are likely to survive [6]
面包店“剩菜盲盒”暴打网红烘焙店
东京烘焙职业人· 2025-04-25 07:23
以下文章来源于新消费101 ,作者考拉是只鹿 新消费101 . 《商业评论》出品,原新零售商业评论,用深度案例、前沿观点,和你一起探索新零售的1001种可能。 作者:考拉是只鹿 | 编辑:小鱼 "谁会和钱过不去呢? " 好文3668字 | 6分钟阅读 图源自 电影《幸福的面包》 " 下午 5 点抢 ' 剩菜盲盒 ' ,比抢演唱会门票还拼。 " 这是 " 面包脑袋 " 的 Ruby 最近生活的真实写照,甚至为此每天都按时设起了闹钟。 走进上海某网红路上的某网红烘焙店,货架上 " 日本进口面粉 "" 法国百年酵母 " 的标签与价签交 相辉映: 18 元一个海盐卷; 28 元一个贝果; 38 元一个水果挞 ……Ruby 的耳边仿佛响起了 《价格刺客狂想曲》。 网红面包的价值究竟有几许? 曾几何时, Ruby 也沉迷于小红书上的网红烘焙店无法自拔,甚至还煞有介事地将其价值分成三个 层面:一是食物本身的价值;二是颜值带来的情绪价值;三是网红属性赋予的社交价值。 Ruby 不是一个人在战斗。 小红书上,网友们纷纷自行发起了 # 剩菜盲盒生存挑战 # ,面包成了其中的主力军: "15 元任选 5 个,开出口蘑芝士包算你赢 ...
【独家专访】听说这里有法国总统都爱的同款面包?正本原凭借法式经典风味征服“中国胃”!
东京烘焙职业人· 2025-04-22 06:13
在对面包格外尊重的国度法国,有一个专为面包而设的节日——法国面包节,也称为"La Fête du Pain",热爱面包的法国人每年都会为纪念面包守护神圣多诺黑(Saint Honoré)举办庆祝 活动。从经典的法棍到别致的花式面包,每一种面包都诉说着一个关于技艺、风味和生活哲学 的故事。 Le Grenier a Pain于1998年创立于巴黎,由法国著名烘焙大师 Michel Galloyer 所创立,距今已经营 20多年,并在日本、迪拜、肯尼亚、俄罗斯、中国等国家设立门店。 Le Grenier a Pain是法国最棒的传统手工面包品牌之一,他们的招牌法棍曾两次获得法国面包大赛的 冠军,还曾是法国总统府邸爱丽舍宫的面包供应商。2018年Le Grenier a Pain在中国北京王府中环开 设第一家门店,并取了中文品牌名称正本原。也标志着这个拥有 "法国最佳法棍" 殊荣的品牌正式开 启东方之旅。 正如中文品牌名字的字面含义,正本原多年来一直致力于传递原汁原味的法式风味,参加法国面包节 来传播法式烘焙文化,用新鲜、质朴的麦香征服"中国胃"。同时也在努力的融入中国的饮食文化,赋 予面包更多层次的风味表达。 " ...