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丹霞臻品馆落地莞邑
Sou Hu Cai Jing· 2026-02-02 13:27
二审:林云梅 三审:曾肖英 1月30日至31日,韶关市"百千万工程"特色产品宣传推介系列活动仁化专场在东莞市虎门镇举办。本次 活动集中展示展销八十余种仁化优品好物,并迎来丹霞臻品馆开业,助力仁化优品借"广货行天下"东 风,扎根莞邑、辐射湾区消费市场。 值得关注的是,近日,丹霞山莞韶农文旅产品展示厅已在丹霞山生态文旅综合体落成开业,与虎门丹霞 臻品馆形成"双向呼应",成为东莞及虎门农副产品进入仁化市场的"反向飞地"。同时,丹霞山景区面向 东莞市户籍及持有效居住证的游客推出全年0元门票政策,构建起莞韶两地产品互推、资源互通、文旅 互促的良性循环。 来源:人民日报客户端 编辑:罗奕麟 1月30日上午,丹霞臻品馆首家线下门店在虎门镇人民南路执信公园旁开业。仁化县与虎门镇相关领导 出席开业仪式,舞狮表演、剪彩等传统环节将现场氛围推向高潮。该馆由仁化县总工会与虎门镇总工会 携手共建,由仁化丹霞街道强镇富村公司负责运营,专门销售仁化本土特色农产品,成为仁化优品拓展 湾区市场的"前沿飞地"。仪式上,两地总工会签订合作协议,未来将在消费帮扶、职工疗休养、文旅互 推、产业工人培训、职工子女暑期实践等多个方面开展深度协作。 同日, ...
“红超”盛宴燃动粤湘 兰香广货激活消费新动能
曲江食用菌、乐昌马蹄、长坝沙田柚等韶关特色广货同步亮相,商家推出"红超专场8折""买二送一"等 优惠,特色小吃广受青睐,带动现场消费持续升温。这些广货依托产学研融合优势与标准化生产,既扎 根本土,更借助"广货行天下"行动走向全国。部分农产品已远销欧洲,成为村民增收的"致富伞"。 本次年货节持续至2月16日,后续还将推出兰花DIY、非遗展演等活动。韶关正深化"赛事+文旅+消 费"融合模式,以红超赛事为纽带,串联本土物产与山水民俗资源,让赛事流量转化为消费增量。此次 跨界实践,不仅彰显了"红三角"地区区域协同活力,更推动广货借体育风口拓宽传播与销售渠道,以赛 兴城、以货旺市,为"广货行天下"书写"红三角"地区协同发展的新春篇章。 为最大化释放赛事流量价值,韶关推出多项配套举措激活消费:开通球迷专列、调配15辆爱心接驳车, 增设免费停车位,并设志愿者全程引导服务;推出"一张球票,畅游韶关"活动,持票可免费游览丹霞 山、云门山等景区,推动"票根经济"落地。这些举措既提升了观赛体验,更引导跨区域客流走进韶关、 消费广货。 赛场之外,西河全民健身广场的年货节人气爆棚,170个特色展位中,28个兰花专属展位成为焦点。翁 源 ...
梅州柚,享全球!一个百亿级现代农业产业集群的崛起
Nan Fang Nong Cun Bao· 2025-11-08 06:34
Core Insights - The article highlights the rise of the Meizhou pomelo industry, which is becoming a billion-level modern agricultural industry cluster, driven by local farmers and government support [8][40]. Industry Overview - The Meizhou pomelo industry is transitioning from traditional agriculture to digital agriculture, with 450 households involved in pomelo cultivation over an area of more than 5,000 acres, generating an annual income exceeding 50 million yuan [20][21]. - The industry is supported by a cooperative model that connects farmers with merchants, providing services for production, supply, and sales [21][22]. Economic Impact - The pomelo industry has significantly increased local incomes, with over 50,000 farmers in Meizhou benefiting from the industry, leading to an average annual income increase of over 10,000 yuan per person, accounting for 40% of agricultural income [31][32]. - By 2024, the total output value of the Meizhou pomelo industry is expected to exceed 8.9 billion yuan, benefiting over 100,000 farmers [33]. Technological Advancements - The industry is leveraging modern technologies such as big data and the Internet of Things for data-driven, standardized, and regulated management of pomelo cultivation [22][24]. - Companies are also focusing on deep processing of pomelo products, creating high-value items such as pomelo cakes, teas, and essential oils, thus enhancing product value [64][66]. Market Expansion - The Meizhou pomelo is gaining international recognition, with exports facilitated by trade agreements like RCEP, allowing entry into markets such as New Zealand [101][102]. - The branding and marketing efforts are being enhanced through media collaborations, aiming to build a strong reputation for Meizhou pomelo both domestically and internationally [81][100]. Future Prospects - The local government has outlined plans to develop the pomelo industry as part of a broader strategy to create modern agricultural industry clusters, with a focus on high-quality development [44][46]. - There are initiatives to integrate tourism with agriculture, such as developing themed accommodations and culinary experiences centered around pomelo, which will further diversify income sources for local farmers [108][109].
仁化白兰:地标赋能香飘乡村振兴路
Nan Fang Nong Cun Bao· 2025-05-30 12:31
Core Viewpoint - The article highlights the development of the "Renhua Bailan" geographical indication product in Renhua County, which is positioned as a key driver for rural revitalization and economic growth in Shaoguan City, leveraging local resources and cultural heritage [1][10][95]. Group 1: Geographical Indication Development - Shaoguan City has established a geographical indication planning policy to promote local agricultural products and enhance their market competitiveness [2][3][4]. - Currently, there are 14 geographical indication protected products in the city, including "Renhua Bailan" [5][8]. - The cultivation of "Renhua Bailan" is seen as a small industry with the potential to contribute significantly to rural revitalization [9][10]. Group 2: Unique Value of Renhua Bailan - "Renhua Bailan," a unique orchid variety, has a cultivation history of over 400 years and is recognized for its aesthetic and cultural significance [14][15][17]. - The environmental conditions in Renhua County, including a unique climate and soil composition, contribute to the distinct characteristics of "Renhua Bailan" [19][20][22]. - The annual transaction volume of "Renhua Bailan" exceeds 5 million yuan, with products sold in various provinces [25][26]. Group 3: Strategic Initiatives - A specialized team has been formed to develop a protection plan for "Renhua Bailan," focusing on protection, enhancement, and promotion [29][30]. - The project includes the establishment of a quality traceability system to ensure product purity and stability [32]. - Cultural heritage is being integrated into the marketing strategy, with plans to create a "Lan Flower Cultural Park" to promote tourism [35][36]. Group 4: Economic Impact - The geographical indication initiative has led to a 30% increase in employment within the orchid industry in Renhua County, with an average annual income increase of 20,000 yuan per household [51][52]. - The "Renhua Bailan" initiative is expected to enhance product premium rates by 20% as it gains recognition [70]. Group 5: Future Outlook - Plans are in place to implement a "Geographical Indication +" strategy, focusing on technological advancements and cultural tourism to further promote "Renhua Bailan" [84][86]. - The initiative aims to transform "Renhua Bailan" from a local specialty to a nationally recognized brand, contributing to the broader rural revitalization efforts [90][95].