在券商App中大众熟悉的股票、基金、理财产品列表旁，"保险专区"的身影愈发显现。1月12日，北京 商报记者注意到，这一变化已悄然发生在多家头部券商的App中。中信证券、招商证券、广发证券、银 河证券以及平安证券等机构纷纷推出保险单独购买入口。在业内人士看来，尽管券商代销保险在十多年 前就获得了相关许可，但直到近期才受到广泛关注。究其背后原因，与券商以往销售保险产品的动力不 足不无关系。不过，当前将保险产品摆上App这一看似细微的调整，却可能预示着一场深刻的财富管理 变革即将发生。财富管理市场的"下半场"，或许正从微小的界面变化中悄然开启。 券商App打出"保险牌" 保险产品正逐渐进驻券商App。在熟悉的股票行情与基金推荐板块之间，一个新增的入口格外显眼。1 月12日，北京商报记者注意到，在招商证券的官方App里，显示"保险业务全新上线"。App中在售产品 有4款，包括医疗险、门诊险、两全险等。在中信证券App，产品更加丰富。"保险服务"入口中，已上 线了近20款产品，其中约半数为分红型产品。 整体而言，多家券商已在官方App中上线了保险专区或保险购买入口。这些公司还包括广发证券、银河 证券以及平安证券。 券商 ...

在券商App中大众熟悉的股票、基金、理财产品列表旁，"保险专区"的身影愈发显现。1月12日，北京商报记者注意到，这一变化已悄然发生在多家头部券 商的App中。中信证券、招商证券、广发证券、银河证券以及平安证券等机构纷纷推出保险单独购买入口。 在业内人士看来，尽管券商代销保险在十多年前就获得了相关许可，但直到近期才受到广泛关注。究其背后原因，与券商以往销售保险产品的动力不足不无 关系。不过，当前将保险产品摆上App这一看似细微的调整，却可能预示着一场深刻的财富管理变革即将发生。财富管理市场的"下半场"，或许正从微小的 界面变化中悄然开启。 券商App打出"保险牌" 保险产品正逐渐进驻券商App。 在熟悉的股票行情与基金推荐板块之间，一个新增的入口格外显眼。1月12日，北京商报记者注意到，在招商证券的官方App里，显示"保险业务全新上 线"。App中在售产品有4款，包括医疗险、门诊险、两全险等。 在中信证券App，产品更加丰富。"保险服务"入口中，已上线了近20款产品，其中约半数为分红型产品。 整体而言，截至目前，多家券商已在官方App中上线了保险专区或保险购买入口。这些公司还包括广发证券、银河证券以及平安证券。 ...

Core Insights - The life insurance industry is undergoing a profound transformation from "scale expansion" to "quality competition," driven by factors such as aging population, upgraded health demands, and technological reshaping of services [1][2] - AIA Insurance is exploring new paths for transformation by positioning itself as a "health partner" rather than just a risk provider, focusing on the concept of "healthy, long-lasting good life" [1][5] Industry Changes - The shift in consumer needs from single risk coverage to diverse health demands is evident, with a significant portion of diseases in Asia being lifestyle-related, highlighting the inadequacy of traditional insurance models [3][4] - The aging population in East Asia, particularly in China, Japan, and South Korea, is creating a market gap in insurance products that cater to the diverse needs of the elderly, such as home care and chronic disease management [3][6] Consumer Demand Evolution - Younger consumers are increasingly viewing insurance as a foundation for a healthy lifestyle rather than merely a safety net, leading to a demand for personalized solutions and interactive health incentives [4][9] - The transition from passive acceptance of insurance to active engagement in health management is prompting insurance companies to seek long-term connections with clients [4][9] Role Transformation - Insurance companies are shifting from being mere claim payers to becoming builders of comprehensive health ecosystems, redefining the boundaries and value of insurance services [5][6] - AIA is implementing a "light asset + heavy service" model to create a retirement ecosystem that integrates various resources for health management and elder care [7] Cross-Industry Integration - The integration of sports into health initiatives is seen as a way to connect with younger demographics, transforming abstract health concepts into tangible lifestyle practices [9][10] - AIA's youth football training camps exemplify the company's commitment to promoting health through sports, enhancing community engagement and brand connection [10] Future Development - The future competitiveness of life insurance companies will hinge on three core capabilities: deep understanding of customer health needs, cross-sector resource integration, and the fusion of technology with personalized service [12][13] - The ongoing "Healthy China 2030" initiative and the deepening aging trend are reinforcing the importance of health service attributes in insurance offerings [12]

Core Viewpoint - In 2024, the company achieved a net profit of 600 million yuan, a year-on-year increase of 105.4%, driven by improvements in investment income and profitability in its insurance and technology sectors [2][3]. Financial Performance - The company reported total revenue of 34.13 billion yuan, a year-on-year increase of 1.8%, with insurance service revenue reaching 31.74 billion yuan, up 15.3% [2]. - The net investment return rate was 2.0%, down 0.2 percentage points year-on-year, while the total investment return rate was 3.4%, up 0.7 percentage points [2][3]. Insurance Segment Analysis - The insurance segment's underwriting profit was 990 million yuan, a decrease of 24.4% year-on-year, influenced by increased claims and costs [4]. - The comprehensive cost ratio rose by 1.7 percentage points to 96.9%, with the comprehensive claims ratio and expense ratio increasing to 58.3% and 38.6%, respectively [4]. Premium Income Growth - Total premium income reached 33.42 billion yuan, a year-on-year increase of 13.3%, with significant contributions from health, digital life, and automotive ecosystems [5][6]. - The health ecosystem generated 10.34 billion yuan in premium income, up 5.4%, while the digital life ecosystem saw a 28.9% increase to 16.20 billion yuan [6][7]. Technology Sector Performance - The technology segment turned profitable with a net profit of 80 million yuan, compared to a loss of 470 million yuan in the previous year, supported by a 15.3% increase in technology output revenue to 960 million yuan [9].