以下文章来源于餐饮O2O ，作者专注餐饮业创新的 餐饮O2O . 餐饮O2O是中国专注餐饮产业链新媒体，每天分享餐饮产业上下游新鲜资讯+干货案例，以媒体为入口，为餐饮业提供咨询培训、投融资、供应链、开店 选址、创业加盟等行业深度服务。 从 山野火锅 在城市商圈掀起排队热潮，到 山野烧烤 用沙姜与牛肉的碰撞征服年轻人味蕾；从 山野菜馆 里长白山的鲜笋炖进酸汤鱼，到 山谷咖啡馆 的藤 编吊灯下飘出云南小粒咖啡的醇香...... " 山野系 " 餐饮正以破竹之势重构着消费场景的边界。 01 ■ "山野风"正在刮向其他品类 从去年起，山野火锅就彻底火了起来，不少连锁品牌都在加速扩店。 就拿 三出山 来说， 2023 - 2025 年期间，其门店数量大幅增加， 2024 年一年就新开了 10 家门店，如今在多地已经拥有 20 家 门店了。 在这些品牌的带动下， 山野 + 火锅成为了热门模式 ，在社交媒体上的热度不断攀升。 小红书上，关于山野火锅的笔记数量超过了 十万 ；抖音上，相关内容的播放量也突破了 一亿 。 随着山野火锅模式的持续走红， " 山野 +" 风也开始吹向其他品类 。 最近， 山野烧烤 就成了年轻人的新宠 ...

小红书上，关于山野火锅的笔记数量超过了十万；抖音上，相关内容的播放量也突破了一亿。 随着山野火锅模式的持续走红，"山野 +" 风也开始吹向其他品类。 最近，山野烧烤就成了年轻人的新宠，像柳真真贵州烤肉、小泡熊云岭烤肉自助、冷遇见暖融合烤肉、山暖暖自助烤肉等充满山野气息的品牌也纷纷涌 现。 这些品牌在门店装修上很有特色，会在店内引入山林、石头、树木等元素，让人仿佛置身于山林之中。 从山野火锅在城市商圈掀起排队热潮，到山野烧烤用沙姜与牛肉的碰撞征服年轻人味蕾；从山野菜馆里长白山的鲜笋炖进酸汤鱼，到山谷咖啡馆的藤编吊 灯下飘出云南小粒咖啡的醇香...... "山野系" 餐饮正以破竹之势重构着消费场景的边界。 01 "山野风"正在刮向其他品类 从去年起，山野火锅就彻底火了起来，不少连锁品牌都在加速扩店。 就拿三出山来说，2023 - 2025 年期间，其门店数量大幅增加，2024 年一年就新开了 10 家门店，如今在多地已经拥有 20 家门店了。 在这些品牌的带动下，山野 + 火锅成为了热门模式，在社交媒体上的热度不断攀升。 比如冷遇见暖融合烤肉，作为郑州首家山系融合烤肉店，店内环境充满了松弛感，就像在山谷里的小庭院 ...

Group 1 - The construction of the Benhuan-Kuan Expressway is in its final stages and is expected to be completed by the end of September, significantly enhancing connectivity in Northeast China's eastern cities [1] - The expressway will reduce travel time from Wudian to Shenyang to 1.5 hours, and from Dandong to Changchun and Harbin to 4 hours and 6 hours respectively, becoming a core passage for the region [1] - The completion of the expressway is anticipated to boost industrial aggregation, talent attraction, tourism development, and regional cooperation in Dandong, contributing significantly to the socio-economic development of Northeast China's eastern cities [1] Group 2 - The opening of the expressway is expected to increase out-of-province tourist flow by over 30%, facilitating a "micro-vacation" model for weekend travelers [2] - The logistics efficiency is projected to improve by over 50%, with transportation costs expected to decrease by 30%, benefiting local businesses such as the Liaoning Northern Mountain Qi Biological Technology Co., Ltd [2] - Local agricultural products, including edible fungi and wild vegetables, will have accelerated distribution channels to major markets like Shenyang, Changchun, and the Beijing-Tianjin-Hebei region, enhancing their market competitiveness [2]

夏天正是山野菜生长的季节。一大早，江树启将300余斤山野菜装上小卡车，运到3公里外的索博日嘎为 农服务公司。当天的这批山野菜，经挑选上秤，他赚了1000多元。 这几天送菜的农牧民一天比一天多，他们来自周边20个嘎查村。负责收菜的刘向阳是索博日嘎为农服务 公司的负责人，平时为周边农牧民提供农牧业生产相关的社会化服务。 刘向阳告诉记者，他曾在北京打工多年，于2016年返乡创业。山野菜是他去年新发现的商机。业务高峰 期，他最多一天收了近5000斤山野菜。 内蒙古自治区赤峰市巴林右旗索博日嘎镇位于赛罕乌拉国家级自然保护区边缘处。这里全年全境禁牧， 气候较寒冷，但雨量充沛，生态环境优美，山野菜资源非常丰富。 中新网赤峰6月11日电题：靠山吃山，赛罕乌拉山脚下兴起山野菜经济 中新网记者奥蓝 这几天正是哈拉海生长的季节，仅一上午就加工了1500斤，800平方米的车间中飘着独特又浓郁的野菜 香气。刘向阳整天泡在生产线上当工人，调试设备，观察生产进度。 "加热温度稳定在92摄氏度，野菜一共要清洗5遍，真空包装之前外包装还要消毒……"刘向阳告诉记 者，生产流程的卫生管理是食品安全的重要一环。"这样，才不辜负这么好的山野菜。" 冯 ...

在消费分级与理性回归并行的2025年，一种以"野菜自助"为核心的新模式正在快速崛起——陈氏人家豆米火锅12.9元套餐登顶区域热门榜、王奋斗酸汤火锅 推出18元野菜自助成为网友推荐必点……这些案例揭示着一个共同逻辑：高性价比模型+乡土情怀赋能，正在重构下沉市场的火锅消费密码。 当传统火锅品牌还在为牛肉卷成本波动焦虑时，野菜自助模式已悄然建立起成本护城河。以陈氏人家豆米火锅为例，其12.9元野菜自助套餐包含十几种不限 量时令野菜，成本结构显示：野菜采购价仅为普通蔬菜的1/3，毛利率却高达60%-80%。这种盈利模型，源于野菜产业的三大特性。 首先是供应链扁平化。通过在云南、贵州等地建立野菜种植基地合作，通过冷链物流将冰草、紫贝菜等多种野菜直送门店。其次是高附加值溢价，野菜自 带"天然""健康"标签，在大众点评用户评价中，"新鲜""营养""儿时味道"等关键词出现频率高达65%，消费者愿意为情感价值支付溢价。同时相较于传统蔬 菜，野菜还有生长周期短、耐储存等优势。 王奋斗酸汤火锅的18元野菜自助，表面看是价格战，实则是精准的价格锚点设计。通过对比其正价菜品，18元野菜自助形成强烈反差，让消费者产生"占便 宜"的心理暗 ...

八方宾朋汇冰城，共赴经贸新盛宴。5月17日，第三十四届哈尔滨国际经济贸易洽谈会（哈洽会）在哈尔滨国际会展中心举办，双鸭山市饶河县由往年的申 请参展变为受邀参展。 展会期间，饶河以招商推介为"窗口"、电商直播销售为"亮点"，全景式展现禀赋独特的资源沃土、政策优厚的投资环境与通关便捷的开放高地，多维度诠 释"蜜都饶河"的生态魅力。 饶河县电商直播展区（杨启坤 摄） 饶河县展厅以"现代科技融合产业创新"为设计理念，科技感拉满，空间敞亮。整个展厅围绕"电商经济"展开，以"三产融合、联农带农"为核心，将饶河县优 质农林产品从田间到市场的全过程成果都展示了出来。 饶河县百余件特色文创展品和优质农林产品分别在黑龙江省创意设计展厅、双鸭山市展厅和饶河展厅惊艳亮相。 电商潮涌 人气爆棚激荡哈洽 "我给大家介绍一下这款产品，这是我们饶河县东北黑蜂椴树蜜，产自《乌苏里船歌》诞生地——饶河县……" 展厅之大 独特魅力亮点纷呈 在主会场共享大厅B展区入口，展厅面积达450平方米，是历次参展面积最大、位置最优的电商直播展区。 "直播达人"团队现场直播带货（杨启坤 摄） 哈洽会期间，在饶河县展区，拥有网络千万粉丝的主播卢小开等5个"直播达 ...

Core Insights - The trend of foraging for wild vegetables is gaining popularity among urban residents as a new form of leisure and social activity, particularly during holidays [3][4][6] - This trend is transforming wild vegetables into attractive cultural tourism resources, leading to the development of unique tourism packages that combine wild vegetable picking with local culinary experiences [4][6] Group 1: Consumer Behavior - A significant number of urban dwellers are opting for "wild vegetable foraging trips" to escape crowded tourist spots, indicating a shift in leisure preferences [3] - Social media platforms are playing a crucial role in promoting wild vegetable foraging, with topics like "Jilin Wild Vegetable Guide" trending and users sharing their experiences and tips [3] - Younger generations, particularly those from the "Z generation," are actively participating in these activities, often forming groups to enhance their foraging experience [3] Group 2: Economic Opportunities - Rural areas are recognizing the economic potential of wild vegetables, integrating them into agritourism and local cultural experiences, such as "wild vegetable picking + farmhouse meals" [4][6] - Businesses are experiencing high demand for wild vegetable-based dishes, with some establishments reporting fully booked orders for special wild vegetable meals [6] - Events like the wild vegetable food culture tourism season in Changchun and the establishment of wild vegetable markets at local fairs are further promoting this trend [6] Group 3: Cultural Significance - The practice of foraging for wild vegetables is being redefined as a new social bond and cultural phenomenon, reflecting a growing desire for "nature therapy" among urban populations [4][6] - The resurgence of interest in wild vegetable foraging is seen as a way to reconnect with nature and traditional practices, bridging cultural gaps between urban and rural communities [4][6]

Group 1: Wild Vegetable Economy - The trend of "wild vegetable picking" has gained popularity among young people, transforming from a niche hobby to a mainstream leisure activity [1][2] - The hashtag 挖野菜 (wild vegetable picking) has garnered over 200 million views on social media platforms, indicating a growing interest in this activity [2] - The wild vegetable economy is driving the development of related industries, with sales of picking tools and "wild vegetable gadgets" seeing significant increases, with some sellers earning up to 100,000 yuan per month [2] Group 2: Camping Economy - The camping trend has led to a surge in demand for portable power sources, with companies developing smaller yet more powerful mobile power supplies to cater to young people's lightweight travel needs [3] - The camping economy is projected to reach a core market size of 248.32 billion yuan in China this year, contributing to a total market scale of 1.44 trillion yuan [3] - New camping experiences are emerging, such as "camping + educational activities" and "camping + music festivals," attracting more participants to outdoor activities [2] Group 3: Young Consumer Trends - Young people's small demands are driving significant market changes, with businesses responding by creating innovative products and services that cater to these new trends [4] - The first quarter of this year saw China's economic growth rate reach 5.4%, with retail sales of consumer goods increasing by 4.6% year-on-year, indicating a recovery in consumer spending [4] Group 4: Pet Economy - The intersection of camping and pet ownership is creating new consumption patterns, with young people increasingly taking their pets on camping trips [6] - The pet economy is projected to exceed 300 billion yuan in the urban market by 2024, with young consumers being the primary drivers of this growth [6] Group 5: Cultural Consumption - The rise of domestic IPs, such as the "谷子" (millet) trend, reflects a growing cultural confidence among young people, with sales on second-hand platforms skyrocketing [7] - The success of local industries, such as the pet product market in Wenzhou, demonstrates how addressing young people's needs can lead to regional economic revitalization [7] Group 6: Hanfu Industry - The Hanfu industry in Cao County has become a billion-yuan market, accounting for over 50% of the national market share, showcasing the potential for cultural products to drive economic growth [8] - Various new consumer trends, including Hanfu, camping, and wild vegetable picking, are collectively transforming the market landscape and promoting higher quality development [8]

Group 1 - The core viewpoint of the article highlights the rising trend of wild vegetables among young consumers, indicating a shift in dietary preferences towards healthier, seasonal options [1][19]. - Sales data shows that spring vegetables have seen significant growth, with a 103% year-on-year increase and a 55% month-on-month increase in transaction volume [2]. - The introduction of nearly 50 seasonal vegetables by Hema, including well-known varieties and unique products, reflects the growing interest in wild vegetables [3]. Group 2 - The restaurant industry is responding to the demand for spring vegetables, with a 470% year-on-year increase in the number of dining merchants offering "spring vegetable" sets on Meituan [5]. - Various hotpot chains are competing to incorporate spring vegetables into their menus, showcasing innovative dishes that highlight seasonal ingredients [6][7]. - The popularity of wild vegetable hotpots is evident, with significant social media engagement, as the topic has garnered over 89 million views on Douyin [12]. Group 3 - The surge in interest for wild vegetables is linked to the rise of local cuisine and the exploration of unique food experiences by consumers, particularly during the Qingming holiday [20]. - The rich variety of edible wild vegetables in regions like Guizhou and Yunnan, along with the cultural significance of consuming these ingredients, contributes to their growing popularity [21]. - Seasonal offerings of wild vegetables not only attract customers but also enhance restaurant profitability, with some establishments reporting a 27% increase in profit margins from spring menus [25]. Group 4 - The trend of "foraging" for wild vegetables has become a new social activity among young people, leading to increased outdoor engagement and a rise in related dining experiences [27][28]. - The demand for fresh and healthy ingredients aligns with broader consumer trends, as evidenced by the rising prices and popularity of spring vegetables like Chinese toon [30]. - The restaurant industry must innovate continuously to capitalize on the wild vegetable trend, as it presents a unique opportunity for attracting customers and enhancing brand visibility [31][32].

以下文章来源于表外表里 ，作者洞见数据研究院 表外表里 . 洞见数据研究院 将投中网设为"星标⭐"，第一时间收获最新推送 年轻人又找到了新的"灵魂保养方式"。 作者丨陈梓洁 编辑丨 付晓玲 曹宾玲 来源丨表外表里 保时捷、路虎......目之所及的豪车含量，让阿乐恍惚自己不是被堵在佘山公园的门口，而是置身在某 个车展。 他知道，这里面有不少人跟自己一样，是来"打野"的——作为网上公认的上海挖野菜圣地，最近每到 周末，佘山公园都被驱车来寻找野趣的摩登青年包围。 甚至以精致、时髦闻名的沪上年轻人，还是最早发起、最全情投入的那一波——武康路Citywalk不香 了，外滩bistro、淮海中路咖啡厅也不再是Date首选，魔都年轻一代吻上了崇明岛的野菜坡。 他们身着时尚休闲服，手持小巧的园艺铲，在草丛间寻觅野菜的踪迹，挖累了便支起便携桌椅，泡上 一壶咖啡，混着青草的清香，饮下别具一格的春日风味。 小红书上，"上海挖野菜地方"话题已累积3万多篇秀照笔记；甚至"大佬"带队、单价98-198元不等的 付费组团野采，也应运而生。 显然，继在露营、徒步、路亚等活动之后，年轻人又找到了新的"灵魂保养方式"。 不是露营去不起 而是挖 ...