行走在陕西历史博物馆内，何家村窖藏出土的唐代鸳鸯莲瓣纹金碗静立在展柜中。而在不远处的文创商店里，来自广州的游客刘女士正拿着一 只以金碗为灵感设计的"金饭碗"冰箱贴细细端详。"精巧又吉祥，带回去送给朋友正合适。"她笑着说。小小的"金饭碗"系列文创产品，自2024 年8月面市以来，一年间卖出超过20万个，成为博物馆当之无愧的文创明星。 《中共中央关于制定国民经济和社会发展第十五个五年规划的建议》提出，推进文旅深度融合，大力发展文化旅游业，以文化赋能经济社会发 展。陕西作为中华文明的重要发祥地之一，正以厚重文化为纸、以创新创造为笔，绘制一幅让文物走下展台、让历史融入生活、让文化驱动消 费的生动长卷。 游客们正在陕西历史博物馆的文创商店里选购。（受访者供图） 互动屏幕前，游客们正聚精会神观看碑帖。（受访者供图） 不止如此，2025年12月底于西安举行的"马到长安"陕西博物馆文创市集更是文化创造性转化的鲜活现场——它将碑林的拓印、三彩马的涂绘从 展厅搬到闹市，让人们在亲手体验和趣味互动中，真切触摸到文物背后的匠心与文脉，把厚重的历史转化成了可玩、可分享的生活乐趣。 40余公里外的秦始皇帝陵博物院兵马俑步行街国际旅游广场 ...

Core Insights - The popularity of "Rongmomo" reflects the rapid development of the cultural and creative industry in Shaanxi, with over 5,800 cultural enterprises established in the province, ranking among the top in the country [2] - The cultural creative industry in Shaanxi is projected to generate revenue of 18.55 billion yuan in 2024, representing a year-on-year growth of 6% [2] - The success of "Rongmomo" is attributed to its innovative presentation of cultural consumption, combining plush toys with local culinary elements, appealing to younger consumers [4] Industry Development - The cultural creative industry in Shaanxi is evolving from basic cultural element integration into more sophisticated products, driven by technological advancements and product upgrades [4] - The first batch of "Rongmomo" products sold over 500,000 units since its launch in June 2024, with some products being exported overseas [4] - Shaanxi's museums are increasingly integrating ancient cultural symbols with modern design, resulting in a diverse range of over 1,000 cultural creative products developed by the Shaanxi History Museum [6] Consumer Engagement - The design and cultural significance of products like the "Golden Bowl" refrigerator magnet have contributed to their popularity, highlighting the importance of consumer participation in product promotion [6] - The collaboration between cultural institutions and businesses, such as the partnership between Xi'an Museum and Chang'an Dapaidang, creates new cultural tourism consumption experiences [8] Digital Transformation - The Shaanxi History Museum has developed a blockchain platform called "Huaxia Chain" to create a digital cultural product ecosystem, with over 40 digital cultural products launched and sales exceeding 50,000 units [9] - The province is implementing a "Museum+" strategy, integrating cultural resources with digital technology to enhance public engagement and promote cultural heritage [9]