新汽车生态合作，报名中国版CES！ 撰文 | 王 菁 编辑 | 黄 大 路 设计 | 甄 尤 美 汽车营销越来越难做，越来越走火入魔，中国汽车营销人到底应该怎么办？ 中国汽车营销奖——金轩奖评审委员会的答案很简单，就是"以用户为中心"，一如产品本身要"以用户为中心"一样。 为此，从第十二届评选开始，金轩奖启用全新LOGO。 "金轩奖原来的LOGO像金戒指，也像花环，现在营销、产品都要以用户为中心，新LOGO体现了这一点。" 2025年11月20日上午，在广州威斯汀酒店举行的第十二届金轩奖启动仪式上，金轩奖执委会主任、评审委员会副主席、轩辕矩阵CEO贾可博士如 此解释。 金轩奖新LOGO实际上源自益轩奖LOGO。益轩奖是可持续发展奖项，它的LOGO体现的就是以人为本。整体造型如宝塔层层向上，象征着只有以 人为本才能有远大前程。 贾可认为，以人为本就是以用户为中心，加之金轩奖早已经把益轩奖内容包含在内，所以此次金轩奖借用原来益轩奖LOGO，本质上属于一脉相 承。 金轩奖自2014年诞生以来，与轩辕矩阵旗下聚焦整车的轩辕奖、关注零部件的铃轩奖协同，构建了汽车全产业链专业、公正和独立的评价体系， 以更好推动中国汽车向 ...

Core Viewpoint - The automotive industry is currently facing intense competition, likened to a sprint rather than a marathon, necessitating decisive actions and strategic planning to navigate challenges and opportunities [5][7][9]. Group 1: Industry Events and Trends - The 17th Xuanyuan Automotive Blue Book Forum was held in Guangzhou, coinciding with Typhoon "Butterfly," which affected attendance but highlighted the importance of the event [5][16]. - The theme of the forum was "Decisions," emphasizing the need for the automotive industry to make clear and effective choices amidst rapid changes [5][9]. - The forum aims to create a ripple effect in the automotive industry, with discussions and debates serving as motivation for industry professionals [10][14]. Group 2: Media and Publications - The company is launching various media platforms, including "Automotive Business Review" and "Xuanyuan Business Review," aimed at becoming opinion leaders in the automotive sector and exploring new technologies [12][14]. - "Xuanyuan Business Review" is positioned as an upgraded version of "Automotive Business Review," focusing on fashion and new technologies beyond traditional automotive boundaries [12]. Group 3: Awards and Recognition - The forum introduced three major awards: the Xuanyuan Award for annual contributions to the automotive industry, the Lingxuan Award for contributions in automotive parts, and the Golden Xuanyuan Award for automotive marketing [13]. - The 10th Lingxuan Award evaluation ceremony was launched during the forum, encouraging participation from automotive supply chain companies [13]. Group 4: Educational Initiatives - The "Xuanyuan Classmates" initiative aims to foster learning and innovation within the automotive industry, emphasizing collaboration and shared growth among industry professionals [13][14]. - The program has evolved over the years but remains focused on empowering individuals in the new automotive landscape [13].