Core Viewpoint - The pickup truck market is experiencing a surge in product launches and technological innovations, particularly in the context of the Chengdu Auto Show, setting a positive tone for the upcoming peak sales season in September and October [1]. Group 1: Market Performance and Rankings - In August 2025, the "Pickup Truck Influence Index" ranked Chang'an, Great Wall, and Jianghuai as the top three brands, with total scores of 283, 247, and 160 respectively [2][4]. - The overall score for August reached 1498, reflecting a month-on-month increase of 4.6% and a year-on-year increase of 2.5%, indicating improved market performance [4]. - The competition landscape is characterized by stable top-tier brands, intense competition in the middle tier, and notable changes in the lower tier, with brands striving for market share through product innovation and marketing strategies [5]. Group 2: New Product Launches - The Chengdu Auto Show showcased a variety of new energy pickup trucks, highlighting the industry's shift towards electrification, high-end features, and consumer-oriented designs [6][17]. - Chang'an's K50 pickup was launched with a price range of 127,900 to 192,900 yuan, featuring a comprehensive range of 1031 kilometers and addressing concerns about the cost of traditional fuel pickups [7][11]. - Great Wall's V6 Fire Cannon, priced at 229,800 yuan, is designed for extreme off-road conditions, showcasing the brand's commitment to performance and consumer aspirations [9]. - Jianghuai's new energy models, the PHEV and EV, were launched with prices starting at 159,800 and 199,800 yuan respectively, emphasizing the brand's advancements in the new energy sector [11]. - Radar's new electric hybrid model, priced at 138,800 yuan, is tailored for outdoor and commercial use, offering a cost-effective and efficient solution [13]. Group 3: Global Market Expansion - Chinese pickup brands are actively expanding their global presence, with Great Wall's new factory in Brazil set to produce models for the Latin American market, enhancing its competitive edge [21][24]. - Jianghuai's EV was successfully delivered to a Singaporean airline, marking a significant step in establishing its brand influence in the international market [23]. - JMC delivered 15 Baodian pickups to the Panamanian government, reinforcing its reputation for reliability and adaptability in the Latin American region [24]. - The overall trend indicates that Chinese pickup brands are leveraging product strength, new energy transitions, and localized partnerships to enhance their global competitiveness [25].

Core Insights - Great Wall Motors has achieved significant success in the recent Rally event, winning multiple awards in different categories, indicating a strong position in the off-road vehicle market [2] - The company is focusing on off-road vehicle development as a strategic move to differentiate itself in a competitive market, emphasizing product diversification and specialization [3] - Great Wall is actively building a comprehensive off-road ecosystem, including technology advancements and community engagement, to strengthen its market position [4] Group 1: Performance and Achievements - Great Wall Motors' Hi4 team won the T2.E production new energy group championship at the Rally event, while its Haval and Tank teams secured top positions in the T2.1 fuel group [2] - In May, Great Wall sold 102,200 vehicles, marking an 11.78% year-on-year increase, with Haval brand sales growing by 22.58% to 58,000 units [3] Group 2: Strategic Focus - The company is concentrating on off-road vehicles as a key strategy to navigate market competition, with a focus on creating a "blue ocean" through product differentiation [3] - Great Wall aims to leverage its new energy off-road technology to support its transition to electric vehicles while solidifying its position in the off-road segment [3] Group 3: Technological Advancements - Great Wall has introduced the Hi4 intelligent four-wheel drive technology and plans to release additional technology frameworks in the coming years, enhancing its technical capabilities [3] - The company has established a grading system for off-road capabilities based on various performance metrics, which will help in standardizing and promoting its off-road vehicles [4]

据王超介绍，根据标准，越野技能将分为四个等级：从初学车手，到中级车手，到高级车手，再到专业 车手，逐级进阶，逐层解锁。更值得一提的是，越野技能分级还将与"雪、泥、山、沙"四大典型越野场 景绑定，每个场景分为四个等级，集齐四个场景的越野技能，还能解锁全能驾照，踏上越野大师的进阶 之路。 此外，在即将上线的越野路书APP中，系统将按雪、泥、沙、山等不同场景，开放相应越野能力的培训 报名。用户报名参加，积累到足够积分，并点亮4级的等级，就将进入长城汽车环塔预备车手名单，有 望与长城汽车一起征战明年的环塔拉力赛。 在本次环塔欢乐周上，长城汽车技术中心副总经理王超发布了中国首个"越野技能分级标准"，该标准与 此前发布的"越野车辆分级标准""越野场景分级标准"共同构建起"人—车—场"三位一体越野分级标准体 系。 王超表示，越野从来不是盲目冒险，而是建立在敬畏自然与掌控能力之上的系统挑战。分级体系涵 盖"经验、装备、理论、驾驶"四大维度，全面评估越野者的操作能力与安全水平。 本报记者张晓玉 6月2日，长城汽车"环塔欢乐周"活动在新疆喀什启幕。本次环塔欢乐周，也是2025年环塔拉力赛完美落 幕的激情接力和热爱延续。今年的环塔 ...