● 本报记者 陈露 "最近几天我一直在忙着拜访客户，处理客户咨询、投保等事宜。今天上午我约了客户，给他们讲解保 险产品，下午还要为几位客户办理投保。"保险经纪人李先生8月26日告诉中国证券报记者。 与李先生情况类似，近期不少保险销售人员都处于忙碌状态。根据人身险产品预定利率与市场利率挂钩 及动态调整机制，9月起，人身险产品预定利率将下调。利用预定利率下调前的窗口期，不少保险代理 人开足马力冲业绩。 记者调研了解到，当前各家险企加快新老产品切换。业内人士表示，预定利率下调或影响保险产品价 格。消费者应根据自身风险承受能力、财务规划和保障需求等，合理购买保险产品。 产品切换进行时 "保险产品预定利率下调倒计时""目前的保险产品收益率较高，现在投保能终身锁定这一利率水平，是 一个不错的配置窗口期"……近日，不少保险销售人员在微信朋友圈等社交平台发布人身险产品预定利 率即将下调的信息。 根据人身险产品预定利率与市场利率挂钩及动态调整机制，9月起，人身险产品预定利率将下调。当前 距离预定利率下调还剩不到一周时间，记者调研了解到，不少险企正在进行新老产品切换，不同险企的 老产品停售节奏略有不同。 李先生告诉记者，部分险企 ...

9月起，人身险产品预定利率将下调。当前，距离预定利率下调还剩不到一周时间，记者了解到，不少 险企正在陆续进行产品切换，不同险企的老产品停售节奏略有不同。 李先生告诉记者，此前已有险企在7月末和8月中上旬停售现有保险产品，也有一些险企选择在8月31 日"卡点"停售产品，包括养老年金险、增额终身寿险、两全险、重疾险、护理险等。 在停售现有保险产品的同时，险企也在陆续推出新的保险产品。比如，复星联合健康近期推出预定利率 为2.0%的增额终身寿险产品，中意人寿、信泰人寿、华泰人寿等推出保底利率为1.75%的分红险产品 等。 "最近几天我一直在忙着拜访客户、处理客户咨询、投保等事宜，上午约了客户讲解保险，下午还要为 几位客户办理投保。"8月26日，某保险经纪人李先生向中国证券报记者表示。 和李先生类似，近期不少保险销售人员都处于忙碌状态。根据人身险产品预定利率与市场利率挂钩及动 态调整机制，9月起，人身险产品预定利率即将下调。 记者调研了解到，当前各家险企加快产品切换，有产品已陆续停售，也有部分险企选择在8月31日停售 老产品。在停售老产品的同时，部分险企已推出新产品。业内人士表示，预定利率下调或将影响保险产 品价格， ...

Core Viewpoint - China Life Insurance Company reported steady growth in key business metrics for Q1 2025, demonstrating resilience amid significant industry changes and solidifying its market leadership [1][2]. Group 1: Business Performance - In Q1 2025, China Life's total premium reached 354.41 billion yuan, a year-on-year increase of 5.0%, leading the industry [2]. - Renewal premiums amounted to 246.98 billion yuan, reflecting a 9.7% increase year-on-year, while new single premiums were 107.43 billion yuan, with short-term insurance premiums growing by 19.2% to 41.49 billion yuan [2]. Group 2: Transformation and Management - The company has deepened asset-liability management, focusing on efficiency and optimizing resource allocation, which has led to significant cost reductions and improved effectiveness [3]. - The proportion of first-year premiums from floating income products increased to 51.72%, marking a substantial rise compared to the previous year [3]. - New business value for Q1 2025 grew by 4.8% compared to the same period in 2024, using consistent economic assumptions [3]. Group 3: Sales and Marketing - China Life is advancing its marketing system reform in response to the "New National Ten Articles," aiming for high-quality development and a more professional sales force [4]. - As of the end of Q1, the total sales force was 646,000, with individual insurance sales personnel numbering 596,000, showing improved retention and growth rates [4]. Group 4: Investment Strategy - The company maintains a long-term investment perspective, focusing on cross-cycle asset allocation management amid rising bond market rates and fluctuating A-share market [5]. - In Q1, total investment income reached 53.77 billion yuan, with an investment yield of 2.75%, while net investment income was 44.25 billion yuan, yielding 2.60% [5]. Group 5: Financial Health - The net profit attributable to shareholders for Q1 was 28.80 billion yuan, a 39.5% increase year-on-year, with total assets and investment assets growing by 3.1% to 6,976.39 billion yuan and 6,819.17 billion yuan, respectively [6]. - The core solvency ratio stood at 146.12%, and the comprehensive solvency ratio was 199.34%, maintaining a strong risk rating of A for 27 consecutive quarters [6].

Core Viewpoint - The insurance industry is focusing on the development of floating income insurance products, particularly dividend insurance, as a key strategy for optimizing business structure and improving operational efficiency [1][2][3]. Industry Trends - Listed insurance companies have highlighted the importance of floating income insurance in their Q1 reports, indicating a shift towards dividend insurance to reduce rigid liability costs [2][4]. - China Life reported that the proportion of first-year premium income from floating income products reached 51.72%, a significant increase compared to the previous year [2]. - China Pacific Insurance noted that the new premium income from dividend insurance accounted for 18.2% of its new business, up 16.1 percentage points year-on-year [2]. Regulatory Environment - Since 2023, regulatory measures have been implemented to guide the insurance industry in optimizing liability costs, including lowering the maximum guaranteed interest rates for traditional and dividend insurance [4]. - The new "National Ten Articles" for the insurance industry, set to be released in September 2024, emphasizes the need for product transformation and supports the development of floating income insurance [3][4]. Market Dynamics - The shift towards floating income insurance is seen as both a necessary response to declining interest rates and a proactive change in strategy [3][5]. - The traditional insurance products have seen a decrease in guaranteed interest rates, making it more challenging to sell these products [3][4]. Company Strategies - Companies are increasingly focusing on enhancing their comprehensive service capabilities around dividend insurance, moving beyond just premium income to include customer service and professional sales teams [5][6]. - Insurers are prioritizing cash flow safety and stable profitability over aggressive premium growth, indicating a shift in focus towards sustainable development [6][7]. Performance Metrics - In Q1, the total premium income for life insurance companies was approximately 16,590 billion, showing a slight decline of about 0.3% year-on-year [6]. - New China Life Insurance reported a significant increase in premium income, with a 28% year-on-year growth in Q1, driven by a differentiated business approach [7].

Investment Rating - The report maintains an "Accumulate" rating for the insurance industry [1] Core Insights - The evolution of life insurance products in the UK, US, and Japan highlights a shift towards health and annuity insurance, driven by demographic changes and economic factors [2][5][33] - The US life insurance market has seen a significant increase in market share, with life insurance premium income rising from $542.9 billion in 2000 to $685.9 billion in 2023, reflecting a compound growth rate of 1.0% [14][20] - In Japan, the life insurance market is transitioning towards health insurance, with a notable increase in the demand for medical and cancer insurance products due to an aging population [36][39] Summary by Sections 1. US Life Insurance Market - The US life insurance market's share of global premiums increased from 18.7% in 2010 to 23.9% in 2022, with a stable share above 20% since 2019 [11] - Life insurance density in the US rose from $1,504 per person in 2010 to $2,017 in 2022, while the depth decreased from 3.1% to 2.6% during the same period [11][13] - Annuity insurance has become the primary source of premium income, accounting for over 50% of the market, while health insurance is experiencing rapid growth [19][21] 2. Japanese Life Insurance Market - Japan's life insurance density and depth have declined from $3,445 per person and 7.5% in 2010 to $1,942 and 5.9% in 2022, respectively [33] - The demand for health insurance products has surged, with medical and cancer insurance policies growing significantly due to an aging population [36][39] - The evolution of life insurance products in Japan is influenced by economic conditions, demographic changes, and regulatory policies [39][48] 3. UK Life Insurance Market - The UK life insurance market has a rich history of product innovation, with a current focus on annuity products due to increasing life expectancy and regulatory changes [2][3] - The market remains stable, with a diverse range of products, primarily driven by economic development, population aging, and tax incentives [2][3][5]

Core Insights - The five major listed insurance companies in A-shares achieved a total net profit of 841.76 billion yuan in Q1 2025, reflecting a slight year-on-year increase of 1.4% [1][2] - There is significant performance divergence among the companies, with China Pacific Insurance leading with a net profit growth of 43.36%, while China Ping An and China Taiping experienced declines of 26.4% and 18.1% respectively [1][2] Group 1: Net Profit Performance - China Pacific Insurance reported a net profit of 128.49 billion yuan, up 43.4% year-on-year, the highest among the five companies [2] - China Life achieved a net profit of 288.02 billion yuan, a 39.5% increase, while New China Life's net profit rose by 19% to 58.82 billion yuan [2] - China Ping An's net profit fell to 270.16 billion yuan, down 26.4%, and China Taiping's net profit decreased to 96.27 billion yuan, down 18.1% [2] Group 2: New Business Value Growth - The new business value (NBV) of life insurance showed significant growth across the board, with China Taiping's NBV reaching 57.78 billion yuan, up 39.0% [4] - China Ping An's NBV for life and health insurance was 128.91 billion yuan, a 34.9% increase, while China Life's NBV grew by 4.8% [4] - New China Life's NBV surged by 67.9%, attributed to rapid growth in first-year premiums and improved business quality [4][5] Group 3: Investment Performance - Investment assets for the listed insurance companies showed steady growth, but performance varied significantly due to market fluctuations [8][9] - As of Q1 2025, China Life's investment assets reached 6.82 trillion yuan, with a total investment return of 537.67 billion yuan and a return rate of 2.75% [8] - China Ping An's investment portfolio exceeded 5.92 trillion yuan, with a non-annualized comprehensive investment return rate of 1.3% [8][9] Group 4: Strategic Adjustments - Companies are focusing on optimizing their asset allocation and enhancing underwriting management to improve profitability [3][10] - China Life emphasized a long-term investment strategy, while China Ping An is actively managing interest rate risks and increasing allocations to value and growth-oriented equity investments [9][10] - China Pacific Insurance has been proactive in adjusting its bond portfolio to enhance investment returns amid fluctuating interest rates [11]

Investment Rating - The investment rating for the company is "Outperform the Market" [6][10]. Core Views - The company has optimized its liability structure, leading to an increase in profit levels despite a decline in total revenue due to market conditions [1][3]. - The company has increased its premium income by 5.0% year-on-year, outperforming the industry, through a focus on high-quality product offerings and differentiated sales strategies [2]. - Investment income has been under pressure due to market volatility, with total investment income decreasing by 17.2% year-on-year [3]. Revenue and Profit Performance - In Q1 2025, total revenue decreased by 8.9% year-on-year, while net profit attributable to shareholders increased by 39.5% to 28.802 billion yuan [1]. - The company achieved total premium income of 354.41 billion yuan in Q1 2025, with renewal premiums growing by 9.7% and new premiums declining by 4.5% [2]. Investment Income and Asset Management - Total investment income for Q1 2025 was 53.767 billion yuan, with a total investment return rate of 2.75%, down from 3.23% in the same period of 2024 [3]. - The company has increased the proportion of floating income products, with first-year premiums from floating income products accounting for 51.7% of total first-year premiums [2]. Financial Forecasts - The company forecasts earnings per share (EPS) of 3.83, 3.88, and 3.94 yuan for 2025, 2026, and 2027 respectively, with a current price-to-embedded value (P/EV) of 0.69, 0.64, and 0.58 for the same years [3][5].

Core Viewpoint - The company reported stable growth in insurance premiums for the first quarter of 2025, with total premiums reaching RMB 354.41 billion, a year-on-year increase of 5.0% [7] Financial Data - Total premiums for the first quarter of 2025 were RMB 354.41 billion, with renewal premiums at RMB 246.98 billion (up 9.7%) and new premiums at RMB 107.43 billion (down 4.5%) [7] - The company achieved a net profit attributable to shareholders of RMB 28.80 billion, representing a year-on-year growth of 39.5% [8] - Total assets reached RMB 6,976.39 billion, with investment assets at RMB 6,819.17 billion, both showing a growth of 3.1% compared to the end of 2024 [8] Business Performance - The company maintained a stable sales force of 646,000, with individual insurance sales personnel numbering 596,000 [7] - The new business value increased by 4.8% compared to the same period in 2024, reflecting effective management and strategic focus [7] - The company emphasized the diversification of product offerings and the development of floating income-type products, with first-year premium income from floating income products accounting for 51.72% of total first-year premium income [7] Investment Strategy - The company adopted a long-term investment perspective, focusing on stable and value-based investments, with total investment income for the first quarter reaching RMB 53.77 billion and an investment income rate of 2.75% [7] - The company continues to optimize its asset allocation in response to market conditions, particularly in the bond and equity markets [7] Regulatory Compliance - The board of directors and senior management confirmed the accuracy and completeness of the quarterly report, ensuring compliance with relevant regulations [2][3]

Core Viewpoint - China Life Insurance reported a net profit of RMB 28.802 billion for Q1 2025, representing a year-on-year increase of 39.5% due to enhanced asset-liability management and market interest rate changes [1] Financial Performance - Total investment income exceeded RMB 50 billion, reaching RMB 53.767 billion in Q1 2025 [2][7] - The net investment income was RMB 44.247 billion, with a net investment yield of 2.60% [7] Insurance Business Overview - Total premium income for Q1 2025 was RMB 354.409 billion, showing a year-on-year growth of 5.0% [3] - Renewal premiums amounted to RMB 246.975 billion, up 9.7% year-on-year, while new single premiums decreased by 4.5% to RMB 107.434 billion [3][4] - Short-term insurance premiums increased by 19.2% to RMB 41.494 billion [3] Product Development - The company emphasized the development of floating income insurance products, with first-year premiums for these products accounting for 51.72% of total first-year premiums, a significant increase from the previous year [5][6] Investment Strategy - The company adopted a long-term perspective for asset allocation, focusing on stable investments and taking advantage of rising bond market interest rates [8]