Core Insights - The tourism market in Shaanxi is thriving during the 2025 National Day holiday, with Qujiang Cultural Tourism reporting impressive results in "night economy" activities, including an average daily foot traffic of over 390,000 at the core scenic area, Datang Night City, and nighttime consumption accounting for over 60% of total sales [2][6] - Qujiang Cultural Tourism has successfully transformed from a single sightseeing model to an immersive cultural consumption experience through three driving forces: "night tours to attract visitors, cultural innovation to break boundaries, and technology to empower" [2][9] Group 1: Night Economy Development - Datang Night City has become a vibrant hub, with tourists dressed in Hanfu and engaging with performers portraying historical figures, creating a lively atmosphere reminiscent of the prosperous Tang Dynasty [2][4] - The company has upgraded traditional scenic spots into immersive cultural experience spaces, featuring events like "Tang Poetry Meetings" and "Hanfu Parades" to encourage deeper visitor participation [4][6] Group 2: Cultural and Creative Products - Qujiang Cultural Tourism's flagship store offers popular cultural and creative products inspired by Tang poetry and historical artifacts, with items like the "Tang Poetry Light" and "Tang Girl" blind boxes gaining popularity [6][7] - Unique products such as plush toys shaped like local delicacies and 3D puzzles of ancient Chinese clothing have become bestsellers, indicating a strong demand for innovative cultural merchandise [7] Group 3: Technology Integration - The integration of technology in cultural tourism is evident through initiatives like the AR immersive performance "Yanta Liuguang," which revitalizes ancient relics, and cross-border payment services that enhance the shopping experience for international tourists [9] - The introduction of cultural markets and intangible cultural heritage workshops enriches the nighttime consumption landscape, contributing to a high-quality development path for cultural tourism [9]

Core Insights - The World Intellectual Property Organization's 2025 Global Innovation Index report indicates that China has entered the global top ten for the first time, maintaining its leading position among middle-income economies [1] - The report highlights the rapid rise of innovation capabilities in China's western regions, which are becoming crucial for the country's high-quality economic development [1] Group 1: Innovation and Patent Transformation - The western region is leveraging its strong academic and research resources to accelerate the transformation of patents into commercial value, exemplified by the successful case of a team from Northwestern Polytechnical University [2] - The establishment of Xi'an Boxin New Materials Technology Co., Ltd. demonstrates the effective conversion of scientific achievements into business entities, achieving a market valuation of 200 million yuan within six months [2] Group 2: Brand Effect and Market Integration - The integration of patents, trademarks, and copyrights is driving the development of traditional and modern industries in the western region, showcasing significant brand effects [3] - Projects like the "Terracotta Warrior VR Cinema" and various cultural products illustrate how the region is combining innovation with market demand to create new economic momentum [3] Group 3: Intellectual Property Protection - The rise of the cultural and creative market in the western region has led to increased challenges in intellectual property protection, as seen in the case of the "Rongmomo" plush toy facing counterfeiting issues [4] - Collaborative efforts among local government departments have resulted in a significant increase in sales of legitimate products, demonstrating the effectiveness of coordinated protection measures [4] Group 4: Policy and Ecosystem Development - The "Lingxi Plan" launched in Shaanxi Province aims to create a supportive ecosystem for innovation and entrepreneurship through policy guidance and government services [6] - The plan has facilitated the establishment of patent pools and has led to significant financial support for small and medium-sized enterprises, enhancing the region's innovation landscape [6] Group 5: Growth of High-tech Enterprises - The number of high-tech enterprises in the western region has consistently outpaced the national average growth rate from 2019 to 2023, indicating a robust innovation environment [7] - The recognition of western regions in international intellectual property forums reflects their growing innovation capabilities and the increasing importance of these areas in the global landscape [7]

Group 1 - The National Intellectual Property Administration has implemented a "one province, one policy" approach to promote the construction of strong intellectual property provinces in the western regions of China, achieving significant results [1] - As of June this year, the western region has 531,000 valid invention patents and 7.006 million valid registered trademarks, with 978 geographical indication products recognized and 2,399 collective and certification trademarks approved, indicating a steady growth in innovation capacity [1] - Four national intellectual property protection centers have been established in Ningxia, Xinjiang, and other locations to provide one-stop services for intellectual property protection in various industries, including new energy and high-end equipment manufacturing [1] Group 2 - In Shaanxi province, as of June, there are 125,000 valid invention patents and 879,000 valid registered trademarks, with 96 geographical indication products, showcasing the accelerated release of intellectual property utilization benefits [2] - The "Lingxi Plan" has been implemented to effectively promote the transformation of intellectual property from laboratories to production lines, addressing the dual blind spots of technology supply and industry demand [2] - Xi'an has integrated intellectual property protection into the entire process of cultural heritage renewal and development, with 244 rights protection assistance service stations and 12 standardized markets established to safeguard innovative economic activities [2] Group 3 - Xi'an is building a knowledge property transaction service center in collaboration with the National Intellectual Property Administration, aiming to create a hub for the trading of patents, trademarks, copyrights, and technological achievements [3] - The center will address issues related to value assessment and technology transactions, facilitating the transformation of high-quality technologies into marketable products [3] - The center is expected to officially operate in October this year, with ongoing efforts to accelerate its establishment [3]

Core Insights - The popularity of "Rongmomo" reflects the rapid development of the cultural and creative industry in Shaanxi, with over 5,800 cultural enterprises established in the province, ranking among the top in the country [2] - The cultural creative industry in Shaanxi is projected to generate revenue of 18.55 billion yuan in 2024, representing a year-on-year growth of 6% [2] - The success of "Rongmomo" is attributed to its innovative presentation of cultural consumption, combining plush toys with local culinary elements, appealing to younger consumers [4] Industry Development - The cultural creative industry in Shaanxi is evolving from basic cultural element integration into more sophisticated products, driven by technological advancements and product upgrades [4] - The first batch of "Rongmomo" products sold over 500,000 units since its launch in June 2024, with some products being exported overseas [4] - Shaanxi's museums are increasingly integrating ancient cultural symbols with modern design, resulting in a diverse range of over 1,000 cultural creative products developed by the Shaanxi History Museum [6] Consumer Engagement - The design and cultural significance of products like the "Golden Bowl" refrigerator magnet have contributed to their popularity, highlighting the importance of consumer participation in product promotion [6] - The collaboration between cultural institutions and businesses, such as the partnership between Xi'an Museum and Chang'an Dapaidang, creates new cultural tourism consumption experiences [8] Digital Transformation - The Shaanxi History Museum has developed a blockchain platform called "Huaxia Chain" to create a digital cultural product ecosystem, with over 40 digital cultural products launched and sales exceeding 50,000 units [9] - The province is implementing a "Museum+" strategy, integrating cultural resources with digital technology to enhance public engagement and promote cultural heritage [9]

Core Insights - The article discusses the rise of emotional consumption among young people in China, highlighting a shift from traditional consumption patterns to a focus on self-pleasure and emotional satisfaction [1][2][3] Group 1: Emotional Consumption Trends - In 2024, 46.28% of young consumers in China prioritize "self-pleasure" in their spending habits, indicating a significant trend towards emotional consumption [1] - Young consumers are increasingly willing to spend on low-cost, high-frequency emotional purchases, such as toys and experiences, as a way to cope with stress and anxiety [2][3] - The concept of "heart price ratio" is gaining importance among young consumers, contrasting with the previous generation's focus on "cost performance" [1][2] Group 2: Social and Economic Context - High housing prices and job market pressures have led young people to rethink their consumption goals, embracing the idea of enjoying life without the need for large purchases [2][3] - Emotional consumption is seen as a way to break the rigid routines of life, providing immediate rewards and a sense of joy [2][3] Group 3: Market Opportunities - The demand for emotional consumption is driving innovation across various sectors, including cultural tourism, content e-commerce, and experiential spaces [3] - Examples include the integration of digital performances in cultural sites and the emergence of unique food products that resonate with consumers emotionally [3] Group 4: Challenges and Considerations - Despite its growth, emotional consumption faces challenges such as product quality issues and a lack of transparency in data collection by platforms [4] - There is a need for companies to provide high-quality products and services while ensuring regulatory frameworks are in place to support sustainable growth in this sector [4][5]