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梅州柚,享全球!一个百亿级现代农业产业集群的崛起
Nan Fang Nong Cun Bao· 2025-11-08 06:34
Core Insights - The article highlights the rise of the Meizhou pomelo industry, which is becoming a billion-level modern agricultural industry cluster, driven by local farmers and government support [8][40]. Industry Overview - The Meizhou pomelo industry is transitioning from traditional agriculture to digital agriculture, with 450 households involved in pomelo cultivation over an area of more than 5,000 acres, generating an annual income exceeding 50 million yuan [20][21]. - The industry is supported by a cooperative model that connects farmers with merchants, providing services for production, supply, and sales [21][22]. Economic Impact - The pomelo industry has significantly increased local incomes, with over 50,000 farmers in Meizhou benefiting from the industry, leading to an average annual income increase of over 10,000 yuan per person, accounting for 40% of agricultural income [31][32]. - By 2024, the total output value of the Meizhou pomelo industry is expected to exceed 8.9 billion yuan, benefiting over 100,000 farmers [33]. Technological Advancements - The industry is leveraging modern technologies such as big data and the Internet of Things for data-driven, standardized, and regulated management of pomelo cultivation [22][24]. - Companies are also focusing on deep processing of pomelo products, creating high-value items such as pomelo cakes, teas, and essential oils, thus enhancing product value [64][66]. Market Expansion - The Meizhou pomelo is gaining international recognition, with exports facilitated by trade agreements like RCEP, allowing entry into markets such as New Zealand [101][102]. - The branding and marketing efforts are being enhanced through media collaborations, aiming to build a strong reputation for Meizhou pomelo both domestically and internationally [81][100]. Future Prospects - The local government has outlined plans to develop the pomelo industry as part of a broader strategy to create modern agricultural industry clusters, with a focus on high-quality development [44][46]. - There are initiatives to integrate tourism with agriculture, such as developing themed accommodations and culinary experiences centered around pomelo, which will further diversify income sources for local farmers [108][109].
仁化白兰:地标赋能香飘乡村振兴路
Nan Fang Nong Cun Bao· 2025-05-30 12:31
Core Viewpoint - The article highlights the development of the "Renhua Bailan" geographical indication product in Renhua County, which is positioned as a key driver for rural revitalization and economic growth in Shaoguan City, leveraging local resources and cultural heritage [1][10][95]. Group 1: Geographical Indication Development - Shaoguan City has established a geographical indication planning policy to promote local agricultural products and enhance their market competitiveness [2][3][4]. - Currently, there are 14 geographical indication protected products in the city, including "Renhua Bailan" [5][8]. - The cultivation of "Renhua Bailan" is seen as a small industry with the potential to contribute significantly to rural revitalization [9][10]. Group 2: Unique Value of Renhua Bailan - "Renhua Bailan," a unique orchid variety, has a cultivation history of over 400 years and is recognized for its aesthetic and cultural significance [14][15][17]. - The environmental conditions in Renhua County, including a unique climate and soil composition, contribute to the distinct characteristics of "Renhua Bailan" [19][20][22]. - The annual transaction volume of "Renhua Bailan" exceeds 5 million yuan, with products sold in various provinces [25][26]. Group 3: Strategic Initiatives - A specialized team has been formed to develop a protection plan for "Renhua Bailan," focusing on protection, enhancement, and promotion [29][30]. - The project includes the establishment of a quality traceability system to ensure product purity and stability [32]. - Cultural heritage is being integrated into the marketing strategy, with plans to create a "Lan Flower Cultural Park" to promote tourism [35][36]. Group 4: Economic Impact - The geographical indication initiative has led to a 30% increase in employment within the orchid industry in Renhua County, with an average annual income increase of 20,000 yuan per household [51][52]. - The "Renhua Bailan" initiative is expected to enhance product premium rates by 20% as it gains recognition [70]. Group 5: Future Outlook - Plans are in place to implement a "Geographical Indication +" strategy, focusing on technological advancements and cultural tourism to further promote "Renhua Bailan" [84][86]. - The initiative aims to transform "Renhua Bailan" from a local specialty to a nationally recognized brand, contributing to the broader rural revitalization efforts [90][95].