2025年国庆假期，陕西旅游市场持续火热，曲江文旅交出了一份亮眼的"夜经济"成绩单：核心景区大唐不夜城步行街日均客流突破39万人次，夜间消费占 比超六成，文创销售额环比增长50%。 通过"夜游引流、文创破圈、科技赋能"三轮驱动，曲江文旅成功实现了从单一观光向沉浸式文化消费的转型升级，让千年盛唐文化与现代夜经济完美交 融。 夜幕降临，大唐不夜城灯火璀璨，宛如一条金色游龙蜿蜒在西安的夜空下。身穿汉服、手持鱼灯的游客穿梭在仿古街巷，与演员扮演的"李白"吟诗唱和， 相映成趣，再现了盛唐市井的繁华景象。 数据显示，曲江景区夜间客流已占总客流的六成以上，这标志着其从"单一观光"到"留客消费"的成功转型。 文创破圈，IP增值 在曲江文创旗舰店内，以唐诗、兵马俑、博物馆文物为灵感设计的文创商品备受青睐。融合现代科技的"唐诗光影灯"、以唐代侍女为原型的"唐妞"盲盒等 产品，让厚重的文化IP变得可亲可感。 夜游引流，文化塑魂 "国庆假期虽然有降雨，但生意一直很红火，经常要忙到凌晨才能收工。"不夜城附近多家汉服体验店的负责人告诉记者，不仅外地游客对汉服妆造兴致浓 厚，随着入境游回暖，前来体验的外国游客也显著增多。 曲江文旅以"夜经 ...

Core Insights - The World Intellectual Property Organization's 2025 Global Innovation Index report indicates that China has entered the global top ten for the first time, maintaining its leading position among middle-income economies [1] - The report highlights the rapid rise of innovation capabilities in China's western regions, which are becoming crucial for the country's high-quality economic development [1] Group 1: Innovation and Patent Transformation - The western region is leveraging its strong academic and research resources to accelerate the transformation of patents into commercial value, exemplified by the successful case of a team from Northwestern Polytechnical University [2] - The establishment of Xi'an Boxin New Materials Technology Co., Ltd. demonstrates the effective conversion of scientific achievements into business entities, achieving a market valuation of 200 million yuan within six months [2] Group 2: Brand Effect and Market Integration - The integration of patents, trademarks, and copyrights is driving the development of traditional and modern industries in the western region, showcasing significant brand effects [3] - Projects like the "Terracotta Warrior VR Cinema" and various cultural products illustrate how the region is combining innovation with market demand to create new economic momentum [3] Group 3: Intellectual Property Protection - The rise of the cultural and creative market in the western region has led to increased challenges in intellectual property protection, as seen in the case of the "Rongmomo" plush toy facing counterfeiting issues [4] - Collaborative efforts among local government departments have resulted in a significant increase in sales of legitimate products, demonstrating the effectiveness of coordinated protection measures [4] Group 4: Policy and Ecosystem Development - The "Lingxi Plan" launched in Shaanxi Province aims to create a supportive ecosystem for innovation and entrepreneurship through policy guidance and government services [6] - The plan has facilitated the establishment of patent pools and has led to significant financial support for small and medium-sized enterprises, enhancing the region's innovation landscape [6] Group 5: Growth of High-tech Enterprises - The number of high-tech enterprises in the western region has consistently outpaced the national average growth rate from 2019 to 2023, indicating a robust innovation environment [7] - The recognition of western regions in international intellectual property forums reflects their growing innovation capabilities and the increasing importance of these areas in the global landscape [7]

Group 1 - The National Intellectual Property Administration has implemented a "one province, one policy" approach to promote the construction of strong intellectual property provinces in the western regions of China, achieving significant results [1] - As of June this year, the western region has 531,000 valid invention patents and 7.006 million valid registered trademarks, with 978 geographical indication products recognized and 2,399 collective and certification trademarks approved, indicating a steady growth in innovation capacity [1] - Four national intellectual property protection centers have been established in Ningxia, Xinjiang, and other locations to provide one-stop services for intellectual property protection in various industries, including new energy and high-end equipment manufacturing [1] Group 2 - In Shaanxi province, as of June, there are 125,000 valid invention patents and 879,000 valid registered trademarks, with 96 geographical indication products, showcasing the accelerated release of intellectual property utilization benefits [2] - The "Lingxi Plan" has been implemented to effectively promote the transformation of intellectual property from laboratories to production lines, addressing the dual blind spots of technology supply and industry demand [2] - Xi'an has integrated intellectual property protection into the entire process of cultural heritage renewal and development, with 244 rights protection assistance service stations and 12 standardized markets established to safeguard innovative economic activities [2] Group 3 - Xi'an is building a knowledge property transaction service center in collaboration with the National Intellectual Property Administration, aiming to create a hub for the trading of patents, trademarks, copyrights, and technological achievements [3] - The center will address issues related to value assessment and technology transactions, facilitating the transformation of high-quality technologies into marketable products [3] - The center is expected to officially operate in October this year, with ongoing efforts to accelerate its establishment [3]

Core Insights - The popularity of "Rongmomo" reflects the rapid development of the cultural and creative industry in Shaanxi, with over 5,800 cultural enterprises established in the province, ranking among the top in the country [2] - The cultural creative industry in Shaanxi is projected to generate revenue of 18.55 billion yuan in 2024, representing a year-on-year growth of 6% [2] - The success of "Rongmomo" is attributed to its innovative presentation of cultural consumption, combining plush toys with local culinary elements, appealing to younger consumers [4] Industry Development - The cultural creative industry in Shaanxi is evolving from basic cultural element integration into more sophisticated products, driven by technological advancements and product upgrades [4] - The first batch of "Rongmomo" products sold over 500,000 units since its launch in June 2024, with some products being exported overseas [4] - Shaanxi's museums are increasingly integrating ancient cultural symbols with modern design, resulting in a diverse range of over 1,000 cultural creative products developed by the Shaanxi History Museum [6] Consumer Engagement - The design and cultural significance of products like the "Golden Bowl" refrigerator magnet have contributed to their popularity, highlighting the importance of consumer participation in product promotion [6] - The collaboration between cultural institutions and businesses, such as the partnership between Xi'an Museum and Chang'an Dapaidang, creates new cultural tourism consumption experiences [8] Digital Transformation - The Shaanxi History Museum has developed a blockchain platform called "Huaxia Chain" to create a digital cultural product ecosystem, with over 40 digital cultural products launched and sales exceeding 50,000 units [9] - The province is implementing a "Museum+" strategy, integrating cultural resources with digital technology to enhance public engagement and promote cultural heritage [9]

Core Insights - The article discusses the rise of emotional consumption among young people in China, highlighting a shift from traditional consumption patterns to a focus on self-pleasure and emotional satisfaction [1][2][3] Group 1: Emotional Consumption Trends - In 2024, 46.28% of young consumers in China prioritize "self-pleasure" in their spending habits, indicating a significant trend towards emotional consumption [1] - Young consumers are increasingly willing to spend on low-cost, high-frequency emotional purchases, such as toys and experiences, as a way to cope with stress and anxiety [2][3] - The concept of "heart price ratio" is gaining importance among young consumers, contrasting with the previous generation's focus on "cost performance" [1][2] Group 2: Social and Economic Context - High housing prices and job market pressures have led young people to rethink their consumption goals, embracing the idea of enjoying life without the need for large purchases [2][3] - Emotional consumption is seen as a way to break the rigid routines of life, providing immediate rewards and a sense of joy [2][3] Group 3: Market Opportunities - The demand for emotional consumption is driving innovation across various sectors, including cultural tourism, content e-commerce, and experiential spaces [3] - Examples include the integration of digital performances in cultural sites and the emergence of unique food products that resonate with consumers emotionally [3] Group 4: Challenges and Considerations - Despite its growth, emotional consumption faces challenges such as product quality issues and a lack of transparency in data collection by platforms [4] - There is a need for companies to provide high-quality products and services while ensuring regulatory frameworks are in place to support sustainable growth in this sector [4][5]