Core Viewpoint - The pickup truck market is experiencing a surge in product launches and technological innovations, particularly in the context of the Chengdu Auto Show, setting a positive tone for the upcoming peak sales season in September and October [1]. Group 1: Market Performance and Rankings - In August 2025, the "Pickup Truck Influence Index" ranked Chang'an, Great Wall, and Jianghuai as the top three brands, with total scores of 283, 247, and 160 respectively [2][4]. - The overall score for August reached 1498, reflecting a month-on-month increase of 4.6% and a year-on-year increase of 2.5%, indicating improved market performance [4]. - The competition landscape is characterized by stable top-tier brands, intense competition in the middle tier, and notable changes in the lower tier, with brands striving for market share through product innovation and marketing strategies [5]. Group 2: New Product Launches - The Chengdu Auto Show showcased a variety of new energy pickup trucks, highlighting the industry's shift towards electrification, high-end features, and consumer-oriented designs [6][17]. - Chang'an's K50 pickup was launched with a price range of 127,900 to 192,900 yuan, featuring a comprehensive range of 1031 kilometers and addressing concerns about the cost of traditional fuel pickups [7][11]. - Great Wall's V6 Fire Cannon, priced at 229,800 yuan, is designed for extreme off-road conditions, showcasing the brand's commitment to performance and consumer aspirations [9]. - Jianghuai's new energy models, the PHEV and EV, were launched with prices starting at 159,800 and 199,800 yuan respectively, emphasizing the brand's advancements in the new energy sector [11]. - Radar's new electric hybrid model, priced at 138,800 yuan, is tailored for outdoor and commercial use, offering a cost-effective and efficient solution [13]. Group 3: Global Market Expansion - Chinese pickup brands are actively expanding their global presence, with Great Wall's new factory in Brazil set to produce models for the Latin American market, enhancing its competitive edge [21][24]. - Jianghuai's EV was successfully delivered to a Singaporean airline, marking a significant step in establishing its brand influence in the international market [23]. - JMC delivered 15 Baodian pickups to the Panamanian government, reinforcing its reputation for reliability and adaptability in the Latin American region [24]. - The overall trend indicates that Chinese pickup brands are leveraging product strength, new energy transitions, and localized partnerships to enhance their global competitiveness [25].

Core Insights - Great Wall Motors has achieved significant success in the recent Rally event, winning multiple awards in different categories, indicating a strong position in the off-road vehicle market [2] - The company is focusing on off-road vehicle development as a strategic move to differentiate itself in a competitive market, emphasizing product diversification and specialization [3] - Great Wall is actively building a comprehensive off-road ecosystem, including technology advancements and community engagement, to strengthen its market position [4] Group 1: Performance and Achievements - Great Wall Motors' Hi4 team won the T2.E production new energy group championship at the Rally event, while its Haval and Tank teams secured top positions in the T2.1 fuel group [2] - In May, Great Wall sold 102,200 vehicles, marking an 11.78% year-on-year increase, with Haval brand sales growing by 22.58% to 58,000 units [3] Group 2: Strategic Focus - The company is concentrating on off-road vehicles as a key strategy to navigate market competition, with a focus on creating a "blue ocean" through product differentiation [3] - Great Wall aims to leverage its new energy off-road technology to support its transition to electric vehicles while solidifying its position in the off-road segment [3] Group 3: Technological Advancements - Great Wall has introduced the Hi4 intelligent four-wheel drive technology and plans to release additional technology frameworks in the coming years, enhancing its technical capabilities [3] - The company has established a grading system for off-road capabilities based on various performance metrics, which will help in standardizing and promoting its off-road vehicles [4]

Core Insights - The event "Ring Tower Happy Week" organized by Great Wall Motors commenced in Kashgar, Xinjiang, marking a continuation of the passion for the 2025 Ring Tower Rally [2] - Great Wall Motors' brands, including Haval, Tank, and Great Wall Pickup, participated in the T2 production group competition, achieving notable results [2] - The company introduced China's first "Off-Road Skill Grading Standard," which aims to enhance safety and skill in off-road driving [2][3] Group 1 - Great Wall Motors' Tank team won the T2.E production new energy group manufacturer championship [2] - The Haval team’s second-generation H9 secured the total championship in the T2.1 production fuel group [2] - The Great Wall Pickup V6 Cannon achieved third place in the T2.1 production fuel group [2] Group 2 - The off-road skill grading system evaluates drivers based on four dimensions: experience, equipment, theory, and driving [2][3] - The grading system consists of four levels, from beginner to professional, and is linked to four typical off-road scenarios: snow, mud, mountain, and sand [2][3] - Users can enroll in training through an upcoming off-road app, and those who achieve sufficient points can join the preparatory driver list for the next Ring Tower Rally [3] Group 3 - The development of the grading standard is backed by a global research and development verification system, involving over 2,000 engineers and a database of over 100 million kilometers of off-road driving [3] - The chairman of Great Wall Motors emphasized the importance of safety in off-road activities and the emotional value it brings to participants [3] - The company plans to introduce more models like the V6 Cannon that require minimal modifications for competitive experiences, aiming to make off-road activities more accessible [3]